Track the Metrics That Matter in Subscription Businesses

To effectively grow a subscription business, you need

timely access to key metrics around revenue, cost and

usage of your solutions. Visibility into new customers,

retention of existing customers and analysis of cohorts

is essential to being able to react effectively to change

in the business. GoodData’s cloud platform makes

it easy to bring data into interactive and actionable

dashboards that allow you to tactically manage your

business and make strategic decisions based on past

performance.

• Timely analysis of the metrics that matter in growing a subscription business.

• Tactical dashboards and reports that allow you to react to changes in subscriber numbers and revenue.

• Historical trends of sales, renewals and customer lifecycle that allow you to effectively plan your strategy moving forward.

• Key information for the whole business so that sales, market-ing, product management, finance and executives all have visibility into the metrics that matter.

Understand Your Subscription BusinessWhat impact are different strategies having on churn?Understand how different campaigns and offers

are affecting long turn customer retention.

Who are most valuable to us? How do we target

other markets to generate similar results?

How are different pricing plans impacting new customers and margins?Understand the impact that changes in pricing

plans have on the business. Do lower cost plans

improve adoption? How does that affect margins?

Do existing customers downgrade or does it open

up new opportunities and markets for usage of

your solutions? Find your pricing sweet spot in

different markets.

Are we losing out on revenue opportunities?  Get early visibility into renewals. Recurring

revenue drives stability of the business, but if

we had early insight into customer usage and

contracts could we actually be up-selling those

customers to higher value plans?

Who is GoodData?GoodData is a disruptive, cloud-based enterprise platform for

business intelligence. The GoodData technology is intuitive, secure

and fast. It helps convert big data into profitable insights and

strategies for business executives. GoodData is trusted by companies

like Enterasys, Capgemini, and Software AG, and embedded into

offerings from cloud innovators like Zendesk,

Get Satisfaction and Pardot. Headquartered in

San Francisco, GoodData is privately held and

backed by leading venture capital firms, including

Andreessen Horowitz, General Catalyst Partners,

Fidelity Growth Partners and Windcrest Partners.

Data Sheet

GoodData Subscription Analytics

Learn how GoodDatacan help your business: www.gooddata.com | @gooddata | (415) 200-0186 | info@gooddata.com

“The best thing about GoodData is

that it’s been valuable right from the

beginning - no waiting games.”

- Mark Brennan Senior Director Information Services, Pandora

“GoodData has successfully positioned

us to derive meaningful insights from

our subscription data.”

- Alex Gurevich Director of Business Analytics, Zendesk

GoodData connects business people with the data they need to make better decisions. You can adopt quickly and evolve it simply without the usual broken promises you’ve experienced with Business Intelligence. 

Best Practice Metrics: Churn, renewal

rates, monthly recurring revenue and

customer acquisition cost are all examples

of essential metrics for measuring and

managing your business. GoodData

enables you to manage these and more

along with strategic indicators and ratios

such as the SaaS Magic Number and

Customer Lifetime Value, to show you the

true health of your business.

Effective Reports & Dashboards:

Measuring the correct metrics is key,

but unless you analyze them in effective

ways, the true picture may be hidden.

GoodData brings your data from multiple

systems to the forefront with dashboards

and reports that show the health and

growth of your subscription business and

that uncover the hidden issues that may

not be immediately obvious.

Who’s using GoodData?If these companies trust GoodData, shouldn’t you?

The Power of GoodData

Root Cause Analysis: Seeing results

is just the first step. Being able to

understand why events have occurred

makes information actionable.

GoodData allows you to ask questions

of the data by drilling into areas

of interest. For example, customer

adoption is increasing since we

launched our new pricing package, but

how is that impacting margin?

Flexibility & Reach: Gain

comprehensive insight into your

business by correlating subscription

billing metrics with data sets from

financial, product usage, support,

marketing and CRM. Users across the

organization, from marketing and

sales, to product management,

finance, executives and the board,

can gain valuable insight into the

performance and growth of the

business.

Complete Platform & Service:

Built as a complete integrated

platform and offered as a service,

GoodData delivers on the

fundamental promise of the cloud.

Rely on GoodData’s complete BI

platform, allowing you to focus on

your value-add.

Get started todayWhat are you waiting for?

(415) 200-0186Quick time to implement! Contact us

to start your GoodData Subscription

Analytics project. The GoodData

team will have you measuring your

subscription business in a jiffy.

www.gooddata.com | @gooddata | (415) 200-0186 | info@gooddata.comLearn how GoodDatacan help your business: