Data Driven: The Ancestry.com Journey to Self-Service Analytics
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Transcript of Data Driven: The Ancestry.com Journey to Self-Service Analytics
Presented by:
Bill YetmanVP Engineering, Ancestry.com
Data Driven: The Ancestry.com Journey to Self-Service Analytics
Adam DavisData Visualization Lead, Ancestry.com
Agenda
I. About Ancestry
II. Our story
III. Challenges & solutions
IV. Successes
V. Future opportunities
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World’s largest online family history resource
4Approx. 2.7 million paid subscribers across all family history sites
Data drives our business
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●14 billion digitized historical records
●60 million family trees
●6 billion profiles
●200 million sharable photos, documents and written stories
●10 petabytes of data
●Digitized historical content
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●Digitized historical content●Tech and product experience
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●Digitized historical content●Tech and product experience●AncestryDNA
●Digitized historical content
●Tech and product experience
●AncestryDNA
●Consumer engagement
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Our storyTableau’s role in the Ancestry data strategy
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Traditional BI tool challenges●Dashboard bottleneck
- Team of 3 - Analysts wouldn’t use it- Steep learning curve
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The search for a self-service tool●Executive challenge to become a data
driven org
●Needed to move quicker with discovering and sharing insights
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Self-service options explored●Microstrategy Visual Insight
- Training- Workshops
●Microsoft Power BI POC- Power Pivot- Power View
●Tableau Evaluation- 2 week- 30 desktop users
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Tableau evaluation findings●2 weeks
●120 views created
●Excel users were quickest adopters
●Prizes Awarded- Most colorful- Most viral- Most put together
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Comment dashboard (Embedded URL)
Challenges & solutionsOvercoming the challenges of a self service model
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Adoption explodes●In 1 Year
●100 desktop licenses
●8 core CPU server license ●(Access for Everyone)
●Approx. 1350 Views
●More than 350 Workbooks
●Went from struggling with BI tool user adoption to everyone wants to use it.
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How do we avoid the “Wild West” of reporting?
Looking for a solution
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Solution
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http://getbootstrap.com/
DEMO: Approved reports portal
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“You’re doing it wrong.”
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– Chris Love June, 2014
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Get on the blogs
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-Kelly Martin
-Russel Christopher
-Ben Jones
SuccessesWins with Tableau
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PR Mother’s Day campaign
●Featured in news articles- Wall Street Journal- Washington Post- Time.com- NY Daily News
●Featured as Viz of the Day on Tableau Public
●Bullet one or paragraph heading●Paragraph 2 contains first bullet point
- Paragraph 3 contains secondary bullet
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PR Mother’s Day campaign (cont.)
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PR Mother’s Day campaign
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“Our most talked about and successful campaign.”-Matt
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Back for More
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A/B testing team
●Self Service at work- 40 requests to analytics
for A/B test analysis in 2014
- Received 3 to date- Built a dashboard in 3
days w/ Tableau Desktop
●Bullet one or paragraph heading●Paragraph 2 contains first bullet point
- Paragraph 3 contains secondary bullet
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Future opportunitiesWhat’s next
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Vision for the future●Hadoop & Hive
- Data exploration
●Adoption by additional departments in organization- Find the “Excel Jockeys” with Big .XLS workbooks- DNA Science Team
●Expand Functionality- Metric monitoring- Server tools- Future Mobile 34
# of views in 1 year: 1350
Final ThoughtsKey Takeaways
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Key Takeaways
●Get Desktop in the hands of data driven individuals.
●Find a way to consolidate approved reporting.
●Start using Tableau Public.
●Get out of your own way and let Tableau work.●Adoption should be the easiest part.
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Questions?
Thank you
Bill Yetman, [email protected]
Adam Davis, [email protected]
Follow our data journey at http://blogs.ancestry.com/techroots/
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