Data-Driven Storytelling: Creating visualizations that ...€¦ · Data-Driven Storytelling: Tips...
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Data-Driven Storytelling: Creating visualizations that drive impact
India Swearingen, GreatSchools.org
eMetrics Summit, San Francisco 4/5/2016
Learning Objectives
ü Understand different styles of visualization your metrics
ü See streamlined ways of connecting to your
data
ü Conceptualize bringing all the data into one spot.
Introduction India Swearingen Analytics Manager, GreatSchools.org GreatSchools (a nonprofit organization) is the leading national source of school information for parents, reaching 54 million annual unique visitors and more than half of American families with children each year .
Four Key Visualizations:
1. Key Metrics Dashboards- C-level/bird's eye view
2. Data Monitoring- tracking outcomes/goals watching
3. Self-driven tools- for data exploration
4. Interactive reporting/storytelling- for key insights sharing
Your executive leadership team wants to see key indicators how the organization is
faring overtime?
a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling
Your executive leadership team wants to see key indicators how the organization is
faring overtime?
a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling
Solution: Creat a dashboard w/ data layers in Tableau
A teammember wants to track how their different campaign efforts are driving traffic
to the site?
a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling
A teammember wants to track how their different campaign efforts are driving traffic
to the site?
a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling
Solution: Create a filterable layered storyboard Tableau
A colleague asks to easily explore (and visualize) the information they have in their
database? a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling
A colleague asks to easily explore (and visualize) the information they have in their
database? a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling
Solution: Create a connection to their data system, with the necessary tables
You want to share out key insights about how users view your site?
a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling
You want to share out key insights about how users view your site?
a. Key Metrics Dashboards b. Data Monitoring c. Self-driven tools d. Interactive reporting/storytelling
Solution: Create a storyboard in Tableau
Thank You
[email protected] @iamiswear /India.Swearingen GreatSchools.org
Data-Driven Storytelling: Tips from a Tableau Iron Viz Champion
eMetrics San Francisco
4/5/2016
• Introduction • Data-Driven Storytelling Tips • Hands-On Tactics
What to Expect
Introduction
Ryan Sleeper Director, Data Visualization Evolytics
My Learning Curve
If I had only known…
Data-Driven Storytelling Tips
Know Your Audience
Smooth The Excel Transition
Smooth the Excel Transition
Smooth the Excel Transition
Smooth the Excel Transition
Smooth the Excel Transition
Keep It Simple
Keep It Simple
Hands-On Tactics
Leverage Schemas
Leverage Schemas
Leverage Schemas
Use Comparisons
Use Comparisons
Balance Data and Design
Balance Data and Design
Balance Data and Design
Allow Discovery
Allow Discovery
Q&A + Resources
Ryan Sleeper [email protected] 816-778-7300 x106 @OSMGuy RyanSleeper.com Data-Driven Storytelling Evolytics.com/15tips