BIG Data, Customers and Ostriches

1

Marketing Challenges

YOUR CUSTOMERS

ARE COMPLEX

UNDERSTANDING THEIR DATA

DOESN’T HAVE TO BE

of today's’consumerssay they’reconcernedabout data/

behaviortracking

of today's’consumersacceptthat datatrackingenablesrelevantcontent

85%86%

LEVERAGING INSIGHTS

CREATES MEANINGFULEXPERIENCES

More data, more deadlines, more everything

6

Marketer Experience: Frustration and Silos

Marketer’s Experience

Spend

Offer

Compliance

Delivery

Segmentation

ProcessDecisions

MarketingMix

Newspaper

TV

Radio

Social

Display

SearchMagazine

GmailMobile

Point ofSale

ContactCenter

Social

Email

website

MobileWebsite

EmailPurchase

Social

Predictive

Big Data

Attribution

Real-Time

7

Customer Experience: Inconsistency

Customer’s ExperienceCustomer’s Experience

Marketing must become more relevant

One to One

Mass

Need for Data

ProcessAutomation

Need

Marketing Trends

71%

71% of marketers will

implement a big data solution

within the next 2 years1

<10%

Less than 10% of

marketers use their data in a

systematic way1

Just 18% of marketers have a single view of the

customer…but it is considered a top priority for future

investment1

18%

1. Teradata Corporation: “2013 Teradata Data-Driven Marketing Survey, Global"

What to do with it?What do people expect you to do with it?

How to find relevance in the Data-Lake?

ZOEKEN NAAR GEGEVENS1

You don’t have to go look for yourself

Tools can help you find insights

Flow

Hierarchy

Chord

Affinity

Marketing must become more relevant

One to One

Mass

ProcessAutomation

Need

Need for Data

Marketers have deadlines

The traditional way to plan

Helaas!

Communication has become more complex

CHA

NN

ELS

MESSAGES

SOCIAL

WEBSITE

EMAIL

POINT OF SALE

SEARCH

CALL CENTER

Ups

ell

Exte

nd

Cros

s-se

ll

Serv

ice

Info

rmati

on

Loya

lty

Lang

uage

Styl

e

Pref

eren

ce

…

DIV

ISIO

NS

/ PR

OD

UCT

S

So an intelligent framework is needed

WWW

Real-Time Lead Injection

Capture and Segment Facebook

Data

EmailCreation and

Send

Intelligent Segments

Advanced Analytics

Segmentation Anywhere

And “controlling” rather than “activating”

Marketing must become more automated

One to One

Mass

ProcessAutomation

Need

Need for Data

if you KNEW?

What would you DO

23 04/10/2023 Teradata Confidential

DATA DRIVEN MARKETING SOLUTIONS

conversion path

customerbehavior

affinity

purchase

response

website

mobile

social

attribution

spend

process

segmentation

decision offer

governance

preference

compliance

delivery

DOMORE

KNOWMORE

Drive customer interactions through insights, increase agility and efficiency, achieve greater revenue, architect greater experiences, and prove value

to your customers – on-premise or in the cloud.

Get SmartGet Strategic

Tear DownThe Silos

UntangleThe Data HairballlMake Metrics Your

Mantra

ProcessIs the New Black

Five Steps to Data Driven Marketing

Marketing Improvements

50%

350%

5x

15x

SEGMENTING OFFERS

REAL-TIME OFFERS

Increase open rates1

Increase conversion rates1

increase success rate2

up to as high as3

Improved ROI from companies with an IMM platform4

Realized a 50% time savings on material re-approvals5

Completed projects 28% faster due to automating review process,

less rework and remote access5

50% 28%50%

1. Jupiter Research2. Gartner: “Top 10 Marketing Processes for 2012” March 2012.3. Gartner: “Five Benefits For Multichannel Inbound/Outbound Fusion" By Adam Sarner, May 8, 2013.4. Gartner: “Focus on Integrated Marketing Management” October, 2010.5. Teradata customers

26

27

Offers banking in supermarkets

220 branchesIn Norway

1.4 million users of online banking

13000 employees

Market Cap 130 billion NOK

The leading Norwegian bank

2.2 million customersof population 5 million

FACTS ABOUT DNB

April 1, Naarden