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DATA PRINCIPLES & VISUALISATIONAnalyse, interpret and tell stories through data

Learn how to collect, analyse and interpret data, and to use the power of storytelling to present and communicate data-driven insights for maximum impact. You'll also get to grips with visual literacy, work with apps like Excel and Google Data Studio, and create effective, compelling dashboards

This 10-week online course is built on data best practices, and will equip you with sought-after skills to make confident, effective business decisions, understand customer behaviour, spot and predict trends, and improve business performance.

People hear statistics, but they feel stories. The ability to analyse and interpret data, and then to package your insights as a business story, means you can build a bridge from this data to the influential, emotional side of your audience’s brains.

KEY LEARNING OUTCOMES

In 10 weeks, you will learn how to:

● analyse and interpret data

● translate insights from data into compelling visualisations

● tell convincing stories and sell your ideas supported by data

● use data to make better decisions

Data Principles & Visualisation

Duration: 10 weeks

Commitment: 6-8 hours per week

Qualification: Certificate of Completion

Price: R13 500

LinkedIn recently reports that data analysis is one of the hottest

skill categories over the past two years for recruiters.

LinkedIn survey

THIS COURSE IS PERFECT FOR

...anyone who works with data, but who is a not trained, experienced or professional Data Analyst.

Considering the onslaught of data, this applies to most professionals and industry sectors – from juniors who need to feed insightful information up the chain of command, to seniors who need to inform smart decision-making so that they take the best course of action.

The ability to take data—to be able to understand it, to process it,

to extract value from it, to visualize it, to communicate it—that’s

going to be a hugely important skill in the next decades.

Dr Hal R Varian - Google’s Chief Economist

0Orientation week

The first week is dedicated to orientation. Students familiarise themselves with the

online learning platform (virtual classroom), understand how everything works and

meet the humans that’ll be there for support during this upskilling process.

1Module 1: Introduction to data & storytellingUnderstand the difference between data, information, knowledge and wisdom; get to grips with the different types of data; be introduced to analytics and visualisation; and learn about the importance of storytelling.

2Module 2: Collecting dataLearn how data is generated, and best practices on how to collect it (both offline and online). Delve into data integrity – quality assurance, data security and the ethics that govern this discipline.

3Module 3: Basic data principlesThis module explores context, framing the problem and generation insights. It includes data literacy, from preparing different types of data, to evaluating and managing it. And closes with basic analytics and the importance of relationship building.

4Module 4: Advanced data principles

Now you’re ready to tackle the more complex aspects, including measures of central tendency and variability, bivariate relationships, prescriptive and predictive analytics and working with Big Data. (Sounds terrifying? Don’t worry - you will be more than ready)

WHAT PROMPTED ONE OF OUR KNOWLEDGE PARTNERS TO GET INVOLVED

Data is more abundant than ever before. What businesses grapple with is the ability to process, analyse and understand this data, and then present it in a consumable way back to the relevant stakeholders. The ability to understand and process data is in itself an important skill . But the ability to translate what that data is saying, into a more-communicable story, is a rare and highly-desirable skill.

Amanda Reekie - Founding Director imagineNATION Alliance|

5Module 5: Basic Visualisation

Get introduced to visual literacy, design principles and best practice, and basic tools and visualisation applications that bring the binary code to life.

6Module 6: Advanced visualisation

Take a deeper dive into advanced tools like Google Data Studio, and creating effective dashboards for strategic decision-making.

7Module 7: Reporting & storytelling

Understand why we report, and the difference between reporting and analytics. Then learn about the elements that make for a robust report, how to tell stories with data, and how to pitch the story by developing your presentation skills.

8Module 8: Data leadership and applying data

The final module covers the principles of moving from knowledge to wisdom, and translating analytics into actions. It closes with business intelligence, marketing and performance management.

INDUSTRY RESPECTS RED & YELLOW ALUMNI

In South Africa, particularly, we headhunt only the best talent, to not only fill the client’s brief, but also to attract the best talent fit for the company culture.

One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.

Warren Volkwyn Global Creative Recruiter - The Talent Boom

OUR KNOWLEDGE PARTNERS

AMANDA REEKIE imagineNATION Alliance

Amanda is an experienced brand strategist and

researcher who thrives on creative problem solving and

has over 30 years of marketing experience.

She launched her own marketing consultancy -

imagineNATION Alliance - in September 2001, and her

passion for getting closer to the consumer’s story took

her into research. Clients include Clicks, MrPrice Money,

Santam, Sanlam, and the V & A Waterfront.

Amanda has extensive experience in all aspects of

qualitative research with a focus on bringing insight to life

and enabling strategic application of that insight. Her

enjoyment of the way data tells a story saw her and her

team launch a new proprietary HTML-based research

tool, ovatoyou.

ANJA MULDER Salesian Life Choices Institute

Anja is an experienced Monitoring And Evaluation

professional with multiple qualifications: a Masters

degree in Programme Evaluation, an Honours degree in

Psychology, and an Honours degree in Gender Studies.

She has gained experience working on projects in

education, leadership, gender advocacy, HIV/AIDS, and

youth in prison. Anja is passionate about social justice,

and has a penchant for research, editing, data

visualization and developing Theories of Change.

Adaptability Critical thinking

Persuasion

Creative Thinking

Leadership

GET IN TOUCH

HEAD OFFICE & FULLTIME CAMPUS2nd Floor, 97 Durham Avenue,

Salt River

Cape Town

CORPORATE TRAINING & LEARNERSHIPSUnit 6, Cambridge Commercial Park

22 Witkoppen Road

Paulshof

Johannesburg

087 227 3283info@redandyellow.co.za