1. HOW TO USE TWITTER AND GOOGLE+ FOR RECRUITMENTAND A FEW LITTLE EXTRAS@googledave

2. EXCITING NEWS@googledave 3. @googledave 4. @googledave 5. @googledave 6. @googledave 7. HOW CAN YOU CAPITALISE ON SOCIAL MEDIA? Make connections with active and passive candidates Build up an engaged talent pool of candidates for now and the future Tap into your target audience and their communities Fast efficient research and development Protect and enhance your brand reputation Learn from your competitors and peers@googledave 8. WHY IS SOCIAL MEDIA IMPORTANT TO OURBUSINESSES? Social media is not an option. Its mainstream communications You can no longer control your brand. You can only influence it Social media is the single biggest influencing factor in your businesses websiteposition in search engines If youre creative, pro-active and dedicated to reaching your audience there areno limits Most of the tools are free The average adult has approximately 1,000 contacts in their engagedcircles/community and theres a tendency to share good content.@googledave 9. WHY SOCIAL MEDIA?Reduce cost per hire Direct hires, reduce agency reliance, profitabilityTalent Pooling Work with forecasting, MPP, scenario planning, pipelines Hard to fill roles, areasReduce time to hire Impact on client ops, costs, profitabilityInnovation (lead, not follow) Forward thinking, client satisfaction, leaders Aid BID pitches for new clients New sales opportunities to current clientsProfitability@googledave 10. COMMUNITIES AND CHANNELS Understanding the demographic will allow us to engage with them in their world Who are they? Where are they? What/Who are their influencers? What motivates them? What are they interested in? What might they be doing now? Uni students/Graduates? college and sixth form students? part-time workers? young bar workers?@googledave 11. IF CARLSBERG DID NETWORKING@googledave 12. @googledave 13. @googledave 14. WHAT ARE YOUR OBJECTIVES? Attract and engage active and passive candidates Create connections that will extend your influence within your target audience Build talent pools for now and in the future Enhance your employer brand Gain competitive advantage Add value to your audience outside of just posting jobs Improve your Google rankings@googledave 15. ROMANCING CANDIDATES ON TWITTER 1.6Bn searches per day@googledave 16. ADVANCED TWITTER SEARCH@googledave 17. TWITTER ANALYTICS: FIND, ANALYSE AND OPTIMISEFOR SOCIAL GROWTH Who are your followers and candidates? Where are theylocated? When do they tweet? Find and connect with new influencers in your niche Use actionable visualisations to compare your social graphto others@googledave 18. FOLLOWERWONK ANALYSE FOLLOWERS Segment your followers by many different variables Influence, gender, location, follower counts, languages and many more@googledave 19. FOLLOWERWONK ANALYSE FOLLOWERS Find new influencers, customers by searching bios on Twitter Order the results by filters to get the best insights@googledave 20. FOLLOWERWONK ANALYSE FOLLOWERS Analyse followers based on social authority, age, language etc. By examining followers See what key influencers/common interests there are Further strengthen our knowledge of the demographic Engage with existing communities of both passive and active candidates@googledave 21. FOLLOWERWONK COMPARE FOLLOWERS Compare followers to competitors, helps you to build new relationships@googledave 22. FOLLOWERWONK TRACK FOLLOWERSGain precise statistics on follower growth@googledave 23. FOLLOWERWONK SORT FOLLOWERS Order your followers by name, no. of tweets, days on Twitter etc.@googledave 24. KEY TAKEAWAYS - FOLLOWERWONKAnalyse Great tool to review your followers, find new influencers and buildnew relationshipsReports Visualising follower gain for clients, showing the benefit of thework we are doingCompetitor Analysis Show your clients what the competition is doing and use theirstrategies to enhance our own@googledave 25. TWEETBEEP@googledave 26. TWITTER TOOLS SOCIAL BRO@googledave 27. TWITTER TOOLS SOCIAL BRO@googledave 28. TWITTER TOOLS SOCIAL BRO@googledave 29. CHEAT SHEET@googledave 30. HASHTAG MARKETING #CEOjobs (specific) #Execjobs (specific) #seniormanagement (specific) #bestjobs (popular) #management (popular) #consultant (popular) #Executive (popular)@googledave 31. TWEETADDER SCALLING YOUR SOCIAL GROWTH Import lists that youvecreated using other tools Search on users profiles withspecific keywords Automatically add followersat a correct frequency Automatically un-followsbased on reciprocal following Beware of Twitter jail!@googledave 32. HOOTSUITE MANAGE YOUR SOCIAL ON THE GO@googledave 33. HOOTSUITE MANAGE YOUR SOCIAL ON THE GO@googledave 34. @googledave 35. @googledave 36. @googledave 37. @googledave 38. @googledave 39. WHY YOU SHOULD USE GOOGLE+@googledave 40. WHY YOU SHOULD USE GOOGLE+ Google Hangouts its Free Chat face to face Host virtual meetings Screen sharing Extended circles, means you influence your followers and theirs Hangouts On Air Live broadcasts for free Stream to you Google + Profile, YouTube And your website Save instantly to YouTube Shared to the world@googledave 41. WHY YOU SHOULD USE GOOGLE+How you can search and build your circles Search by keywords within Google+ Search by people, pages, communitiesand posts Search for IT managers, or specificcompanies and their employees@googledave 42. WHY YOU SHOULD USE GOOGLE+@googledave 43. WHY YOU SHOULD USE GOOGLE+Google Ripples Info on Ripples and how to use it@googledave 44. WHY YOU SHOULD USE GOOGLE+Google Plus Communities Faster indexing of yourcontent Extended circles, means youinfluence your followers andtheirs@googledave 45. WHY YOU SHOULD USE GOOGLE+ Recommended Users Discover influencers by topic Think about your candidates interests Romance and make friends +1 and share their content Commend and add value to them Givers gain Tap into their communities Help to build your AuthorRank Look for guest blog opportunitieshttp://www.recommendedusers.com/@googledave 46. WHY YOU SHOULD USE GOOGLE+Get your content read and ranking faster Faster indexing of your content Extended circles, means you influence youfollowers and theirsAuthorship Tag = Identity Have you set yours up?AuthorRank is coming! How authoritive are you? Share-ability of author content Number of people in your circles and howmany you are in Engagement levels of your content Be prepared@googledave 47. WHY YOU SHOULD USE GOOGLE+@googledave 48. WHY YOU SHOULD USE GOOGLE+https://chrome.google.com/webstore/detail/circlecountcom/gfehmiknpngmjkhiieampgfppicbncid@googledave 49. WHY YOU SHOULD USE GOOGLE+ Get your content read and ranking faster Faster indexing of your content make it relevant to your candidates Extended circles, means you influence your followers and theirs Authorship Tag = Identity Have you set yours up? AuthorRank is coming! How authoritive and interesting are you to your audience? Share-ability of author content Number of people in your circles and how many you are in Engagement levels of your content@googledave 50. AUTHORSHIP IN PRACTICE@googledave 51. AUTHORSHIP IN PRACTICE@googledave 52. AUTHORSHIP IN PRACTICE@googledave 53. AUTHORSHIP IN PRACTICE@googledave 54. SEARCH PLUS YOUR WORLD FED BY GOOGLE@googledave 55. SOCIAL MEDIA MEASUREMENT@googledave 56. @googledave 57. SOCIAL MEDIA INFRASTRUCTUREMEASUREMENT SOCIAL ATTRIBUTION@googledave 58. MEANINGFUL MEASUREMENT GOOGLE ANALYTICSSocial Value Visits from social platform Socially assisted conversions See how valuable you socialactivity is to generatingapplications and hires Social attribution modelling What content gains engagement? Where does drop off/exit happen?@googledave 59. MEANINGFUL MEASUREMENT GOOGLE ANALYTICSConversions Clarity on social value in yourdigital attraction Last click conversions of socialmedia influence? Fine tune your attractionstrategies@googledave 60. PUTTING THISINTO PRACTICE@googledave 61. SOCIAL MEDIA INFRASTRUCTURE@googledave 62. FUTURE PROOFING YOUR SEARCH ACTIVITY@googledave 63. We have tried to make a featureor event within the site, meaningthat it grabs more attention thata simple Twitter button.Therefore they see a higherconversion rate when comparedto a standard site.@googledave 64. QUESTIONS AND ANSWERS@googledave 65. @googledave 66. @googledave 67. SOCIAL MEDIA OPERATIONAL STEPS Sustained NationwideWe advise. Agree Set up andSet updailySkills and Continue toMappingIdentify key takes overstrategy &populatemonitoringengagement knowledge monitor andsession influencersdailyKPIschannels& evaluation on alltransferreview channelsengagement strategy@googledave 68. SEARCH, SOCIAL AND CONTENT MARKETING@googledave 69. WHAT WILL YOUR CONTENT PLAN LOOK LIKE?@googledave 70. Id love to make friends 5 mininterview in some research we aredoing with in house teams. Feature you Future events@googledave 71. @googledave