Data-Driven Storytelling: Creating visualizations that ...€¦ · Data-Driven Storytelling: Tips...

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Data-Driven Storytelling: Creating visualizations that drive impact India Swearingen, GreatSchools.org eMetrics Summit, San Francisco 4/5/2016

Transcript of Data-Driven Storytelling: Creating visualizations that ...€¦ · Data-Driven Storytelling: Tips...

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Data-Driven Storytelling: Creating visualizations that drive impact

India Swearingen, GreatSchools.org

eMetrics Summit, San Francisco 4/5/2016

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Learning Objectives

ü  Understand different styles of visualization your metrics

ü  See streamlined ways of connecting to your

data

ü  Conceptualize bringing all the data into one spot.

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Introduction India Swearingen Analytics Manager, GreatSchools.org GreatSchools (a nonprofit organization) is the leading national source of school information for parents, reaching 54 million annual unique visitors and more than half of American families with children each year .

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Four Key Visualizations:

1.  Key Metrics Dashboards- C-level/bird's eye view

2.  Data Monitoring- tracking outcomes/goals watching

3.  Self-driven tools- for data exploration

4.  Interactive reporting/storytelling- for key insights sharing

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Your executive leadership team wants to see key indicators how the organization is

faring overtime?

a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling

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Your executive leadership team wants to see key indicators how the organization is

faring overtime?

a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling

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Solution: Creat a dashboard w/ data layers in Tableau

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A teammember wants to track how their different campaign efforts are driving traffic

to the site?

a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling

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A teammember wants to track how their different campaign efforts are driving traffic

to the site?

a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling

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Solution: Create a filterable layered storyboard Tableau

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A colleague asks to easily explore (and visualize) the information they have in their

database? a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling

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A colleague asks to easily explore (and visualize) the information they have in their

database? a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling

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Solution: Create a connection to their data system, with the necessary tables

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You want to share out key insights about how users view your site?

a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling

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You want to share out key insights about how users view your site?

a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling

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Solution: Create a storyboard in Tableau

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Thank You

[email protected] @iamiswear /India.Swearingen GreatSchools.org

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Data-Driven Storytelling: Tips from a Tableau Iron Viz Champion

eMetrics San Francisco

4/5/2016

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• Introduction • Data-Driven Storytelling Tips • Hands-On Tactics

What to Expect

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Introduction

Ryan Sleeper Director, Data Visualization Evolytics

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My Learning Curve

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If I had only known…

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Data-Driven Storytelling Tips

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Know Your Audience

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Smooth The Excel Transition

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Smooth the Excel Transition

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Smooth the Excel Transition

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Smooth the Excel Transition

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Smooth the Excel Transition

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Keep It Simple

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Keep It Simple

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Hands-On Tactics

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Leverage Schemas

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Leverage Schemas

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Leverage Schemas

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Use Comparisons

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Use Comparisons

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Balance Data and Design

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Balance Data and Design

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Balance Data and Design

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Allow Discovery

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Allow Discovery

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Q&A + Resources

Ryan Sleeper [email protected] 816-778-7300 x106 @OSMGuy RyanSleeper.com Data-Driven Storytelling Evolytics.com/15tips