Data is the new Oil, Publicy is the new Privacy (Futurist, Speaker Gerd Leonhard)
-
date post
17-Oct-2014 -
Category
Technology
-
view
12.066 -
download
2
description
Transcript of Data is the new Oil, Publicy is the new Privacy (Futurist, Speaker Gerd Leonhard)
@gleonhardGerd Leonhard, Futurist
& CEO TheFuturesAgency
Data » Oil? Privacy » Publicy...?
!rst found via Clive Humby @ AMA
@gleonhard
!rst found via Clive Humby @ AMA
Beyond Moore’s Law
The
futu
re is
already h
ere! Data: volunteered...
observed... inferred
Thanks to Kevin Kelly
1990 2005 2015
A Networked Society means Data goes center-stage
The
futu
re is
already h
ere!
Earned Media / the Social OS accept signi!cant Control-Loss
The
futu
re is
already h
ere!
People of the Screen* are rampant
Data Producers
The
futu
re is
already h
ere!
Meta-Content explodes in value
The
futu
re is
already h
ere!
We are heading towards total Transparency
The
futu
re is
already h
ere!
It used to be that publicy had to be paid-for.
Soon, privacy may have to be paid-for *hat tip to Jeff Jarvis
The
futu
re is
already h
ere!
“Change the instruments, and you will change the entire social theory that goes with them”
Bruno Latour 2009
The
futu
re is
already h
ere! Data+ Social + Mobile + Location
about to become a $1 Trillion market
The
futu
re is
already h
ere!
Time for Privacy Standards *
The
futu
re is
already h
ere!
A do not track / use option will be important...but...
The
futu
re is
already h
ere! Having the cake
and eat it?
The
futu
re is
already h
ere! A few quick reminders re Oil
*Kuwait soldier image via AlGore app ‘our choice’
The
futu
re is
already h
ere!
Who is the next BP Exxon-Mobil Shell?
The
futu
re is
already h
ere!
Big Data... like Big Oil?
Who?
When?What?
How?
Image licensed from Sevensheaven.nl
The
futu
re is
already h
ere!
Good data creates enormous value
as well as other ‘opportunities’
The
futu
re is
already h
ere!
But beyond $, big Data must also allow
for Common Bene!ts
EU Vice-President Viviane Reding: “the great threat to individual
liberty in the digital age comes from companies that use our data
to enrich themselves — buying and selling our most
intimate details for their own corporate benefit.”
The
futu
re is
already h
ere!
We need to be careful and retain the Internet’s
Ethos of the Commons once data is $$$$ Oil $$$$
Neutrality Interoperability
Share-abilityChoice
Level playing !eldsOpenness
The
futu
re is
already h
ere!
Openness invariably means increased Risk, too
via Alan Moore Straight No Lines
The
futu
re is
already h
ere!
The new economics of Publicy
The
futu
re is
already h
ere!
But ... aren’t
humans a lot
more complex
and non-linear
than
Algorithms?
The
futu
re is
already h
ere! A reduction of human complexity in
order to satisfy machines?
The
futu
re is
already h
ere!
Privacy is a human right -
Publicy is technology’s right ?
The
futu
re is
already h
ere!
We are already..
Paying with our Data
The
futu
re is
already h
ere!
A Faustian deal?
The
futu
re is
already h
ere!
It comes down to control and responsibility
The
futu
re is
already h
ere!
We have new powers. Now we need to learn
new responsibilities
The
futu
re is
already h
ere!
The
futu
re is
already h
ere!
C R E A T I V E
D E S I G N :
ThankYou!
@gleonhard