Datalicious Google Analytics Premium Reseller Information

PREMIUM

brought to you by

> Why Google Analytics Premium?

Why Google Analytics?– Market leader with most R&D– Cross-device analytics– Universal analytics

Why Premium?– Flat fee, no hidden costs– Faster, unsampled data– Up to 50 custom variables– Enterprise grade security & reliability– Google Analytics Premium integrations

DoubleClick: Advanced re-targeting & attribution BigQuery: Customer data export for advanced analysis

November 2013 © Datalicious Pty Ltd 2

> Datalicious value add

Google Analytics Premium PLUS any 2 of the value-added service packages below AT NO EXTRA COST:

Datalicious value-added service packages– Weekly tech & tag management support– Monthly analytics & reporting support– Quarterly testing & optimisation support– Quarterly media attribution support– Quarterly best practice review


> 70+ new feature launches


Shortcuts

Change History

Multi-Currency Support Dashboard

Sharing

AdWords Enhanced

Campaigns

Goal Templates

Cost Data

Upload

90-Day Attribution Lookback

Real-Time API GDN

Impressions for Attribution

Access Control

Lists

Google Drive

Integration

Real-Time Conversions

& Events

Solutions Gallery

AdWords Account Linking

Mobile Apps Reporting

Admin Setting

s

Data Driven Attribution

Google Play Integration

Attribution Modeling

Tool

Apps SDK v3 Android /

iOS

Mobile Metrics

Google Tag ManagerSegmentation

Open

Measurement

Protocol

Content Experiments

APIGoogle Tag Manager for Mobile

Dimension Widening

> Universal analytics across channels


Cross-device & cross-channel analytics for a full 360 view

> Cross-device tracking & analytics


Actionable customer insights for a complex multi-device world in order to improve user experience

> Cross-channel media attribution


Actionable media insights for a complex multi-channel world in order to boost marketing ROI

© Datalicious Pty Ltd 8

> Visitor demographics & interests

November 2013

Actionable audience insights to help with your marketing strategy and media planning


> A quick glimpse of the future

November 2013

> More accurate data much faster


10x VariablesCustomize your data.

50 variables (vs. 5)

Standard Premium

>100x Data LimitsSend in more data. Lots more.1B – 20B hits/month (vs. 10M)

600x Larger ReportsGet more of your data out.

3M rows (vs. 5K)

>12x Fresher DataAccess your data faster.

SLA 4 hours (vs. 48)

Standard Premium Standard Premium Standard Premium Standard Premium

200x Custom AccuracySegment your data with

confidence.100M visits (vs. 500M)

> Google Analytics integrations DoubleClick

– Import ad impression data for advanced media attribution

– Export custom segments for advanced ad targeting

BigQuery– Export raw website data for advanced

analytics & modeling Wildfire

– Integrate social media data Drive

– Export reportsNovember 2013 © Datalicious Pty Ltd 11


> Potential analytics data flow

November 2013

Client pages with Google Tag Manager

Google Tag Manager, CDN code hosting

Google Analytics data warehouse,

analytics interface

Additional Google data (i.e. ads, social, etc)

Client side analytics, BI

platform

Additional clientdata (i.e. CRM, IP, social, etc)

Client side data warehouse, admin interface

OVERSEASAnonymous behavioral

data only, does not contain any personal identifiable

information (PII), i.e. customer ID only but

no name, date of birth, email, etc

LOCAL AU/NZSensitive customer data including personal identifiable information (PII) is stored locally within the client network or in the local hosting center of a cloud provider, i.e. AWS

Tags

Click level data

Visitor level data

Google BigQuery data warehouse, admin interface

> Fast growing customer base


> Enterprise level security & SLAs


SLA on data collection: 99.9% data

collection uptime per month, guaranteed

Guarantees on reporting:

Report interface accessible a

minimum 99% of the time

Guarantees on freshness: Your data,

processed & accessible within

4 hours

Explicit data ownership language:

T&Cs crafted specially for enterprises

> Datalicious full-service model


Dedicated local account management

Strategy, best practice and

implementation

Ongoing tech support and tagging help

TrainingDatalicious value-added

services

Google Analytics Premium for 1 year plus any 2 of the value-added service packages below at no extra cost: Weekly tech & tag management support Monthly analytics & reporting support Quarterly testing & optimisation support Quarterly media attribution support Quarterly best practice review

SUPERCHARGE

YOUR ANALYTICS

> About Datalicious

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> About Datalicious

Datalicious was founded in 2007 Strong web analytics background 360 data agency with team of specialists Combination of analysts and developers Blue chip clients across all industry verticals Carefully selected best of breed technology Lobbying & defining data best practice ADMA Executing smart data driven campaigns Turning data into actionable insights November 2013 © Datalicious Pty Ltd 17

> Using data to widen the funnel

Media Attribution & ModelingMaximise reach, awareness & increase ROI

Testing & OptimisationRemove barriers, drive sales

Boosting ROMI

Targeting & MerchandisingImprove engagement, boost loyalty

“Turning data into actionable insights to widen the conversion funnel”


> Wide range of data services

DataPlatformsData collection and processing

Adobe, Google Analytics, etc

Web and mobile analytics

Tag-less online data capture

Retail and call center analytics

Big data & data warehousing

Single customer view

InsightsAnalyticsData mining and modelling

Tableau, Splunk, SPSS, R, etc

Customised dashboards

Media attribution analysis

Marketing mix modelling

Social media monitoring

Customer segmentation

ActionCampaignsData usage and application

SiteCore, ExactTarget, etc

Targeting and merchandising

Marketing automation

CRM strategy and execution

Data driven websites

Testing programs


> 50+ years of team experience


Christian BartensFounder & Director

Bachelor of Business Management with marketing focus

Web analytics and digital marketing work experience

Space2go, E-Loft, Tourism Australia

SuperTag founder, ADMA Analytics Chair, I-COM EMR Board

LinkedIn profile

Elly GillisGeneral Manager

Bachelor of Communications with print and digital focus

Digital marketing and project management work experience

M&C Saatchi, Mark, Holler, Tequila, IAG, OneDigital, Telstra

Australian gold medal in surf boat rowing

LinkedIn profile

Michael SavioHead of Insights

Bachelor of Arts & Science with applied mathematics focus

CRM and marketing research and analytics work experience

ANZ Bank, Australian Bureau of Statistic, DBM Consultants

ADMA lecturer on marketing testing

LinkedIn profile

Juan DelardHead of Data

Engineering Diploma & Bachelor of Science in Electrical Engineering

IT architecure, ERP, web analytics, big data, telecommunications work experience

Quotify, Binaria, Codelco

Mathematics fan and avid scuba diver

LinkedIn profile

http://www.linkedin.com/in/cbartens

http://www.linkedin.com/in/ellygillis

http://www.linkedin.com/pub/michael-savio/30/943/623

http://www.linkedin.com/in/jdelard

mailto:http://www.linkedin.com/pub/gregory-may/0/a35/123

http://www.linkedin.com/in/cbartens

http://www.linkedin.com/in/ellygillis

http://www.linkedin.com/pub/michael-savio/30/943/623

> Unique combination of skills


Data visualisation/reporting

Data mining/analysis

Data modelling

Fast analytics

Data processing/enhancing

Big data

Data collection

The Datalicious team Data scientists Business analysts Data engineers Web engineers Platform admins Project managers Data strategists

Dat

a st

rate

gy

> Google trained & qualified team

All team members, both developers and analysts, are required to complete the Google Analytics certification as part of their induction processat Datalicious.

Please visit http://data.li/15jTYJL for a copy of all certificatesNovember 2013 © Datalicious Pty Ltd 22

http://data.li/15jTYJL

> Best of breed technologies


> Clients across all industries


> Great customer feedback“[…] Datalicious quickly earned our respect and confidence […] understand our business needs, deliver value, push our thinking […]. Likeable, transparent and trustworthy. I would be happy to recommend Datalicious to anyone.” Murray Howe, Executive Manager, Suncorp Group

"[…] Datalicious brought with them best practice analytics to demonstrate the true value of our marketing dollars […] have become a critical business partner […] provided great insights which have driven key business decisions.” Trang Young, Senior Marketing Manager, E*Trade Australia

“The Datalicious guys are great to work along side […] 'no stone unturned' approach to finding solutions to challenges […] knowledge and passion for web analytics and best of breed web optimization was second to none” Steve Brown, Senior Business Analyst, Vodafone

“[…] The Vodafone implementation of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 […]. It is an amazing foundation for taking action on the data and improving ROI.” Adam Greco, Consulting Lead, OmnitureNovember 2013 © Datalicious Pty Ltd 25

> Great customer feedback"[…] Datalicious understand the value of information and how to leverage it using best of breed software. I would recommend the team without hesitation [...]." James Fleet, Marketing Director, Appliances Online

"[...] Datalicious have been intimately involved in building our analytics solution. Most importantly their knowledge of best practice combined with innovative solutions has allowed our business to remain nimble and current. They are also nice guys." Tzvi Balbin, Group Digital Marketing Lead, Catch of the Day

"[...] Datalicious are helping us to move from a last click campaign measurement model to a more accurate media attribution approach. [...] potential to significantly change our media planning [...]. Highly recommended." Keith Mirgis, Senior Digital & Social Media Marketing Manager, Telstra

"We engaged Datalicious to support a strategic change in our business [...] understand our customers [and their transactions] better to ensure we retained as many as possible [...]" Natalie Farrell, Direct Marketing Manager, LuxotticaNovember 2013 © Datalicious Pty Ltd 26

© Datalicious Pty Ltd 27November 2013

Contact [email protected]

Learn moreblog.datalicious.com

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Smart data driven marketing

November 2013

Datalicious Google Analytics Premium Reseller Information

Technology

Transcript of Datalicious Google Analytics Premium Reseller Information