Data Quality - The Cleansing Process
15
DATA QUALITY The Cleansing Process How We Clean Your Data
-
Upload
infocheckpoint -
Category
Business
-
view
696 -
download
2
description
One way to ensure ROI on data investment is with a quality database. Get to know how we keep your data lean, green and clean.
Transcript of Data Quality - The Cleansing Process
DATA QUALITY
The Cleansing ProcessHow We Clean Your
Data
Non-working data fields are identified
Data is replaced
and updated
with current information
Address informati
on is replaced
using NCOA
Undelivered emails
are identified
Undeliverable emails
are replaced
using ECOA
Domains are
verified and
validated
Incorrect syntax
in emails
are identifie
d
Dead domain names
are identifie
d
Invalid IDs are identifie
d
Data values
are ensured
they comply
with paramete
rs
Accuracy of data and de-
duping is ensured
Data is manually verified
and consolidat
ed
Your Data is
Now Lean, Green and
Clean!
