DATA LEADERS · case study discussions. We exclude any and all sponsors, solution providers,...
Transcript of DATA LEADERS · case study discussions. We exclude any and all sponsors, solution providers,...
DATA LEADERS TRANSFORMATION ROUNDTABLE
PEER-TO-PEER CAPABILITY BUILDING
EXCHANGE LED BY THE WORLD’S
TOP DATA PRACTITIONERS
AMSTERDAM
13 MARCH 2019
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UNIQUE FORMAT
EXCLUSIVITY AND RELEVANCE
NO SPONSORS OR SALESPEOPLE
PRACTICAL IMPLEMENTATION
Our sessions are exclusively
led by today’s top data
practitioners, and we strictly
exclude all vendors, sponsors,
salespeople and solution
providers.
Attendee numbers are limited to 30 qualified
practitioners per session, with extensive pre-
event customization and active facilitation
throughout the day. Each roundtable follows a
theme with a strong central narrative around a
key area of Data Transformation, with in-depth
case study discussions.
We exclude any and all sponsors, solution
providers, salespeople, agencies and press
members to make sure our participants can
maximize the return they get on their time out
of the office, free from distractions. Due to our
strict data protection policies, we also never
share data with any third party organizations.
The case study presentations and guided group
discussions are structured to provide actionable
insights for real-life business applications.
Hands-on learning materials and case studies
recorded in a digital format are available to
continuously revisit during the implementation
process.
“High value for any passionate
professional looking for insights,
support and best practices.”
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AGENDA CASE STUDY SESSIONS
During the case study discussions, you will hear about best
practice strategies and unique solutions to common problems
and challenges. The facilitators will propose thought-provoking
questions for the audience to discuss, creating conversations and
peer-to-peer collaboration. To conclude each session, the group
will outline the main areas discussed during the exchange, with
tangible solutions to bring back to your business.
It is undoubtedly an inspiring experience on
data and a great opportunity to connect.
Great speakers, great format = great results.
Global Market Intelligence Director
LEADING A DATA-DRIVEN DIGITAL TRANSFORMATION
_ Implementing strong organisational structures and processes
_ Integrating data from across the organization
_ Building a data-driven, customer-centric business
_ Reconciling KPIs and metrics across the organisation
_ Tackling cultural challenges in digital transformation
MIAO SONG
Global Chief Information Officer, Mars Petcare
MASTERING THE CHALLENGE OF CULTURE CHANGE
_ Divided we fall: Uniting data functions across the organization
_ Know thyself: The importance of metadata
_ Changing change methodologies to improve data
_ Finding the right stories to effectively promote data work
_ Shifting from data debt to data monetization
ROBERTO MARANCA
Vice President, Data Excellence
DATA STORYTELLING AND TECH SOLUTIONS FOR BUSINESS BUY IN
_ Putting business gains and losses at the heart of every story
_ Creating technical functionalities for business benefits
_ Redefining customer success through enhanced customer focus
_ Hyper-transparency as a key to unlocking engagement
_ Making data actionable by aligning insights with business needs
ONNO HAASAKKER
Senior Director Global HR Data Management & Process OptimizationTOBIAS SCHELLHAAS
Vice President HR Data Management
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ADDITIONAL FOCUS AREAS AND PANEL DISCUSSION
What best practices in analytics do we need to adopt in order to
drive actionable insights from large enterprise data?
How can we improve communication and knowledge transfer
between the analytical functions and the business users through
data visualization and data storytelling?
How can we leverage cutting-edge technologies to support our
analytics efforts and what working examples can we use as a
compass?
01Integrating a data-centric
culture and mindset
throughout the organization
__Aligning key stakeholder
across each step of the
transformation journey
and continuously engaging
business users to accelerate
change
__Convincing people to
trust technology and setting
up proof of concepts that
are easy to understand for
operators and management
__Culture eats strategy:
Creating a community
around data that encourages
collaboration and adoption
across different function
02 Continuous Innovation: The
success factors of an Agile
Digital Transformation
__Making the business case
for Machine Learning and
aligning internal stakeholders
for seamless integration
__Adopting AI and ML to
make BI, analytics, and data-
driven decision-making
accessible and understandable
for non-technical business
users
__Leveraging AI and ML
methodologies to improve
data quality, uncover new
insights, inform analyses,
deliver predictions and
suggest actions
03 Building a Data-Driven
Enterprise: Embedding
analytics across the business
__Expanding data capabilities
internally and deploying data
personnel across functions
to improve overall business
performance
__Strategic capability
building: Establishing mutually
supportive relationships and
investing in long-term change
__Accelerating the adoption
of new technologies like AI
and Machine Learning by
unlocking new opportunities
across the business
AGENDA
Data Leaders is a true peer-to-peer
exchange platform where information is
shared with the only purpose to progress
together on the way of data centricity.
Director, Corporate BI
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CUSTOMISATION QUESTIONNAIRE
NETWORKING DINNER
FOLLOW-UP SUPPORT
You will be asked to fill out a pre-event attendee
questionnaire, based on which we tailor
the content of the best practice case study
presentations and the seating arrangements
during the group discussions. The questionnaire
is an important part of the preparation process
to make sure every participant gains tangible
value from the overall experience.
As an attendee of the roundtable, you are
invited to the networking dinner that will take
place the night before the roundtable. This
is a unique opportunity to meet your fellow
attendees and the speakers before the session
so you can align on common challenges and
prepare for the roundtable discussions in a
more informal setting.
After the roundtable, you will gain access to additional resources and
learning materials to share with your team and support you during the
implementation process. These include digital case studies, best practice
framework templates, and curated takeaway summaries. Through the
Data Leaders Community, you can also become a part of an exclusive
group of data practitioners where you can learn, benchmark and gain
professional support on a regular basis.
“Excellent, has given me
motivation and direction to
start changing my business.”
WHAT ELSE IS INCLUDED WITH YOUR TICKET?
A lot of planning and preparation goes into each
of our roundtable sessions - this involves in-
depth customisation to align the content with
your focus areas, tailor-made networking and
benchmarking opportunities, as well as extensive
follow-up support to help you implement the
learnings in your business.
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Our members attend conferences all the time. However, they grew tired of the vague and sensational
content, produced and presented by solution providers. We built our community on different principles
and we carefully refined our format over the years. We work exclusively with practitioners, so you only
meet people who you can learn from, and all our case studies are built on proven best practice.
Each roundtable session is uniquely insightful due to the exclusive content and the curated audience
makes the whole day engaging and relevant for all participants.
Most companies like to keep the entrance fee very low so they can get as many people through the
door as possible to hit their sponsorship revenue goals. The attendees pay the real price when they
realise they wasted their time on irrelevant, low quality content. Data Leaders events are designed
for people who value their time and are looking to make the best investment in their professional
development for the maximum possible ROI. Our real life case studies are exclusive and tailored
around the attendees, with the unique opportunity to discuss not only ideas, but also solutions and
implementation strategies.
The roundtable is about exchanging ideas and learning best practice on managing people and
processes. Our speakers present in-depth case studies and the attendees share as much as they
like during the discussions and every conversation remains fully confidential. Industry leader brands
including Procter & Gamble, Bosch, Coca-Cola, Adidas, Johnson & Johnson, Philips, BMW and L’Oreal
all attended our sessions despite their very strict internal guidelines.
Even though every business is different with unique organisational structures, systems and processes,
we found that the main challenges for data practitioners today and the best practice strategies are
almost identical across the board. In fact, most of our members report that they find the most value in
the cross-industry exchange. We have strict selection guidelines to make sure you only meet the right
people, and the customisation process ensures that the content will be relevant and applicable in your
business.
FREQUENTLY ASKED QUESTIONS
WE ARE ALREADY ATTENDING SEVERAL CONFERENCES AND WE
NEED TO PRIORITISE. WHAT MAKES THIS ONE DIFFERENT AND
WORTHWHILE?
THIS SEEMS LIKE A PREMIUM PRODUCT AND WE HAVE TO BE
CAREFUL ABOUT OUR SPENDING. WHAT JUSTIFIES MY INVESTMENT?
I DON’T KNOW OUR INTERNAL POLICIES ON KNOWLEDGE
SHARING SO I’M NOT SURE HOW MUCH I CAN DISCUSS DURING THE
ROUNDTABLE. HOW DOES THIS WORK?
OUR COMPANY HAS VERY UNIQUE CHALLENGES THAT ARE
DIFFERENT FROM OTHERS AND THE TOPICS SEEM TO HAVE A WIDE
SCOPE. WILL I STILL BENEFIT FROM THE SESSION?