Data convergence & personalization in retail

Unified Commerce is the breakdown of barriers and silos – a single approach to your sales, marketing and customer experience, wherever the customer happens to be.

Unified commerce platforms simplify and automate the convergence & use of previously siloed data:

Collect data from diverse sources Ingest

Correct any problems with the data Cleanse

Organize and structure the data Normalize

Analyze the data

Analyze

Data from in-store Point of Sale, mobile payments and e-commerce checkouts.

Transaction Analytics

Data on in-app activity, redemptions, tray and basket value, loyalty status, device interactions and more.

Digital Campaign ROI Analytics

Data on expected lifetime value, loyalty, buying behaviors, connectedness, location, media preferences and more for ongoing segmentation.

Segmentation Analytics

Get actionable information from the data

Insight

Use the data to guide valuable behaviors

Influence

Along with optimizing converged data now, it’s important to preserve context that may be needed in the future.

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