Windows Server 2008 R2Business Value OverviewDavid Claudio Costeñoa-juancc@microsoft.com

Leopoldo Pérez Olguínleoper@microsoft.com

Modelo De Venta Windows Server

OEM SMS&P EPG

M&OLeopoldo Pérez - Owner Windows Server

Juan David Claudio – Especialista de Producto

COEM

ROK

OPENOPEN VALU

E

EA

OEM Windows Server

OEM (Preinstalado de Fabrica)Es el licenciamiento que se vende a través de los fabricantesLicenciamiento Intransferible, a menos que se adquiera un SABajo costo ya que es el licenciamiento mas económico

OEM ROK (Reseller Option KIT)Disponible en HP, DELL e IBMLicencia Intransferible, a menos que se adquiera SANumero de parte del FabricanteBajo costo, ya que impulsa la venta de HW nuevo.

COEMVenta a través de mayoristaNumero de parte de MicrosoftLicencia intransferible.

OEM, ROK y COEMFabricante embarca Equipos

Mayorista ResellerUsuario

FInal

OEM

ROK

COEM

Mayorista

Mayorista

Reseller

Reseller

Usuario FInal

Usuario FInal

Con Windows

Sin Windows

Sin Windows

Open y Open Value Windows ServerOpen

Es el licenciamiento que se vende a través del mayorista y contratoLicenciamiento Transferible de un equipo a otroIdeal para clientes que ya tienen el HW y necesitan el SWDiferentes tipos de descuento dependiendo de el segmentoPrivado, Gobierno y Educativo

Open ValueEs el licenciamiento que se vende a través del mayorista y contratoContrato a 3 años, pagando por año el contratoLicenciamiento transferible de un equipo a otroIdeal para clientes que ya tienen el HW y necesitan el SWOpciones de Renta y VentaYa incluye SA durante el tiempo que dure el contrato.

Enterprise Agreement

Contrato diseñado para grandes corporativosNivel de descuento dependiendo de la cantidad de licenciasIdeal para clientes que ya tienen el HW y necesitan el SWDiferentes tipos de descuento dependiendo de el segmentoPrivado, Gobierno y Educativo

Windows Server 2008 R2: The Complete Picture

Overview

Key Product Highlights

Integration: The Microsoft Advantage

Summary

Better Together

with Windows 7

Streamlined Managemen

t

Robust Web Platform

The Complete Picture

Virtualization with

Hyper-V

Key Product Highlights

WINDOWS SERVER 2008 R2• Live Migration of running VMs• Support for 64-cores, 1 TB RAM and 384 VMs• Integrated RDS/VDI for unified virtual management• Support for SuSE and Red Hat • Also, SCVMM can manage ESX

SITUATION TODAY• Difficult management of high-density VM sites• Limited hardware resources per VMs• Lack of unified virtualization architecture• Limited VM client support• Difficult end-to-end management

Virtualization with Hyper-V & RDS

With virtualization, we will save about 50 percent of our annual energy budget for cooling and electricity. Virtualization saves us on hardware and labor. We also save on software licensing fees. And we can save money by creating and managing virtual test environments for some applications with our development group. - LukOil Oil Company

Power Management

• Increase productivity and reduce footprint

• Lead by example

• Built in energy efficiency

• Resource optimization

• Guidance & education

• Centralize control• Analyze operations• Monitor goals

WINDOWS SERVER 2008 R2• Processor Power Management (PPM)• Core Parking• Centralized Storage• Reduced Power & Cooling costs

(+6%)

SITUATION TODAY• Only basic server power

management• Proliferation of disparate hardware• Lack of power reporting

REDUCE MANAGE RETHINK

Over time, however, the company expects to benefit from reduced power consumption and costs. “Because of our size, we can realize significant gains by managing power more efficiently,” says Buckingham. “The electricity billing in our data centers is based on metered power, and we can reduce our monthly bills if we control power consumption with Windows Server 2008 R2.” - MySpace.com

Scalability & Reliability

WINDOWS SERVER 2008 R2• Scaling Out

• Flexible management features & emphasis on virtualization• Scaling Up

• In-box support for the latest CPU, storage and networking technologies

SITUATION TODAY• Lack of advanced hardware support• Disparate systems for advanced hardware and server solutions• Lack of unified management infrastructure

Employee productivity has improved so much that he was able to defer hiring additional sales and management personnel this year. “The $120,000 to $150,000 a year it would cost to fund these positions now goes straight to our bottom line or gets distributed to current employees to help preclude layoffs in the future. - Convergent Computing

WINDOWS SERVER 2008 R2• Best Practice Analyzers across server roles• PowerShell and PowerShell-enabled management tools• Expanded R2 management tool portfolio & System Center suite

availability

SITUATION TODAY• Increased need for organizational resource reporting• Too many manual tasks• Complex monitoring and event reporting• Multiple management tools

Management & Reporting

Using Windows Server 2008 R2, we accomplished a whole year’s worth of IT projects in the first quarter of 2009—even in this tight economy…We couldn’t be more pleased.

- Convergent Computing

WINDOWS SERVER 2008 R2• Server consolidation & power management• R2 requires no new CALs• Significant new features out-of-box

SITUATION TODAY• Spiraling datacenter costs• Budget pressures vs. need for expansion & agility• Tight economy

Taking advantage of the BranchCache feature in Windows Server 2008 R2, we can spend $20,000 rather than $50,000 per year on bandwidth by postponing our expansion schedule.

- Sporton International

IT Budgets

IT Agility

Physical

Virtual

Datacenter

Desktop

Work Anywhere

Branch

Security

Identity

SIMPLIFIED MANAGEMENT BETTER TOGETHER SYNERGY

SITUATION TODAY• Disparate systems & technologies paralyze internal

innovation• Multiple management tools and skill sets cement awkward

processes• Datacenters largely static hardware-heavy resources

With DirectAccess, CCO is saving about $40,000 a year by eliminating its VPN and all its associated hardware, software, licensing, and carrier charges - Convergent Computing

WINDOWS SERVER 2008 R2Comprehensive anywhere access for Windows 7 and Windows Server 2008 R2• Seamless, always-on, secure connectivity; no separate client software required• Utilizes networking technologies already in Windows Server 2008 • No separate action required to connect to corpnet while remote. Corpnet is

simply there.• Leverages policy-based network access• Enables desktop management regardless of client location

SITUATION TODAY• Separate client software required to initiate remote session; complex desktop

support• Modifications of existing network technologies or even new technologies

required for remote sessions • Ongoing investment in VPN and RAS hardware• Separate desktop management policies for remote and local clients

Work Anywhere with DirectAccess

WINDOWS SERVER 2008 R2

SITUATION TODAY

• Application and data access over WAN is slow in branch offices

• Slow connections hurt user productivity

• Improving network performance is expensive and difficult to implement

• Caches content downloaded from file and Web servers

• Users in the branch can quickly open files stored in the cache

• Frees up network bandwidth for other uses

BranchCache™

Remote Offices & BranchCache

Using the BranchCache™ features in Windows Server® 2008 R2 and Windows 7, CCO has simplified remote connection to its network and speed the downloading of important files. It has cut costs by eliminating its virtual private network and has seen a 43 percent savings in wide area network (WAN) bandwidth. - Convergent Computing

WINDOWS SERVER 2008 R2Revolutionary data management system able to manage file lifecycle based on criteria and policy• Identify data based on various criteria, including data type, file type and even

content• Manage data lifecycle based on these criteria • Initiate tasks or events based on those same criteria, including backup or

encryption • Provide IT administrators with new and much deeper insight into enterprise

data.

SITUATION TODAY• File server storage growth increasing at 51% CY08-CY12 (IDC)• But storage costs are decreasing at only 30% (IDC)• IT storage budgets have flattened with up to 60% of current file server dataestimated to be stale.• IT admins are hampered with little or no visibility into the lifecycle of corporate

data.

File Classification Infrastructure

Internet Information Services

More Reliable More Control More Secure More Choice

Increased availability through dynamic request handling, improved caching and powerful troubleshooting tools

Simplified, distributed management through set of customizable administrative tools with easier application deployment for developers

Improved security and server protection through reduced server footprint and enhanced publishing and request filtering capabilities

Flexible platform with enhanced support for multiple application development platforms and media content delivery

● Scalable Web Infrastructure

● Dynamic Caching and Compression

● Powerful Diagnostic Tools

● Centralized Web Management

● Delegated Remote Management

● Easy Application and Server Deployment

● Enhanced Server Protection

● Secure Content Publishing

● Improved Access Protection

● Built-in ASP.NET and PHP Support

● Modular & Extensible Web Server

● Integrated Media Platform

Integration: The Microsoft Advantage

Cross Platform

Existing

Infrastructure

Line of Business

Core Infrastructure Technologies

Small Business Server 2011 y Windows 7Gain Control of Your

PCsSafeguard Your Work Get More Done

• Helps you quickly and securely add computers to your network.

• Helps you easily manage users and computers (e.g., add, remove, de-activate) to fit your business needs.**

• Lets users log in once and access all resources on the network using a single sign-on.**

• You can easily implement and centrally manage security policies (including configuration and activation of Windows Updates, anti-malware and intrusion protection, and Firewall) throughout your network, to help users and data stay secure.**

• You can easily implement regular automatic backup of every computer on your network to help make sure your data are safe and secure

• You can help protect sensitive data by providing file and folder level encryption for users.**

• You can perform real-time backup of the changes you are making to documents (in addition to the periodic backup enforced by SBS Essentials).

• Find the information you’re looking for quickly, not only on your computer but also on SBS Essentials and other networked PCs.**

• Stay productive when on the go and keep your documents organized. When you are offline, you can access and work on copies of stored documents and automatically synchronize the changes back to the versions on the server when you connect again.**

• Quickly connect to the computers in your network from virtually anywhere, and access your files, documents and applications through common web browsers. Run applications just as if you were sitting in your office.**

*The Windows 7 Professional Pack for Small Business Server 2011, available from Microsoft, is designed to run on Windows Small Business Server 2011 Essentials.

** Also applies to the joint benefits of Windows Small Business Server 2011 Standard and Windows 7 Professional.

Unprecedented synergies with client OS

Anywhere access

Increased server consolidation

Greater administrative control

Summary

Rich Web-based experiencesPerformance and scalability enhancements

Summary

Microsoft ITbusiness scenarios

Windows Server 2008 R2product features

AccessAnywhere

Branch office network optimization: BranchCache

Remote access (Edge access):DirectAccess; VPN reconnect; NAP–VPN

Infrastructure management

Enable data center automation:Windows PowerShell; AD DS recycle bin; ADAC; managed service account (MSA)

Role migration/remote management:Migration manifests; BPA

Enterprise-class platform

Server Core:Server Core for multiple server roles

Reliability, scalability:64-bit architecture

Virtualization and consolidation

Efficiently consolidate; more dynamic:Hyper-V v2; CSV; Live Migration

Flexible, consolidated client workloads:Virtual Desktop Infrastructure (VDI)

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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the

date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.