Big Data, Big Changes: Data-Driven Product Development at Etsy
Data Driven Product Development
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Transcript of Data Driven Product Development
About Me
• Founder, Customator
• Data Engineer @ Viki, a Rakuten Company
• Research Intern @ Paypal
• Teaching Assistant @ SoC
• Software Engineer @ Rocketful Inc.
Fun stuff I didProducts I built
• Tuition Agency for Indian education boards
• FML NUS
• CorruptionTrak
• Devops as a Service
Overview• Early Products and Lessons
Learnt
• Data Driven Product Development
• What?
• Why?
• How?
• Data @ Viki
• Why?
• How?
• Impact?
• Customator
• Activity
• Lets say we are building ‘NUS TimeTable Builder’• Problem?
• Solution?
• Is it working?
• Can we make it better?
Data Products @ Viki• Dashboard - easy reporting
• AB testing
• Personalisation
• Real time charting and alerting
• Data Science
AB Testing types• Split url testing
• Landing page testing
• Multi page testing
• Multi variate testing
AB Testing pitfalls• Dilution
• Statistical Significance
• AB tests don’t always win
• Novelty effect
• External factors
• Choosing your goals wisely
Experimentation and Personalisation made
easy• Cross Platform
• Experimentation in algorithms, not just UI
• Easy to use for non-technical users
• Auto personalisation
• Data Driven experimentation
• Lets pick a popular product of your choice
• Facebook? Quora?
• Brainstorm through the goals of the product
• What should we measure?
• How can we improve the product?