Data Day - Escuchando la red
-
Upload
software-guru -
Category
Data & Analytics
-
view
167 -
download
0
Transcript of Data Day - Escuchando la red
Escuchando la red: Cómo el Big Data está ayudando a las empresas de Telecomunicaciones
Xavier Prud’HommeLuis de la Torre Álvarez
4© 2015 Pivotal Software, Inc. All rights reserved.
People Are LivingThrough Applications
Businesses Can DominateMarkets with Applications
• - Do Banking
• - Buy a House
- Share Kids Pics
• - Read Editorials
- - Order Dinner
- - Meet Your Wife
- - Diagnose Illnesses
- - Talk to Mom
5© 2015 Pivotal Software, Inc. All rights reserved.
How Pivotal Accelerates Value Creation
70% of data generated by
customers
80% of data being stored
3% being prepared for
analysis
0.5% being analyzed
<0.5% being operationalized
First Movers
Smart Enterprises
~20X $2.9B
~30X$41B
~7X $290B~20X $120B
Average Enterprises
SOLVE THE BIG DATA UTILITY GAP
6© 2015 Pivotal Software, Inc. All rights reserved.pivotal.io
© 2015 Pivotal Software, Inc. All rights reservedDevelopment & Enablement with Pivotal Labs
Your industry is already being disrupted
Why Become Agile?
7© 2015 Pivotal Software, Inc. All rights reserved.
TRANSFORMATION
ModernProduct
Development Help customers
learn by doing it for and with them
Big DataModern, open,
highly parallelizedplatform
Cloud Native PlatformModern, open, highly automatedcloud platform
Pivotal’s answer to the new disrupting business models
8© 2015 Pivotal Software, Inc. All rights reserved.
BIG DATA IMPACT IN THE TELECOMMUNICATION INDUSTRY
9© 2015 Pivotal Software, Inc. All rights reserved.
Current status of the Telecom Industry
VS HIGHER capabilitiesLOWER cost
Respond FASTER to consumer trends in usage
Many initiatives focus on delivery content faster, cheaper and better to any device.
HETNET roll-out with focused approach to content delivery.
10© 2015 Pivotal Software, Inc. All rights reserved.
EnforcementandReportingPoints
SGSN GGSN DPI
Client
ContentDeliveryNetwork(CDN)EnforcementandReportingPoints
SubscriberProfileRepository
(SPR)
PCRF
CaptivePortal
OSS ProvisioningSystem
SGW TDF PGW
Client
VO
OCSIMS
P-CSCF
3rd partyAM/SDP
ePDG
Gy
SOAPRx
Gx
Gxx
Sh
Sd
WLAN
NodeB
eNode B
MGCF
I/S-CSCFAS
SBC
HSS
MRFC
Gx
RNC
Sy
Gy
MRF MGW
Client
Many steps, lots of complexity
NO BUILT-IN VISIBILITY
Service Delivery
Access andCore Networks
Charging Control
11© 2015 Pivotal Software, Inc. All rights reserved.
Where is the subscriber in all of this?
Location Terminal or Device info
Voice and Data Plan Usage
Charging and Billing
DATA SILOS – REPOSITORIES (Support Systems)
Enjoying sightseeing
Just got this new phoneWow! This new app is amazing!
WHAT?! How did I spend all this money?!
12© 2015 Pivotal Software, Inc. All rights reserved.
Co-existence of network-centric and user-centric Data Architectures.
USER CENTRIC NETWORK CENTRIC
Track performance
Monitor reliability and service-wide quality
Preserve a cost-effective operation
Focus on end-user experience
Track changes in usage behavior
Designed for dialogue
13© 2015 Pivotal Software, Inc. All rights reserved.
Building a user-centric Data Architecture(Planning ahead of needs)
Virtualization Layer
Flexible Data
Ingestion Data replication Layer
Optimization of Query Plans for Structured or Unstructured Data
Complete toolset for Data Analysis
(MADLib, SQL-on-Hadoop)
Visualization Layer
14© 2015 Pivotal Software, Inc. All rights reserved.
Feeding a user-centric Data Architecture(Think BIG, Start SMALL)
Flexible Data
Ingestion
Signaling Monitoring
External WebServices
Deep Packet Inspection
Charging Control
Operational Records
Billing Records
15© 2015 Pivotal Software, Inc. All rights reserved.
Storing and using our data feed(Creating a cost-effective toolset)
Flexible Data
Ingestion
Pivotal HDData Node
1
HDFS
Pivotal HDData Node
#
Pivotal HDData Node
3
Pivotal HDData Node
4
Pivotal HD – NameNode
Pivotal HD – Standby NameNode
Pivotal HDData Node
N
Query plan optimization
Dynamic pipelining
Multi-Parallel processing
Data Management with Partitioned tables
Polymorphic storage
Block replication
Pivotal HDB (SQL-on-Hadoop)
16© 2015 Pivotal Software, Inc. All rights reserved.
Results(Your goal)
Visualization Layer
EnterpriseCustomer
Customized tracking on usage on corporate devices.
Predictive actions for recurrent congestion or service failure.
Pro-active communications for service offerings.
To create a Cost-effective relationship managementTo build a Beyond-standard communication framework.
17© 2015 Pivotal Software, Inc. All rights reserved.
Results(Your goal)
Visualization Layer
IndividualCustomer
Individual usage tracking on all devices
Predictive insights into top data-mongering applications and security-risk alerts.
Pro-active suggestions for service offerings based on voice/data plan quota exhaustion, etc.
To surpass your customer´s expectation for account management.To build a brand-new dialogue framework.
18© 2015 Pivotal Software, Inc. All rights reserved.
Results(Your goal)
Visualization Layer
InternalCustomer
Tracking of sales campaigns on specific regions
Predictive insights into top data-mongering applications.
Pro-active alerts for device behavior and access network performance.
To react quickly.To generate relevant insights for Marketing, Sales and Product Development teams.