Dave Boyce: Crowdfunding - 5 Simple Tips for a Successful Campaign
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Transcript of Dave Boyce: Crowdfunding - 5 Simple Tips for a Successful Campaign
1. How did you set your goal?
2. How many people have you told?
3. How compelling is your story?
4. Does the beat go on?
5. What results should I expect by when?
DIAGNOSING YOUR CROWDFUNDING CAMPAIGN
5 simple questions
# of fundraisers x $1,000
+ previous yield from the list you are using
= goal
HOW DID YOU SET YOUR GOAL?
HOW MANY PEOPLE HAVE YOU TOLD?
• Tell 100 people
• 15 people click through
• 7 people support
• 5 people donate
$500
• Does it make you
cry?
• Is it visual?
• Is it specific?
• Do you have initial
supporters?
HOW COMPELLING IS YOUR STORY?
WHAT RESULTS SHOULD I EXPECT BY WHEN?
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FollowNotification EmailDaysLeft EmailGuide FacebookPostDonateShare
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67 Total Fundraisers
Total Facebook audience: 93,358
Biggest Individual Raise: $5,065
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Other FacebookPromote EmailPromote
EmailRaised FollowNotification EmailDaysLeft
EmailGuide FacebookPostDonateShare EmailReminder
FacebookSupporterGuide CampaignCreationNotification FacebookFriendSupportedActivity
Sources of Supporters Sources of Traffic
67 Total Fundraisers
Total Facebook audience: 93,358
Biggest Individual Raise: $5,065
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Sources of Supporters Sources of Traffic
19 Total Fundraisers
Total Facebook audience: 17,405
Biggest Individual Raise: $2,240
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FacebookPledgeCard FacebookSupporterGuide EmailPromote
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Sources of Supporters Sources of Traffic
16 Total Fundraisers
Total Facebook audience: 28,934
Biggest Individual Raise: $1,100
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Sources of Supporters Sources of Traffic
43 Total Fundraisers
Total Facebook audience: 14,240
Biggest Individual Raise: $1,375
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43 Total Fundraisers
Total Facebook audience: 26304
Biggest Individual Raise: $875
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Other FacebookPromote FollowNotification
EmailPromote FacebookPostDonateShare EmailRaised
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17 Total Fundraisers
Total Facebook audience: 13,563
Biggest Individual Raise: $1,685
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EmailPledgeCard EmailPromote EmailRaised
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Sources of Supporters Sources of Traffic
719 Total Fundraisers
Total Facebook audience: 477,417
Biggest Individual Raise: $20,110
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1026 Total Fundraisers
Total Facebook audience: 2,481,124
Biggest Individual Raise: $4,855
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Sources of Supporters Sources of Traffic
2,691 Total Fundraisers
Total Facebook audience: 2,762,235
Biggest Individual Raise: $26,940
DID THAT HELP?
You were worried
Y
Y
Y
Y
Y
N
N
N
N
NSet the right goal?
Enough promotion?
Compelling story?
The beat goes on?
Tracking benchmarks?
make adjustmentskeep on truckin’!
NEW DONOR ACQUISITION
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October November December January February March April May June July August September October
First Time Donor
Existing Donor
~88% Of Donors Are New To The Organization
1. How did you set your goal?
2. How many people have you told?
3. How compelling is your story?
4. Does the beat go on?
5. What results should I expect by when?
DIAGNOSING YOUR CROWDFUNDING CAMPAIGN
5 simple questions