Datamax-O’Neil- At a Glance -

Our Value Proposition

Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality

Datamax-O’Neil Mission

We make it our business to understand individual customer requirements; then take great pride in providing the most reliable label and receipt printing solutions to precisely meet those requirements.

Our can-do attitude; passion for excellence and responsiveness help enable our customers’ success. In return, we will earn a high degree of loyalty and market leadership status.

Who are we?

• Global provider of stationary and portable label and receipt printing solutions

• Part of Dover’s Product Identification Group (PIDG) which generates nearly $1 billion in business annually

• Nearly 400 employees worldwide• More than 200,000 end-users • Well over 1 million printers

manufactured• 50+ years of experience• Headquarters in Orlando, FL• Global sales and technical support

operations with offices around the world

Product Breadth – One of World’s Largest and most Diverse

Datamax-O’Neil offers a wide array of stationary and mobile printers as well as printer supplies to meet global supply chain requirements

The Datamax-O’Neil Difference

Datamax-O’Neil offers value driven solutions – our products offer the industry’s best reliability and lowest cost of ownership.

Datamax-O’Neil people make a difference. We are a dedicated, determined and “can do” team that provides better service, is more approachable, and ready to work with our partners to deliver the best possible solution.

Datamax-O’Neil is easy to work with. We have streamlined our business processes and procedures to ensure that our organization is agile and ready to respond quickly – whether it’s an order, a customized solution, service or support.

Datamax-O’Neil believes in the importance of building strong, long lasting and rewarding relationships. This is evidenced by the strong programs and partner support we offer our global channel, and the commitment our partners demonstrate in their “go to market” strategy.

The Datamax-O’Neil Difference

…Our Core Values

Are embodied in our people…•We share a common set of human

values – to be accountable, to have integrity, to be honest and to always be professional

Who are dedicated to excellence…•Performance counts, so we hold

ourselves to the highest standards and are focused on the sustainability of our label and receipt printing solutions

And committed to our customers…•To optimize teamwork and loyalty, we

are innovative, adaptable, reliable, passionate and dedicated to continuous improvement.

We do right by our customers when it comes to reliable printing…

Our History

1977Datamax founded as

engineering consulting company

1984Datamax

acquired by G-Tech

1985Datamax develops

admissions/ event ticketing

system

1987Datamax develops product line for airline

industry

1991Management

acquires Datamax

1993Datamax acquires

Fargo barcode

product line

1995Datamax

focuses on bar code printers,

sells airline product

line, expands

portfolio to 5 printers.

1996Datamax acquires Pioneer Labels

1999Datamax

introduces “Class”

products

2004Datamax

acquired by Dover

Corporation. Dover creates

Product Identification

Group (PIDG). Dover

acquires O’Neil

Product Development

2006Integration of Datamax and O’Neil

initiated

1975 1980 1985 1990 1995 2000 2005 2010

2010

Datamax-O’Neil

launches new portable products

2009Combined company Datamax-

O’Neil introduced.Datamax-

O’Neil acquires Extech Data

Systems Division.

1981O'Neil Product

Development is established in Irvine, CA

1988O’Neil

turns its focus to portable printers

1993 O’Neil

offers the industry's

first portable printer

with Flash memory

2001O'Neil

expands to international

markets

Markets and Applications

Transportation/Logistics

Shipping Labels

Compliance/Pallet Labels

Sorting/Routing Labels

Warehouse Management

Healthcare ServicesAdministration/Patient Tracking

Asset Tracking/Management

Security/Record

Laboratory

Pharmacy

Retail

In-Store Shelf Labeling

Markdowns

Returns Management

Supply Chain

Manufacturing Case & Pallet Labeling

Work in Process Tracking

Inventory Management

Quality Assurance

Asset Tracking

Warehouse Automation

Shipping Labels

Government

Vehicle Registration

Sports Licensing

Postal / Logistics

Supply Chain and Asset Mgmt

Route Accounting & Field MobilityReal Time Invoices

Credit Card Transactions

Receipts

Product Transactions

Technician Dispatch/Scheduling

Work Order Dispatch/Closure

The Datamax-O’Neil Brand

Color

Logo

Tagline

Color projects a lively, dynamic tone reflecting the vitality of Datamax-O’Neil and its people

Personified Datamax-O’Neil’s desire to help customers any way we can. It lets our customers know we will help make them succeed in the market.

The “do” brand identity takes the company initials and turns it into action. The “do” corresponds to our greatest brand differentiator: the “can-do” attitude of Datamax-O’Neil people.

Introduced to the market on March 1, 2009

“right by our customers” personifies Datamax-O’Neil’s desire to help customers any way we can.

For customers, it lets them know we are always by their side helping them succeed in their market.

For employees, it’s a call to action to always “do right by our customers.”

The Datamax-O’Neil Tagline

D-O Business Group

Serge Kral

Dover PIDG

Christian LefortPresident

DO Business Group VP, Sales

Plamen PetkovVP, Marketing

Carter WilliamsDirector, Sales

John OtottVP, GM Printer

Supplies

Mike AlloccoRegional GM,

Americas

Tony RevisVP, OEM & Alliances

Wayne CampbellDirector, Global

Technical Support

Joseph LimRegional GM, ASPAC

Christian BischoffRegional GM, EMEA

Datamax-O’Neil Global Locations

Sales/Support OfficeMexico

Sales/Support OfficeChina

Sales/Support Offices:Brazil

Argentina

Portable Product Development

Irvine, California

Datamax-O’Neil Headquarters

Orlando, Florida

EMEA Regional OfficeConfiguration/Distribution

Valence, France

Printer SuppliesIrvine, CaliforniaRobinson, Illinois

ASPAC Regional OfficeSingapore