David Brewer's Presentation at the TH!NK ABOUT IT Rotterdam Grand Finale

© David Brewer – Media Ideas International Ltd 2009 For: EJC

New Media Evolution

On The Horizon for TH!NKers

Aim beyond the horizon


New Media Evolution

• Impact of blogging, social networking and other new media developments

• Changing audience behaviour

• Implications for traditional, mainstream media

• Implications for all media (don’t think UGC)

• Opportunities and challenges


New Media Evolution


New Media Evolution

Why blog?

REASONS: T.P Mishra

I started blogging to improve my writing skills, highlight the

plight of Bhutanese refugees and inform them.

I blog also to garner support and solidarity be it local, national

or international, for our call for media freedom in Bhutan.


New Media Evolution


New Media Evolution

Why blog?

REASONS: Nalaka Gunawardene

I’m a story-teller first and last. A science writer by training, I’ve

worked variously as a journalist, film-maker, media

researcher, media trainer, communications consultant and TV

host during the past 20 years.

Just like media is a plural term, I have multiple affiliations and

wear several ‘hats’. In all these, I ‘connect the dots’, find

new ways of seeing the world around me, speak my mind

— and also have fun.


New Media Evolution


New Media Evolution

Why blog?

REASONS: Shahidul Alam

“This direct access that has insulated me from government

persecution.

“In 1996, when we protested against the government using the military to

round up opposition activists, I was attacked in the streets

“They took away my computer, camera, PDA and films, and I received

eight knife wounds.


New Media Evolution

Why blog?

REASONS: Shahidul Alam

“The reason I can now get away with what I say has a lot to do with the

following and the reach my blog has provided.

“They know I have over 28,000 subscribers worldwide.

“Some of those 28K are very influential people. “


New Media Evolution


New Media Evolution

Taking bloggers seriously


New Media Evolution


New Media Evolution

Old media gate crashing the

new media party


New Media Evolution


New Media Evolution

Guatemala


New Media Evolution

An insurance policy for media freedom


New Media Evolution

Creating the most

trusted media brand in

the Balkans


New Media Evolution

Armenia


New Media Evolution


New Media Evolution

• The way the audience consumes news is changing

• The ‘broadcast at’ model is dead

• The ‘engage with on our terms’ model is in its death throes

• Smart media organisations must move on to the ‘be a part of and participate’ model


New Media Evolution

• The basics for mainstream media do not change

• They must deliver accurate, balanced, objective and impartial news based on sourced and verified facts

• But they must be aware of where the audience had shifted, move in their direction,and offer something unique, relevant and needed.


New Media Evolution

• Keep experimenting

• Keep innovating

• Keep challenging those in authority

• Keep stretching mind

• Keep sharing

• Keep tagging

And for bloggers?


New Media Evolution

On The Horizon for TH!NKers

You are the media

David Brewer's Presentation at the TH!NK ABOUT IT Rotterdam Grand Finale

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Transcript of David Brewer's Presentation at the TH!NK ABOUT IT Rotterdam Grand Finale