W03 Profibus diagnostics & monitoring - Andy Verwer, VTC and Dave Tomlin, Hitex
Dave Verwer, Shiny Development
-
Upload
wnconf -
Category
Technology
-
view
445 -
download
0
description
Transcript of Dave Verwer, Shiny Development
![Page 1: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/1.jpg)
Practical Marketing on the App Store.
![Page 2: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/2.jpg)
![Page 3: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/3.jpg)
Practical Marketing on the App Store.
![Page 4: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/4.jpg)
Why?
Source: http://www.superdataresearch.com/market-data/digital-game-user-acquisition-cost/
![Page 5: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/5.jpg)
Idea &!Design
Launch!! Post!Launch
Pre!Launch
Build!
![Page 6: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/6.jpg)
Design
Build
Pre Launch
Launch
Post Launch
Marketing
![Page 7: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/7.jpg)
Idea & Design.!
![Page 8: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/8.jpg)
App Store Guidelines.
![Page 9: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/9.jpg)
Monetisation of your idea requires planning.
![Page 10: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/10.jpg)
92% of top grossing games are freemium.
![Page 11: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/11.jpg)
So, Freemium?
— Freemium is a valid, and successful business model, but be careful.!
— Be cautious with IAPs that stall gameplay or feel required to progress.!
— Keep your games primarily fun!
![Page 12: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/12.jpg)
Example: Hearthstone.
![Page 13: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/13.jpg)
Example: Hearthstone.
![Page 14: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/14.jpg)
Example: Hearthstone.
— No artificial barriers. Buying IAPs is helpful but far from necessary.!
— Items available for purchase can also be earned without paying.!
— The game is fun to play with or without IAPs.
![Page 15: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/15.jpg)
Example: Hearthstone.
— No artificial barriers. Buying IAPs is helpful but far from necessary.!
— Items available for purchase can also be earned without paying.!
— The game is fun to play with or without IAPs.
![Page 16: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/16.jpg)
Market Research
![Page 17: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/17.jpg)
Build.
![Page 18: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/18.jpg)
Quality. Quality. Quality!
![Page 19: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/19.jpg)
Devices and OS versions.
![Page 20: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/20.jpg)
Devices and OS versions.
![Page 21: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/21.jpg)
Source: https://developer.apple.com/support/appstore/
Devices and OS versions.
Earlier!3%iOS 6!
17%
iOS 7!80%
![Page 22: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/22.jpg)
Integrate well with iOS.
— Universal apps.!— Game Centre - Leaderboards,
Achievements, Peer to Peer.!— Game Controllers.
![Page 23: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/23.jpg)
Tracking and Analytics.
Download Install Purchase
![Page 24: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/24.jpg)
Pre Launch.
![Page 25: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/25.jpg)
Building an audience.
![Page 26: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/26.jpg)
Example: Monument Valley.
![Page 27: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/27.jpg)
Example: Monument Valley.
![Page 28: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/28.jpg)
Influential beta testers.
— Beta testers will come out of the woodwork.!
— People who are engaging early will be biased. Treat with a little caution.!
— Start researching bloggers & writers in your target market and start a conversation.
![Page 29: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/29.jpg)
Working with Apple.
— Talk to Apple during development.!— Make your app easy to feature.!— Quality. Quality. Quality!
![Page 30: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/30.jpg)
Launch!
![Page 31: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/31.jpg)
App Review.
![Page 32: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/32.jpg)
App Review.
— Common reasons for rejection:!— Crashing!!— Description doesn’t match product.!— Network failures.!— Trademark and copyright issues.
![Page 33: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/33.jpg)
App Store Submission.
— Be in control of your App Store account.!
— Think about metadata early in the launch process.!
— Localise your metadata.
![Page 34: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/34.jpg)
App Store Submission.
![Page 35: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/35.jpg)
Screenshots.
— Screenshots are final when an app version finishes in review.!
— Simple screenshots or real photography?!
— Keep it simple and clean.
![Page 36: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/36.jpg)
Press Release.
— It’s about the story!!— Simple, clear, short.!— Offer promo codes.!— Provide a Press Kit.!— You’ve got 30 seconds…
![Page 37: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/37.jpg)
Create a Press Kit.
— Contact Details!!— App Icon, Screenshots & Video.!— Press Releases (all of them).!— Company Profile, Portfolio, FAQ.!— Allow download as a single zip file.
![Page 38: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/38.jpg)
Example: Hearthstone.
![Page 39: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/39.jpg)
Distributing Press Releases.
— Research your reviewers.!— Look for people interested in the
market you are aiming at.!— Their followers will also be
interested in that market.
![Page 40: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/40.jpg)
Distributing Press Releases.
![Page 41: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/41.jpg)
Distributing Press Releases.
![Page 43: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/43.jpg)
Post Launch.
![Page 44: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/44.jpg)
Reviews.
![Page 45: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/45.jpg)
Reviews.
![Page 46: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/46.jpg)
What’s New?
“Bug fixes…”
![Page 47: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/47.jpg)
What next?
— Keep going…!— Repeat the marketing cycle for future
releases.!— Keep engagement high with your
audience.
![Page 49: Dave Verwer, Shiny Development](https://reader033.fdocuments.net/reader033/viewer/2022051207/5404eb228d7f72a6768b492e/html5/thumbnails/49.jpg)
Star by Dmitry Baranovskiy from The Noun Project!http://thenounproject.com/term/star/5059/!!Moon by Ema Dimitrova from The Noun Project!http://thenounproject.com/term/star/24804/!!Rocket by Jean-Philippe Cabaroc from The Noun Project!http://thenounproject.com/term/star/7427/!!Truck by Carlos Ramos from The Noun Project!http://thenounproject.com/term/star/14020/!!Thought Bubble by Mateo Zlatar from The Noun Project!http://thenounproject.com/term/star/6417/!!Arrow by Jamison Wieser from The Noun Project!http://thenounproject.com/term/star/5440/
Attribution and Thanks