Data driven marketing: Retail or Metail?
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Transcript of Data driven marketing: Retail or Metail?
DREAM OR REALITY?RETAILM
ENHANCES
CUSTOMER JOURNEY ?
RETAILER ROI ?
DATAHOW
Advantages in your favourite stores!Get the app or
Qualitati
ve
Data
Input
Today, a
special gift
for new
customers
Link with
CRM to
identify new
customers
Find this
dress at the
back of this
store !
Alison, you’ll
find
your dress in
the
back of our
store !
• Profiling average
segment behavior
• Reference data
That’ is a nice
dress..maybe it
goes with my
new red shoes?
Still thinking about
it: the colour, my
budget…
Just let’s go home
!
Mmm…still not
sure. What do
others think
about it?
• increase model
performance
• connecting the dots
• link app/website
• personalisation website
Like on
Get 5 % discount to spend in our webshop
or store!
Answer 3
questions
during your next visit in our webshop or store!
Voucher -5%
• Add data to your
CRM database
• link profile | mail |
facebook ID
Get
accessorized !
• Offer products based
on behavior profile
• Contest based on
lifestyle profile
S P R I N G - S U M M E R 2 0 1 4 C O L L E C T I O N
Working in the
backgroundSeamless integration of all devices &
communication channels
connecting the dots (with CRM)
single customer view creation
real time
Business intelligence | modeling for
hyperpersonalisation
reference date