Data-driven management CITE 2014
-
Upload
katherine-kucherenko -
Category
Business
-
view
364 -
download
1
description
Transcript of Data-driven management CITE 2014
Organisatie:
“Data Driven management”
Drs. Katherine Kucherenko
Technology drives prosperity
Adapt or die.
Marketing
- Pricing- Locations of storen and branches- Promotion targeting- Website customization- Advertising placement in digital
media
Source: “Keeping up with the Quants”, T.H. Davenport
R&D
- Which product features are most desired by customers
- How effective a particular product is- Which product design is most
appealing
Source: “Keeping up with the Quants”, T.H. Davenport
Supply chain
- How much inventory to keep- Where to place distribution centers
and warehouses- Routing of products or vehicles- Truck loading- Predictive maintanance
Source: “Keeping up with the Quants”, T.H. Davenport
Finance
- Drives of financial performance- Performance scorecards- Forecasts of various types
Source: “Keeping up with the Quants”, T.H. Davenport
Human resources
- Which employees to hire- Which employees are likely to leave- How much to compensate
employees- What education would benefit an
employee most
Source: “Keeping up with the Quants”, T.H. Davenport
Do’s
1. Become data-driven
Data-driven companies are better performers!
- 6% more productive
- 5% more profitable
2. Build and model Accountability
“It’s not only what we DO, but also what we DO NOT do for which we are accountable” John Baptiste Moliére
3. Invest in a strategic data management plan
Dont’s
1. Wait for a miracle to happen
2. Trust HIPPO’s
2. Make concessions on privacy
“Imagination is more important that knowledge”
Albert Einstein
Building Sustainable BusinessProf.dr. Henry Robben
Prof.dr. Henry Robben
Building Sustainable Business
Thank You!
Drs. Katherine Kucherenkowww.digital-power.com@katherinekucher