Data Centric Development: Supercharge your web & mobile application development
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Transcript of Data Centric Development: Supercharge your web & mobile application development
DATA CENTRIC DEVELOPMENT
NAVIGATE
CONTENTS
Executive Summary
Time is Money
003
005
Analytics
Data Centric Development
007
009
Five Questions to Ask a Development Agency 012
How Can We Help 014
page:
001
5 KEY DATA QUESTIONS TO
ASK AGENCIES TO SUPERCHARGE
YOUR WEB & MOBILE APPLICATION DEVELOPMENT
page:
002
page:
003
EXECUTIVESUMMARY
Data Centric Development is a new methodology for developing
websites and mobile applications, dramatically improving
business performance, whilst saving clients time and up to 25%
of costs compared to traditional methodologies.
It is characterised by two main benefits; using data at the start of
the development process to better understand user interaction is
significantly more efficient than conventional UX research,
allowing coding and testing to begin much earlier. Secondly,
building analytics into the web or mobile platform empowers
staff to constantly improve operational excellence based on solid
data evidence over guesswork.
page:
004
DATA CENTRIC DEVELOPMENT SAVES
TIME AND MONEY WHILST ALLOWING DRAMATIC
IMPROVEMENTS TO BUSINESS PERFORMANCE
page:
005
TIME ISMONEY
It is now widely accepted that UX research needs to be incorporated into
any web or mobile build; however, conventional UX can add substantial
time and expense to the project.
“To a stakeholder, time is money,” Bo Amidor notes in his article on UX
research. “Therefore, when user experience research must be conducted,
slowing the process to launch or the process already existing, they see
this as an added expense.”
With Data Centric Development, existing data is utilised at the beginning
of the UX phase, providing deeper insight than user research alone and
shortening the length of this phase. The result is that the overall project
time is reduced, making it more efficient and therefore less costly.
UTILISING EXISTING DATA AT THE START OF THE UX PHASE PROVIDES GREATER INSIGHT
THAN TRADITIONAL RESEARCH ALONE AND IMPROVES OVERALL
PROJECT EFFICIENCY
page:
006
page:
007
ANALYTICS
page:
008
ON THE RARE OCCASIONS INSIGHT IS SURFACED FROM
THIRD PARTY TOOLS, THEY ARE DIFFICULT TO TRANSLATE INTO
PERFORMANCE DRIVING ACTION
Typically, analytics are an afterthought in the development
process. Third party tools, usually retrofitted after development,
are used largely to monitor site traffic, which harnesses only a
fraction of a product’s data capability.
The main issue is that of usability. Third-party tools are generally
excellent at capturing data but their standardised reporting
functionality makes it difficult for most users to extract
meaningful and relevant insight from their data. This means that
important, business-critical changes aren’t implemented with the
kind of immediacy that drives continuous performance, instead
being held back for the typical three-year build cycle. It is almost
impossible for these kinds of off-the-peg tools to enable users to
adapt to the complex issues, rapidly changing circumstances
and business strategies.
page:
009
DATA CENTRIC DEVELOPMENT
page:
010
DATA CENTRIC DESIGN SHORTENS DEVELOPMENT
TIME AND ENABLES AND ENCOURAGES
CONSISTENT IMPROVEMENT
page:
011
The data revolution has begun. It’s predicted that data
production will be 44 times greater in 2020 than it was in 2009.
The companies that adapt quickest to the opportunities data
offers will thrive and outperform their competitors.
The first step on a company’s data journey is to rethink
traditional ways of working. In the new world of lean enterprise
development, innovative and disruptive companies are
constantly improving the user experience across their digital
channels, following up on an initial build with small, data-driven
iterations. That’s where Data Centric Development (DCD)
comes in.
This new methodology accelerates the UX process. Rather than
relying solely on user research, journey mapping, wireframing
and prototyping, DCD also utilises data captured from existing
sites, tools and research to test and prove hypotheses about a
new platform’s requirements. This is more accurate than
conventional research techniques alone and saves time and
money, enabling coding and testing to begin sooner in the
development cycle.
Secondly, Data Centric Development uses client KPIs to define
what analytics are required and incorporates them into the site
or mobile application seamlessly. Bespoke dashboards surface
the business-relevant insight the decision makers need quicker, in
an engaging way and enabling better decision-making based on
genuine insight. This in turn informs constant iterations to
improve overall performance.
page:
012
FIVE QUESTIONS TO ASK A DEVELOPMENT AGENCY
page:
013
How will you leverage my existing data to improve
and shorten the development cycle?ONE
How will you use my existing data to build a better
product?TWO
How will the new platform help me to capture data and
use this to drive continuous improvement?THREE
How will you enable me to carry out testing within the
platform using my data to improve the product?FOUR
What pre-built modules and tools do you deploy that
will help shorten the development cycle?FIVE
This enhanced way of working means you should be asking
more of your agencies. Here’s our recommendation on the top
five additional questions to ask any prospective supplier:
page:
014
HOW WECAN HELP
Bright North is unique. We’re the only business of our kind to be made up
of data scientists, engineers, designers and user experience consultants,
we can help you harness the power of Data Centric Development to
improve your performance and lower your costs.
Sites and mobile apps that are designed using Data Centric Development
are quicker to market and more responsive than those created using
conventional techniques. We can build a platform tailored to your specific
requirements and we’ll save you money whilst we’re at it.
Utilising a bank of assets, including our pattern library and Polar dash-
board platform, we can dramatically reduce development time on any site
or mobile build. Additionally, building bespoke analytics into the process
provides greater insight and return in the long-run. That’s why like for like
we typically cost 25% less than other suppliers and build solutions with
significantly longer lifetimes that have delivered increases in revenue of
over 100%.
To find out how we can help you thrive in the new data-driven world,
contact us now on:
020 3598 2217
or visit our website:
www.brightnorth.co.uk
DRIVING THE DATA REVOLUTION
The data revolution has begun. It 's transforming the way
companies do business. Don't get left behind.
ADVANCED ANALYTICS DATA CENTRIC WEB AND MOBILE DEVELOPMENT DATA VISUALISATION