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Transcript of Data Storytelling - Government Forums · Based on presentation by Brent Dykes on Data Storytelling:...
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Data StorytellingTurning Data into insights and value
Based on presentation by Brent Dykes on Data Storytelling:https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
Leveraging Data Conference, June 7, 2017
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Rachel ArrezolaDeputy Director,
Communication and Planning
CA DEPT. OF MANAGED HEALTHCARE
Savita Farooqui
CEO
SYMSOFT SOLUTIONS
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ILLUSTRATION CREDIT: http://circlesfordialogue.com/author/arabella/
LOGIC EMOTION
We hear statistics… …But we feel stories.
Decisions?
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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PHOTO CREDIT: http://projourno.org/2013/10/how-sex-and-google-glass-will-save-us-meet-the-naked-environmentalist/
Understandable Engaging Memorable Persuasive Viral
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What is Data Storytelling?
Data Presentations Visualizations & Infographics Reports & Dashboards
A structured approach for communicating data insights more effectively to an audience using narrative elements and data visualizations
It depends…
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Funding requests:
Elevic, E $125/moAdiel, C $130/moDorjee, P $125/moKenh, S $100/mo
Upcoming Events:
All-around, individualVaultAll-around, individual
Team, portable apparatus
Transportation assistance:
65-74399 2.1mi65-60021 2.8mi67-41998 3.3mi67-15345 4.0mi
Smart businesses leverage data storytelling
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From Data to Insight
› What is the data telling us?
• Data integration, analysis
• What is the purpose of the analysis?
• What patterns emerge?
› Is data helping with decision making?
• Right answers start with right questions
• Who is the audience?
• What decisions will be made based on the analysis?
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Character Growth
Climax
Falling Action
Resolution
Conclusion
Inciting Incident
Introduction
Rising Action
BEGINNING MIDDLE END
What is the Story Structure?Freytag’s Pyramid or Story Arc
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Audience’s insightsinto the business
are explained
Aha Moment
Solution andNext Steps
Set-up
Rising Insights
BEGINNING MIDDLE END
Structuring DataWithin a Story
Identify main problemor opportunity
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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How to Prioritize What Datato Show in Your Story
• What will give your audience adequate background and context?
• What will grab your audience’s attention?
Aha Moment Solution & Next StepsSet-up
12 3 4
• What other insights contribute to the main story?
• What findings were unexpected or surprising?
• What questions can be preemptively addressed with data?
• What can be removed without hurting the story?
• What is the main takeaway of your analysis?
• Can the impact be monetized/valued?
• What condition do you want your audience to draw from your analysis?
• What supplemental data will help with decision making?
• Are there different solution options that need to be compared?
Rising Insights
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Audience’s insightsinto the business
are explained
BEGINNING MIDDLE END
Structuring DataWithin a Story
• Explanatory focus• Linear sequence• Narrative elements
Main Point
VisualsSet-up
Rising Insights Solution & Next Steps
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Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Six Tips for Better Data Visualizations
Identify the right data insight1
Choose the right visualization(s)2
Calibrate visuals to your message3
Remove unnecessary noise4
Highlight what’s important5
Make it easy to consume6
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Identify the Right Data Insight1
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue Visits
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Revenue Visits
Identify the Right Data1
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Revenue per visit (RPV)
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Revenue Visits
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Identify the Right Data1
Revenue per visit (RPV)
RPV (Other BUs)
CONTEXT
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Choose the Right Visualization(s)
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Facebook32%
Twitter29%
YouTube25%
LinkedIn9%
Google+5%
YouTube
Google+
0 10 20 30 40
“OK” BETTER
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Calibrate visuals to your message
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“WAIT A SECOND?!”
20132011 2012
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Calibrate visuals to your message
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Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Remove unnecessary noise4
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Oct-44
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2007 2008 2009 2010 2011 2012
Jan-00
Dec-68
Nov-37
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Oct-75
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Oct-44
Oct-44
2007 2008 2010
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Highlight what’s important5
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Change in storage
+30%
-50%
-10%
GOT IT!
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Make it easy to consume6
Jan-00
Dec-68
Nov-37
Nov-06
Oct-75
Oct-44
Oct-44
Oct-44
2007 2008 2010
ReservoirStorage (AF)
Max. Capacity
Normal year
High rain year
Low rain year
Based on: https://www.slideshare.net/webanalisten/brent-dykes-data-storytelling-conversion-hotel-2015
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Data Storytelling
› Data-driven
› User-centered
› Engaging
A structured approach for communicating data insights
Data
Narrative Visuals
EnlightenExplain
Engage
CHANGE