Data Drives Decisions

Analytics:Data Drives Decisions

Phoenix Business JournalSeptember 15, 2010

Wednesday, September 15, 2010

Teach to Fish DigitalHelps Companies Learn How to Manage Their Own Campaigns

Assists Agencies with Projects

Search, Email, Social Media, & Analytics


Analytics Is Not

41%

34%

13%

12%

Neat! Pretty Neat Somewhat Neat Not Neat at All


Defining AnalyticsWhat are we trying to accomplish?

Have we been successful to date?

Is success within reach?

What needs to happen to improve / Stay on the right track?


Defining AnalyticsWho are our best customers?

To what are they likely to respond?

What resonates with them?

Are there others we should consider?


So What?


John Wooden1910 - 2010

Basketball Hall of Fame 1961

10 Championships in 12 Years

6-time NCAA Coach of Year

Gail Goodrich, Bill Walton, Lew Alcindor


“Failure is not fatal, but failure to change might be.”


“It's the little details that are vital. Little things make big things happen.”


“A player who makes a!team!great is much more valuable

than a great player.”Wednesday, September 15, 2010

A

B

CA1 A2 A3


"Never mistake activity for achievement."!


“Cervantes said the journey's better than the end. Practices,

to me, were the journey.”


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Questions?

Chris SietsemaTeach to Fish Digital(480) 389.5435

teachtofishdigital.com

linkedin.com/in/sietsematwitter.com/sietsemaslideshare.net/sietsema


Slide-ography5 - Who Is This Man? from iStockphoto library

10 - Bird Poop from ScienceBlogs.com

13 - Talking Rock Ranch in Prescott, Ariz.

18 - eyeballs from lizjones112 on Flickr Creative Commons

19 - Money from aresauburn on Flickr Creative Commons

21 - Calendar Card - January from Joe Lanman on Flickr Creative Commons

All Wooden images from Reuters, Associated Press or Wikimedia Commons


Data Drives Decisions

Business

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