Data management platform tra CRM e advertising

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Il punto d’incontro tra CRM e advertising DATA MANAGEMENT PLATFORMS

Transcript of Data management platform tra CRM e advertising

Page 1: Data management platform tra CRM e advertising

Il punto d’incontro tra CRM e advertising

DATA MANAGEMENT PLATFORMS

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BRAND

BRAND

BRAND

BRAND

BRAND

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Co

rrelazion

e

Rapporto causale Rapporto causale

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Learning budget Targeted budget Acquisition cost

First Profiles

Detection

Live Profile

Optimization

Acquisition

cost goal

Page 35: Data management platform tra CRM e advertising

Learning budget Targeted budget Acquisition cost

First Profiles

Detection

Live Profile

Optimization

Acquisition

cost goal

Page 36: Data management platform tra CRM e advertising

Learning budget Targeted budget Acquisition cost

First Profiles

Detection

Live Profile

Optimization

Acquisition

cost goal

Page 37: Data management platform tra CRM e advertising

👤 📱

👍

⌂ 🏆

📷 🎨 🍂

♫

🎓

📰 👜

✈ 🎤 💼

🎔

💳

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OGGI

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3. crm & e crm

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