Datacenter Virtualisation …… lowers your TCO

Keynote

Challenges in datacenters today

Complexity to manage: Too many appliances, each with their own commands/panels Too many wires: risks of human mistakes increase

Inefficient use of resources: The average usage of all CPU’s and hard disks is about 15% Waste of power due to too many low productive servers

Business continuity and change management : Still non redundant systems higher load on helpdesks Changes/upgrades become a risky venture in large networks Complexity results too much in know-how centralisation in just

a couple of employees

Challenges in datacenters today

Need for Real Time Infrastructure Agile: respond innovative and competitive to business

opportunities in a turbulent and quickly changing business environment

Cost Effective Monthly Billing Clear demarcation between infrastructure & OS

Life Cycle Management Constraints:Constant migrations consume valuable resourcesLack of scalability: customers abandon upgrades

when the step to the next level is too highMissing fast upselling opportunities

Today’s Typical Infrastructure

Virtualizeddatacenter

Consolidation

HighAvaila-bility

BusinessContinuity

FullAuto-

mation

Server capacityon demand

Storage Capacity on demand

Datacenter resourceson demand

IncreasedAgility

Reducedcomplexity

Dramatically lower your TCO

Benefit the virtualisation

advantages without a need to invest in

know how and CAPEX

Benefit the virtualisation

advantages without a need to invest in

know how and CAPEX

A-Server brings a total solution

including monitoring services

A-Server brings a total solution

including monitoring services

Advantages of virtualisation

A-Server Uniform Instrastructure

Datacenter virtualisation solutions

High Availability is key in our solutions

Product - Datacenter In A Rack

Opex and Capex model

Lower your TCO

About A-Server

Product Datacenter in a Rack

A-Care

A-Watch

A-Report

A-Care

A-Watch

A-Report

Product Architecture

A-Control

(orchestration software)

A-Control

(orchestration software)

Virtualisation

Servers, Storage, Network

Virtualisation

Servers, Storage, Network

HardwareHardware

Professional Services

Operating Systems

Storage

Networking

Hypervisors

Control panels

Monitoring

Installation

Workflows

Billing & Doc.

Servers

A-Server’s solutions

Control CenterEnd User Self

Controls

Orchestration

Repair & SLA

Provisioning API

Billing Reporting

A-Server’s products have all components includedYou will have a Total Hands Off datacenter virtualisation

solution

Concepts

Datacenter as a Service

Private Virtual Datacenter

Software as a Service

Desktop Virtualisation (planned)

Built with A-Server’s SolutionsBuilt with A-Server’s Solutions

Market & Positioning

Positioning

A-Server is a product oriented company 80% of sales of the Datacenter in a Rack Product 20% of sales represent the Professional Services

The A-Server product consists of: Virtualisation: Xen, Virtual Box, VMware, ... A-Control: Orchestration software A-Care: Monitoring A-Report: Reporting A-Watch: SLA mangement Hardware

Professional services offered on top of the product

Target Markets

Enterprise datacenters Enterprises with a need for agility, consolidation and high

availability for their datacenters

Service providers Plug and Play DAAS: upgrade their service model without the

need to fully manage the virtualisation layer

Marketing & media agencies (ex. Corelio) In the search for big online advertising revenue opportunities

and with a need for a managed online platform: A-Server will offer large scale platforms for Zimbra

Channels

Commercial Datacenters: Telco’s Carriers Carrier neutral datacenters Service providers

Hardware partners Server suppliers Switching providers

Lead generation partner call center screening

enterprises interest

Datacenter in a Rack

A Total solution:• Servers• Storage• Networking• Monitoring• Airco (option)• UPS (option)

Power

Ethernet

WaterWorlds First Complete Datacenter In A RackWorlds First Complete Datacenter In A Rack

Management GUI

• In any datacenter • Fast deployment

Datacenter in a Rack

Complete Solution

• Up to 80 % less power utilization

• up to 1.000% more effective CPU utilization

• A-Care: better uptime thanks monitoring

• More performance: 20-30 Gbit Backplane.

• Most Innovative Storage System(Block Based & File Based)

• High performance integrated SAN storage

• Integrated Power Protection

Reporting, billing Info, capacity planning, …

• DAAS System Management Application

• e.g. Zimbra

Up to 80% power gain …

AC-DC conversion system saves up to 30% power Reduce power loss during

conversions

Less physical servers consume less power, a saving of up to 60%

Built in airco cools more efficient and wins 20% on power (vs. overcooling needs in datacenters to cover hotspots)

Power conversion from 220V to 48V,

all servers connected directly with 48 V

Multi platform & interfaces support

Support for multiple hypervisors Xen (Linux)

Optimized Virtual box (MS)

VMWare (special features)

Physical machines

Interfaces and integration Easy to create custom workflows

GUI, command line and API (SOAP)

Easy to use end-user control panels (fully customizable)

Easy creation of plug-ins for new functionality and legacy applications

QCC Management Console Demo

Private Virtual Datacenter

Private Virtual Datacenter (PVDC)

A Control Panel where a customers build and deploy

their own datacenter

Build a datacenter using pre-defined appliances: servers, routers, NAS, ...

Connect appliances using their ports, ex. connect a

server to a NAS

For each appliance, the customer can click-through

to control panels

Private Virtual Datacenter

PVDC Appliances

Linux Server

Windows Server

NAS

Backup Storage(also a NAS)

Virtual Router: connection to the internet (IP addresses and bandwidth)

Virtual Switch: represents V-LAN’s

Dedicated Firewall

SAN provides primary storage to other appliances

Private Virtual Datacenter (PVDC)

Choose from pre-defined

Machine Types

Drag and Drop Machine Types in your datacenter

Manage several PVDC’s

You or your customer can fully manage a PVDC

Customer references

Built-in (pre-paid) credits

tracking

Private Virtual Datacenter (PVDC)

A-ServerinstallsHW&SW

Configures appliances

with Service Provider

Service Providercreates customers in

Control Center

Customerbuilds its own

PVDC

Dedicated PVDC for Service Providers:

The Service providers will give full or read access to the PVDC, depending on the customer type

Private Virtual Datacenter (PVDC)

A-ServerinstallsHW&SW

A-Serverconfigures default

appliances

A-Servercreates customers

in Control Center

Shared or Dedicated PVDC for Enterprises:

A-Server will offer PVDC to enterprise customers; the Enterprise customer needs to manage PVDC & OS

Customerbuilds its own

PVDC

Transparent SLA programs

We put a stop to marketing SLA’s to correctly manage our customer’s expectations (e.g. service provider market today)

Detailed SLA measurement based on multiple criteria.

SLA based on well defined criteria.Realistic Expectation Management (99.9% is a

extremely high SLA and should not be taken lightly)Transparent Detailed Reporting SLA breach escalation

Our Unique Selling Proposition

A-Server ... Provides a total solution for virtualisation Can offer a far better TCO: use of commodity hardware, in

house developed modules, product standardization Offers products with easy manageability Enables real scalability Provides tools (PVDC) for a faster go to market Supports its products solution with services Highly competent team

Rack with +150 virtual servers

Clustered SAN & NAS

Experience live demo

550MB/s storage backbone

Integrated UPS & Airco

24/7 monitoring

Visit our demo room!!