3 6 B R O A D C A S T I N G & C A B L E N O V E M B E R 6 - 1 3 , 2 0 1 7 B R O A D C A S T I N G C A B L E . C O M

DataMine

BIG SPENDERS Brands ranked by the greatest increase in TV spend from Oct. 23 to Oct. 29.

MOST-SEEN TV ADS Brands ranked by most digital engagement explicitly linked to linear TV from Oct. 23 to Oct. 29.

PROMO MOJO

Data provided by

Who’s Spending What WhereAD METER

Our exclusive weekly ranking of the programming that networks are promoting most heavily (Oct. 23-29):

TV Ad Impressions: 370,622,908 The total TV ad impressions within all U.S. households including National Linear (lve and time-shifted), VOD plus OTT and Local. Est. Media Value: $4,817,511 Est. media value of in-network promos.

2. The Gifted, FOX TV Ad Impressions Est. Media Value

3. S.W.A.T., CBS TV Ad Impressions Est. Media Value

4. 2017 World Series, FOX TV Ad Impressions Est. Media Value

5. Flip or Flop Fort Worth, HGTV TV Ad Impressions Est. Media Value

230,254,600 $4,054,475

176,809,936 $3,890,181

151,230,604 $2,882,059

147,977,526 $808,486

Promos for The Long Road Home, National Geographic’s “global miniseries event” based on the Martha Raddatz best-seller about the war in Iraq, racked up 370.6 million TV ad impressions, making the period’s chart-topper.The Gifted, Fox’s new sci-fi drama from Marvel’s X-Men universe, was No. 2. Fox also takes fourth place with its promos for the 2017 World Series. Two new additions round out the top five: CBS’s Shemar Moore vehicle S.W.A.T., in third place; and HGTV’s Flip or Flop Fort Worth, in fifth. Notably, promos for the latest expansion of the Flip or Flop franchise had the highest iSpot Attention Index score (129) in the ranking, tallying 29% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1. The Long Road Home, National Geographic

Spend Increase: 410% Est. TV Spend: $6.9M Spend Within Industry: 17% Top Networks: Fox, CBS, NBC

TV Ad Impressions: 1.4B Est. TV Spend: $34.3M Attention Score: 91.92 Top Show: 2017 World Series

TV Ad Impressions: 1.1B Est. TV Spend: $17.5M Attention Score: 79.08 Top Show: NFL Football

TV Ad Impressions: 1.1B Est. TV Spend: $15.9M Attention Score: 91.26 Top Show: 2017 World Series

TV Ad Impressions: 898.7M Est. TV Spend: $19.1M Attention Score: 92.17 Top Show: 2017 World Series

TV Ad Impressions: 847.4M Est. TV Spend: $13.2M Attention Score: 87.94 Top Show: NFL Football

1. Budweiser 1. GEICO

2. MetroPCS 2. Chevrolet

3. Allstate 3. Taco Bell

4. IBM Cloud 4. Progressive

5. Arby’s 5. Volkswagen

Spend Increase: 320% Est. TV Spend: $6.4M Spend Within Industry: 9% Top Networks: ESPN, NBC, Fox

Spend Increase: 286% Est. TV Spend: $7.6M Spend Within Industry: 8% Top Networks: ABC, ESPN, CBS

Spend Increase: 243% Est. TV Spend: $5.9M Spend Within Industry: 62% Top Networks: Fox, ESPN, NBC

Spend Increase: 198% Est. TV Spend: $6.1M Spend Within Industry: 8% Top Networks: Comedy Central, Adult Swim, Fox