Data collection methodology
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Transcript of Data collection methodology
![Page 1: Data collection methodology](https://reader033.fdocuments.net/reader033/viewer/2022052700/55a14c991a28ab53398b459b/html5/thumbnails/1.jpg)
RESEARCH METHODOLOGY
Data Collection Methodology
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COLLECTION OF PRIMARY DATA
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COLLECTION OF PRIMARY DATA
Observation method
Interview method
Through questionnaires
Through schedules
Some more methods
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OBSERVATION METHOD
Structured and Unstructured observation
Participant, Non-participant and Disguised
observation
Controlled and Uncontrolled observation
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INTERVIEW METHOD
Personal interview
Direct personal investigation
Indirect oral investigation
Strengths and Weaknesses
Telephonic interview
Strengths and Weaknesses
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THROUGH QUESTIONNAIRES
Merits and Demerits
General form
Question sequence
Question formulation and wording
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THROUGH SCHEDULES
QUESTIONNAIRES SCHEDULES
Without assistance
Cheap
High non-response
Identity of respondent not
known
Slow method
Can be used only by
literate respondents
Wider sample possible
With assistance
Expensive
Low non-response
Identity of respondent is
known
Fast method
Can also be used by
illiterate respondents
Narrows the sample
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SOME OTHER METHODS
Warranty cards
Distributor or store audits
Pantry audits
Consumer panels
Depth interviews
Content analysis
Projective techniques
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PROJECTIVE TECHNIQUES
Word association tests
Sentence completion tests
Story completion tests
Verbal projection tests
Play techniques
Quizzes, tests and examinations
Sociometry
Pictorial techniques
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PICTORIAL TECHNIQUES
Thematic Apperception Test (TAT)
Picture 1
Picture 2
Picture 3
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PICTORIAL TECHNIQUES
Rosenzweig test
Will you be
my
valentine?
Let him enjoy his
icecream and then
I’ll enjoy them both
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PICTORIAL TECHNIQUES
Rorschach test
Ink blot 1
Ink blot 2
Ink blot 3
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PICTORIAL TECHNIQUES
Holtzman Inkblot Test (HIT)
Tomkins-Horn picture arrangement test
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PICTORIAL TECHNIQUES
Thematic Apperception Test (TAT)
Rosenzweig test
Rorschach test
Holtzman Inkblot Test (HIT)
Tomkins-Horn picture arrangement test
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COLLECTION OF PRIMARY DATA
Observation method
Interview method
Through questionnaires
Through schedules
Some more methods
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COLLECTION OF SECONDARY DATA
Reliability of data
Suitability of data
Adequacy of data
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SELECTION OF APPROPRIATE METHOD FOR
DATA COLLECTION
Nature, scope and object of enquiry
Availability of funds
Time factor
Precision required
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CASE STUDY METHOD
Meaning
Characteristics
Evolution and scope
Assumptions
Major phases involved
Advantages
Limitations
Conclusion