Assignment 1

David Neeleman Reinvents Airlines

Case Questions

The case begins with ‘David Neeleman’ the co founder of three airlines: Morris Air, JetBlue and Brazilian airline Azul. The airline named ‘Azul’ is the outcome and the success of JetBlue that already established airline in U.S. As the success of JetBlue has kept the whole record in the Airline Industry the same continues to the budget airline Azul. The first of its kind Azul makes the low prices, with individual T.V. sets, chocolate chip cookies, and outstanding service. One of the great things is the devoted staff; no-layoff policy, unusual routes, and willingness to innovate have allowed it to achieve success. David Neeleman trusts his employees for the creative thoughts and innovation. As an overall the airlines can do the approach for best of its outcome and have best of their results.

Case Questions

1. What are the key elements of JetBlue’s culture?

The key elements of JetBlue culture are to focus the customer needs and information from all sources, and maintaining the team a lead ahead. The major key element is the Team spirit and unity in the workplace.He believed in having everyone in the organization to focus on the main objectives which are to work as a team. He also valued feedback from customers that way he can improve the experience of not just that customer, but all other customers as well. Finally, listening to the employee needs, and works on leaving the “we-they” approach that illustrate management and labor in most company behind.

2. What role does the leader play in the development and maintenance of the culture?

David Neeleman is the role model and he is a perfect leader. His highly pervasive, entrepreneurial he is noticeable in all of the areas of these airlines. He is current along with energetic in all of the areas of the organization. This individual serves because elegant leader, producing key decisions, however he likewise serves to be a function model, via the relationship together with consumers, the enthusiasm to hear the personnel, the energetic engagement within the corporation, along with the relaxed manner. The particular “image” of useful along with engaged leader can be additionally communicated coming from consumers along with coming from employee in order to employee to bolster the function along with the electric power above the corporation. The particular company’s creativeness along with enthusiasm not to stick to business principles can also be a representation regarding Neeleman’s entrepreneurial character.