Data Centre Centric Managed Services

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidentialdloi 1

Data Centre Centric Managed Services

Thailand

Derrick LoiManaged Service, ASIAVersion 1.4Date: 26 June 2009


Objectives …Value Of Joint MS GTM With Cisco

Managed Service Lifecycle

Market Trends And Addressable Revenue

Overview Of DC Based MS Portfolio / Solution Updates

Introduction to Unified Computing System / Unified Service Delivery

Optional: Introduction to Service Heat-map ExerciseAssess Revenue Potential Vs Execution Readiness

Where Cisco can assist in Time / Capability to Market

Discuss And Agree On Next Steps

Presenter

Presentation Notes

Workshop typically takes one full day The intent is to identify, from the customer’s perspective, the means by which the SCE solution can support the service foundation defined by our customer Note that we only support the service foundation – without the customer having a solid understanding of its business model, its target and existing customers, and its desired brand image, it is difficult, if not impossible, to condition the network, let alone create the services that will deliver increased revenue, reduced churn, and improved competitive positioning.


Agenda for DC based MS WorkshopStart Finish Facilitator Agenda

09.00am 09.15am CiscoReview of Agenda and Align Expectations, DeliverablesWhy partner with Cisco in joint MS GTM

09.15am 10.00am Service Provider

Market trends in DC based MS and TAM (Interactive)Programs and Support for Joint Service Creation and AccelerationMarket trends and addressable revenue

10.00am 10.15amCisco led / Service Provider

Overview of DC based MS portfolio (Interactive)Introduction of DC based MS solution, GTM and service package

10.15am 10.30am Break

10.30am 11.45amCisco led / Service Provider

Detailed Discussion of Selected DC based MS (Interactive)Relevant Solution UpdateCase studiesDiscuss MS delivery capability, NOC and time to market options

11.45am 12.00pmCisco led / Service Provider

Introduction to Service heat-map exerciseAssess revenue potential vs execution readinessJointly determine draft MS strategy and roadmap

12.00pm 12.15pmCisco led / Service Provider Q&A / Closing


The Session Rules …

This is not a lecture – it is a discussion

This discussion is heavily based on your service strategies, objectives, success criteria and market best practices

all discussions should be in this context

It’s OK to disagree and challenge – best to do this BEFORE you launch the services

Presenter

Presentation Notes

This is a workshop. It relies on interactive dialog between the SRBU representative and the customer. Without this, it is all but impossible to proceed. Much of the discussion will be based on ensuring that the service foundation has been well-defined, so that any reactions to service changes can be anticipated and optimized.


Objective of SP – Cisco Joint GTM Plan

To help Service Provider become the preferred IDC Service Provider for the Thai market, leveraging

Cisco technologies, services and partners.

Complete Cisco Service Lifecycle Approach

Strategic Concept Design and Plan

DevelopLaunch, Market, and Sell

LifecycleTest and Trial

Build the Service

Envision the Service

Market and Sell the Service


A Slowdown Or Recession Will Affect Individual Industries DifferentlyBaseline Shallow Deep

Forrester industry groups scenario recession recessionPrimary production Good Good NeutralConsumer products Neutral Neutral BadChemicals & petroleum Good Good NeutralHigh-tech products Good Neutral BadIndustrial products Neutral Neutral BadRetail Neutral Bad BadWholesale trade Neutral Bad BadTransportation & logistics Neutral Bad BadProfessional services Good Neutral NeutralConstruction & engineering Bad Bad BadMedia, entertainment, & leisure Neutral Bad BadUtilities Good Good NeutralTelecommunications Good Neutral NeutralFinancial services Bad Bad NeutralInsurance Good Good NeutralPublic services Good Good GoodGovernment Neutral Bad Neutral

Frost & Sullivan 2008


SIP / IP VPNSIP / IP VPN

SIP / IP VPNSIP / IP VPN

SIP

/ IP

VPN

SIP

/ IP

VPN SIP / IP VPN

SIP / IP VPN

Broadband Transport (ME / DSL)

Broadband Transport (ME / DSL)

SMBMulti Service

Bundles

SMBMulti Service

Bundles

AccessDevice Mgmt

AccessDevice Mgmt

Vertical Specific Services

Vertical Specific Services

Digital SignageDigital

SignageFMCFMC

AAVPNAAVPNIaaSIaaSIP

Surveillance IP

Surveillance

URL / SPAM Filtering

URL / SPAM Filtering

SSL VPNSSL VPN MPLS VPNMPLS VPN IP Sec VPNIP Sec VPN

WLANWLAN

ManagedTelePresence

ManagedTelePresence

B2BTelepresence

B2BTelepresencePresencePresence

IP PBXIP PBXSIP Trunking

SIP Trunking

Integrated Access

Integrated Access

SaaSSaaSLoad Balancing

Load BalancingVirtualizationVirtualization

Back-up & Disaster

Recovery

Back-up & Disaster

Recovery

Managed Collocation Managed

Collocation

WAN Optimization

WAN Optimization

Web Hosting Web

Hosting Web CollabWeb CollabHosted IPTHosted IPTIP CentrexIP Centrex

ManagedFirewall

ManagedFirewall

DDOSDDOSCSA / NACCSA / NACIPS/IDSIPS/IDS

LANLAN

CommunicationServices

SecurityServices

OtherServices

Data CenterServices

Managed Services Landscape Emerging Services

StorageStorage


Service Provider’s Dilemma

New Business Pressures

Collaborative Services

User Expectations

Visual Networking

Economy

Regulation

Operational Limitations

Power and Cooling

Provisioning

Asset Utilization

Security Threats

Bus. Continuity

Satisfying increasing demand while decreasing cost


Data Center and Network EvolutionIT

Rel

evan

ce a

nd C

ontro

lIT

Rel

evan

ce a

nd C

ontro

l

Application Architecture EvolutionApplication Architecture Evolution

Data Center 1.0Data Center 1.0

Mainframe

CENTRALIZED

Data Center 2.0Data Center 2.0Client-Server and Distributed

Computing

DECENTRALIZED VIRTUALIZED

Data Center 3.0Data Center 3.0Service Oriented and Web

2.0 Based

Presenter

Presentation Notes

Now let’s take a step back and look at how this evolution has transpired. As Application architectures transitioned from Mainframe to Client Server to SOA to Web2.0 for a period IT lost relevance to the business. LOBs created Shadow IT to compensate for the perceived lack of IT Business Alignment. As DCs re-centralize this is really all about IT re-establishing its business relevance and regaining control over the assets it had, largely under the guise of OPEX reduction. At each application architectural shift- we have also seen the network become increasingly more relevant to the business- from IP routing to Ethernet to Firewall to SLB (ACE) to the forthcoming innovations in virtualization that are a result of the move to SOA and Web2.0 architectures


Inter Cloud

Cisco Data Center 3.0 Strategy

UtilityVirtualizationConsolidation MarketAutomation

Network and Data Center Consolidation

Data Center Virtualization and Unified Fabric Architecture

Unified Computing

SP Cloud Services

Location Freedom

Hardware Freedom

Provisioning Freedom

Business Process Freedom


Customer wants to control operations

Customer Operating System

CustomerInfrastructure

Space, Power, B/W

Colocation

Customer Owned & Customer Managed

Network

Customer wants to

outsource their IT environment

SP Owned & SP Managed

(Dedicated Nodes)

Consulting

Managed Services

Space, Power, B/W

Customer Operating SystemCustomer or SP

Infrastructure

Managed Services

Customer wants to control OS & apps but not hardware

Customer Operating System

Space, Power, B/W

Service Provider Infrastructure

Customer Owned,Customer or SP Managed

Managed Hosting

SP Owned & SP Managed

(Cloud Computing)

Consulting

Managed Services

Service Provider Utility

Infrastructure

Cloud Services

Customer wants maximum performance,

scale & value

Service Provider Data Center - Evolution

Basic Colocation

Improved Performance, Value, & Scale for Customers

$50/sq ft/mo.

•

Customer owns infrastructure

Base Connectivity•

Tier 1 network•

Space, power

“Pay as you grow”

•

Pro. services

•

Utility hosting−

dynamic capacity

−

servers−

storage−

operations

•

Managed IP svcs−

IP-VPN−

WAAS−

Internet

•

Space, power

Utility Platform

•

Pro. services•

Managed hosting−

servers−

storage−

operations•

Managed IP−

IP-VPN−

Internet•

Space, power

Own infrastructure for client

$1000/sq ft/mo.

$2000/sq ft/mo.

Traditional Managed

New Utility Model

Hosted applications and utility application computing-non critical apps to critical

•

Pro. services

•

Utility hosting−

dynamic capacity

−

servers−

storage−

operations

•

Managed IP−

IP-VPN−

Internet

•

Space, power

Web 2.0/SAAS

$3000/sq ft/mo.

New Service Model

Move Customers - Up the Value Chain


Unified Service Delivery

Unified Service Delivery Best of Breed and End to End Solution


DC Managed Services Adoption

Co-loc, hosting, connectivity, DNSInternet, backbone, VPN, optical, Optimization

Mgd DC securityVirtualized Firewall, IPS, Hosted IPSec VPN, SSLVPN, Mgd DDOS

Protection, Anti-X, Secure Messaging

Application Performance ManagementApplication visibility, reporting, acceleration, Application aware

VPN, SSL offloading

Storage services and BCRSFCIP, FC over optical, FCoE

Typical adoption timeline

SaaS, IaaS, Utility ComputingWebex, UCaaS, hosted collaboration tools, hosted CRM/ERP

Phase 0

Phase 1

Phase 2

Phase 3/4


ASEAN Hosting Revenue Forecast Thailand growing at 14% CAGR

Source: IDC Mar 2009


Thailand DC Services Forecast by Engagement



Important Factors In Vendor Selection For Hosting



Current vs Future Hosting Partner



DC Centric Managed Services

Managed WAN Optimization


Managed Services Evolution Foundation for Building Enhanced SMB Service Portfolio

Rev

enue

Pot

entia

l

Value to the Customer

Need Increased Application Awareness

Application-aware services

Managed WANManaged Router

ConnectivityRouter management

Basic SLA

Managed Applications

Virtual infrastructure mgmt.App hosting – dedicated

App hosting – sharedOn-demand / SaaS

Managed VPNManaged Security

MPLS VPN ServiceSecure remote access

Firewall and DDoS protection

IP SLA

Managed UCManaged Application -

Aware VPNVisibility, control and optimization

Secure messaging and collaborationContent and Web Filtering

Transaction Based SLA


Application Performance Management (APM)Application Performance ManagementVisibility, Control and Optimization (VCO) Services

Understand usage of existing network resources

Visibility into new applications

Measure application performance & understand their network requirements

Application Visibility & Reporting

Real-time performance monitoring and reporting

Prioritize critical applicationsControl non-business related

applicationsProvide an extension to

security infrastructureGuarantee application

performance

Application & Bandwidth Control

Dynamic performance monitoring and adaptive control

Improved application performance

Reduced branch TCO

Simplified management & support

Centralized compliance

Application Acceleration & Optimization

Symmetric acceleration and WAN optimization

Service Migration over Time

VisibilityVisibility, Control &

Optimization

Visibility & Optimization

Visibility & Control

Optimization


Service Provider Deployment Models


MSP Portal for Application Fluent Managed Services

Cisco CTDP Reporting Partners

NetQoS, Fluke, InfoVista

Single RouterSingle Homed

Single RouterDual Homed

Dual RouterDual Homed

Dual RouterDual Homed

Dual Provider

Branch

WAE

Alternate MPLS VPN Provider or Internet

MPLS Network

Data Center

Managed or Hosted Cisco ASR, ISR, WAAS, NAM

WAE

Customer Portal

Mediation

SP Portal

Provisioning

NBAR Netflow WAAS CM APIWCCPv2Open Instrumentation and APIs

Presenter

Presentation Notes

APM systems architecture ~ for application-aware managed services At branch level (premise or remote hosted/fully managed) ~ Cisco products – ISRs, ASRs, WAAS At data center level (remote hosted/fully managed) ~ Cisco managed products – ISRs, ASRs, WAAS, NAM Application-aware services occur across the network spectrum i.e. customer premise, MPLS network core, and data center management; enabled via north-bound open instrumentation and APIs with CTDPs e.g. Arcarna, NetQoS, Fluke Networks & InfoVista. For SMBs management is transparent


Flexible, Optimized Branch IT

Cisco WAAS

Virtualized App Delivery for Branch Office Cisco WAAS 4.1 with Virtual Blade Technology

Data Center

Cisco WAAS Virtual Blade Technology Validated using Microsoft Server Virtualization Validation

Program (SVVP) for Windows 2008 and 2003 –Industry’s first product to be validated!

Centralize what you can with WAAS

Locally host services (e.g. Windows Server) on same WAAS device

Servers

Router

Cisco WAAS

Users

Storage Backup

Business and Communication Apps

WAN

Local StorageBackup


BRANCH OFFICE

WAN

DATA CENTERBRANCH OFFICE

Live Video Streaming with WAAS

BRANCH OFFICE

Click on published URL to get live

stream2

Uncompressed Video1

Microsoft Windows Media Server (WMS)

Encoder

Web PortalList of scheduled live streaming events

WAAS

WAAS

WAAS

3 Opens Windows Media Player

WAAS 4.1 Enables Wide-Scale Delivery of Live Video to the Branch

Only 1 stream per siteEliminates Complex

Configuration (e.g. Multicast WAN)

Server Offload reduces video servers by up to 10x

WAAS

Presenter

Presentation Notes

Cisco WAAS v4.1 enables wide-scale delivery of high-quality live video to branch by Automated edge stream splitting that ensures that only one video stream is downloaded over the WAN irrespective of the number of users in the branch office watching that stream. Eliminating the need for WAN upgrades to delivery live streaming video to the branch. Automating complex configuration that is required in traditional video delivery systems. Offering server offload capability that often provides a 10x reduction in the number of data-center video servers. ============ Details: WAAS Offers special protocol-level optimizations for Windows Media Technologies (WMT) over RTSP, per specification licensed from Microsoft.. This special optimization is offered in addition to the generic layer-4 optimization (TFO/DRE) currently offered for other video formats and protocols, including video on demand applications. This covers video over HTTP, Flash, QuickTime, RealVideo and any other video protocol over TCP. The video optimizations provided leverage automatic stream classification at layer-7 and do not require any management or coordination prior or during the video event. This allows reduced management overhead, simplifies the production of live video events and enables each IT group in the organization to concentrate on the task at hand. When the live even starts, as soon as the first client connects through WAAS, the video optimizer will automatically identify the live event, communicate the user authentication, authorization and control commands to the video server at the datacenter and if allowed to, will deliver the video stream to the client. Any additional client from that site that is accessing the same live stream will be served locally without incurring additional streams on the wire. The user credentials and access control will always be delegated all the way to the video server, which is the authoritative entity. Each new client request (over LAN) will reuse existing incoming stream (over WAN) for the same stream URL Creates a “splitting” effect For incoming accelerated stream (over WAN), compression is disabled Reduces resource overhead Client requests over RTSP/UDP automatically rolled over to RTSP/TCP RTSP/TCP used for streaming over WAN


Cisco WAAS Market and Product Leadership

Source: Infonetics Research, Inc

#1 WAN Optimization Vendor Worldwide

Growing 2x faster that leading competitors

Install base exceeds 30,000 units

Fortune 1000 organizations are much more likely to be using or considering WAN optimization technologies. Among this group, Cisco is cited almost twice as often as Riverbed for being the vendor under consideration.

0%

10%

20%

30%

1Q07 2Q07 3Q07 4Q07 1Q08 2Q08

Calendar Quarter

Cisco

Blue Coat

Riverbed

Packeteer

Juniper


Industry Awards and Accolades

“Network integration and compatibility was one of WAAS' biggest edges over the competition. Eighty-three percent of our respondents gave it good or excellent marks….”

Cisco's offering also scored well in the management and visibility category: 86% gave it high scores…”

“WAAS' edge in key integration factors and ease-of-use make it the compelling choice…” - Michael Morisy, TechTarget

“WAAS performed well, and Cisco has packed a ton of features into its offering for a relatively low price, earning it our Best Value designation.

Like the other products in this review, WAAS easily dropped into our network and was running in short order, with little configuration”

- Mike Fratto, Network Computing

“Cisco WAE 674 with WAAS v4.1 and Windows Server 2008 brings together the benefits of WAN optimization … and maintains the localized requirement of critical windows services like Active Directory, DNS, and DHCP.”- Mike Fratto, Mike Brandenburg, Current Analysis


Reason #1 – Application Vendor Validated

“We can quickly deploy Windows Services to remote offices and -- more importantly -- better service our remote users."— Dwight Wheeler, Architect, Monsanto

Best practices developed and validated with Microsoft, Oracle, SAP and other leading ISVs (www.cisco.com/go/optimizemyapp)

Vendor-specific protocols licensed, no reverse engineering

Optimized branch architecture jointly developed with Microsoft

Escalation Support Agreements with Application vendors

“On average we experienced 300 percent in download improvement for Oracle 10g and our customized web-based commodity trading applications.”— Thomas Mendez, Supervisor of Network Operations, Enbridge

“Cisco WAAS has accelerated our SAP response time for up to 75% across WAN, and given us the best compatibility and lowest TCO.”— Jim Ward, CIO, Pacer International

http://www.cisco.com/go/optimizemyapp

http://www.pacer-international.com/index.html


Reason #2 – Network Integrated

“Cisco WAAS accelerated the Microsoft Dynamics CRM better than our current solution, while offering better performance and interoperability with VoIP.”— Dave Kizer, Director of IT, Nanometrics

Network Transparency preserves network services to ease operations

Auto-discovery that works across the full range of enterprise topologies

Only solution that can provide full firewall security with WAN optimization

Better with Voice on WAN due to integration with Router QoS

"The latest version of Cisco’s WAAS product line includes security features of special interest to us, including disk encryption and support for stateful firewall protection." — Barth Bailey, VP, Fulton Financial

“The tunnel-less Cisco WAAS design makes it very easy for me to network-based services so I can remain focused on projects that contribute to the company’s success.” — Abraham Madha, CIO, EnGlobal


Reason #3 – Lowest TCO

“We were able to increase the network performance without having to actually increase the network bandwidth.”“Network Module lowers total cost of ownership (TCO), because it is covered under Cisco maintenance service for the router, and it saves space and power”— David Gula, Sabre Holdings

Lower capex and opex with WAAS Module in Branch Router

Eliminate bandwidth upgrades and automate wide-scale delivery of live video

Minimize branch device footprint through WAAS Virtual Blades

Server offload reduces centralized file, video and software distribution servers by up to 10x

“The three-month return on investment for WAAS has been met with great approval by ADC. Likewise, our Juarez staff is elated with the 500 percent increase in application acceleration.”— Dave Brady, vice president of IT, ADC Telecom

“WAAS clearly met our needs and is the most cost-effective solution among all alternatives that we evaluated.”— Paul Babcock, Manager of Network & Computer Operations, Bissell Homecare


Phase 2

Data Center Managed Services

Managed Storage


Possible Service OfferingStorage Service Target Customers Storage

Platform Protocol Transport Options

SynchronousData Replication(Real-Time Ext. Distance Data

Mirroring)

Require NO data lossHigh Volume/Rev. Impact

Finance/Banking/BrokerageTelecom/Federal Defense

Disaster Recovery Providers

High End Storage

Platforms

EthernetFC

FICON

DWDMSDH

Asynchronous Data Replication

(Near Real-Time Ext. Distance Mirroring)

Larger marketHealthcare

Life Sci./BiomedicalEngineering

High End– MidrangeStorage

Platforms

EthernetFC

FICON

SDHFCIPWDM

High SpeedRemote Database

Backup

RetailService Organizations

Airlines

High End– MidrangeStorage

Platforms

EthernetFC

FICON

SDHT3IP

Low SpeedRemote Backup

All Tier 2/ Medium-Size Businesses

Low EndPlatforms(Typically)

FCFICON IP

Email Archival All Businesses that Use Email and Instant Msging. Custom Ethernet SDH/IP


Three Classes of Storage Transport Services for Service Provider’s

SAN

GatewayGateway Ethernet/ IP FCIP

SANFCIP

Local Datacenter

Remote Datacenter

SAN

GatewayGatewaySONET/

SDHFCoS

SANFCoS

Local Datacenter

Remote Datacenter

SAN

GatewayGateway

DWDMSAN

Local Datacenter

Remote Datacenter

Dedicated Line-RateSTS (DL-STS)

Dedicated Sub-RateSTS (DS-STS)

IP-Based STS(IP-STS)


Phase 2

Data Center Managed Services

Disaster Recovery as a Managed Service


NA

0.07 0.05

0.65

0.060.1

0.2

1.0

0.1

0.0

0.2

0.4

0.6

0.8

1.0

1.2

Real time datareplication

Online periodicreplication

Live data forapplications

Data copying for disaster recovery Archiving for regulationand compliance

US

$ bi

llions

20052009

Managed BCDR (BackManaged BCDR (Back--up & Disaster Recovery)up & Disaster Recovery)Market Size and GrowthService Description

• Online periodic replication is the largest service but interest in real time data replication is

increasing.

• SMB market is largely untapped in terms of BCDR services.

• Since SMB customers have significantly smaller legacy investments in tape (compared with

large firms), they are more open to Disk-based backup and virtual tape libraries (VTL) for data

protection.

• Virtualization creating new BCDR opportunities: Virtual Virtual

Physical Virtual?

Key Characteristics and Trends

Live Data: This is front line storage services for the data actively being used by current applications.

Data Copying: This is the storage of a copy of data so that it can be used in the event of the front line data being destroyed, corrupted, or simply being inaccessible. This includes fire, flood, terrorism and a whole host of more mundane problems such as operator error, lost laptops, or even program error.

Archiving: This service stores a copy of the data long term because the enterprise is legally required to keep copies for long periods - e.g. banking records being kept for 7 years or some medical records being kept for 30 years. There is no requirement for this data to ever be re- loaded into live applications, but it must be kept is a form where it can be read and recovered in an unchanged form for the entire period.

Source: OVUM 2006


Sample Service PortfolioCategory Who owns the

infrastructure?Pricing model (per month)

Example services

Hosted primary storage SP Per capacity hosted Offered as additional service to hosted application

Outsourced remote storage management

Client Per capacity managed

Remote storage monitoring Remote storage administration Remote backup administration and monitoring

Managed remote backup & recovery

SP Per capacity protected

Remote backup to tape Remote backup to disk Electronic vaulting

Managed disaster recovery — basic

SP Custom and per capacity protected

Host-based replication Appliance-based replication

Managed disaster recovery — advanced

Varies Custom Data replication with hot-site, warm-site, or cold-site recovery

Managed remote archiving

SP Per capacity or per mailbox/user

Message archiving

(source: Cisco and Forrester 06)


DC-DC Storage ReplicationProblem

Slow data replication over WAN linksFewer backups taking place – increases risk of lost data in a disaster

Solution“Replication Accelerator” mode optimizes key data replication applicationsOperates on WAAS WAE-7341 and -7371 appliance models

Before After

• Backup window reduced by 4-12x• Better bandwidth utilization

• Long data replication job• Under-utilized bandwidth

Presenter

Presentation Notes

DC to DC Replication Acceleration needs to be optimized for high Volumes of Traffic (many TB of data per day) with small number of connections high speed WAN links (20 Mbps & higher). These involved long lived connections. Taken WAAS with very strong results for transactional applications (Oracle, SAP) and expanded solutions available to include storage. Leveraging technologies such as DRE and TCP to help DR applications. We’re announcing a new “replication accelerator” mode. This is available on the larger appliances (7341 and 7371) as these are more data center “class”. What we’re doing specifically is optimizations and validations around SRDF and SnapMirror. This includes validations with the partners themselves. High Volumes of DC Replication Traffic should not impact performance/compression ratio for Branch Traffic. Optimized for backup but not specific adaptors, also works with other backup apps Ability to integrate with the full range of data-center network topologies Support for High Availability features in the network (port channels, FCIP etc) Set up is very easy – select “replication mode” during instlalation and it works. It automatically recognizes SRDF and SnapMirror. This is in addition to the auto-discovery and auto-configuration capabilities in the WAAS platform Auto-Discovery of optimization devices to minimize human error Major business office supply customer was able to dramatically reduce times for replication. From CA (regional hub) to back-up site in midwest used to be 37 Kbps and took 78 hours to replicate. Post WAAS – this went to 600 kbps to 1.3 hours. If there’s a problem, with smaller windows, backup data can be reached much quicker to a much more “current” backup image (re: RPO) You can now incure more latency with longer distances as the link is now considerably better optimized. Validated with EMC and NetApp. For our resellers and customers, this provides better confidence with key market leaders. In the process of gathering requirements for future replication solutions.


Data Replication

Messages Benefits

Accelerate data replication applications between data centers to ensure better resilience

ROI: minimize WAN bandwidth used for data replicationAgility: extend distance of disaster recovery sites

Increase business resilience

Shorter data backup/replication windowsMore stringent recovery point objectives (RPO) at lower cost

Validated by EMC E-Labs (for SRDF) and NetApp (for SnapMirror)

Minimize risk in deployments

Data Point: Remind customers of the potential for internal storage – this drives data replication as a subset of another solution


Lower Data Acceleration Costs Data Replication Acceleration

Benefits:70-90% faster WAN backupMaximize ROI in WAN bandwidthMeet RPO and RTOExtend the distance between primary and recovery sites

Without WAN Optimization With Cisco WAAS

WAN bandwidth invested

Low utilization & throughput

6 hour replication job

WAN bandwidth invested

High utilization & throughput

1 hour replication jobPrimary Site

Storage arrays

Cisco WAASSecondary Site

Storage arrays

Cisco WAAS

WAN


0

100

200

300

400

500

600

700

Throughput

An Office Supply Company

Challenges:

Long replication times between 5 remote data centers and central data center

Distances ranged up to 2,000 miles

Oracle Warehouse Management System

NetApp filers for data storage

Solution:

WAN optimization between data center sites over T1 link

Results:

18.5x increase in WAN throughput

73x decrease in data replication times

RPO decreased to 6 hours

0

10

20

30

40

50

60

70

80

90

100

Replication Time

WAAS

WAAS

w/o WAAS

w/oWAAS

HoursKByte/s

Lower Data Acceleration Costs Data Replication Acceleration Case Study

Presenter

Presentation Notes

An office supply company was facing the challenge to replication storage between data centers that were separated by 2,000 miles. Cisco WAAS running in replication mode increases WAN throughput by 18.5 times reaching nearly 700KBytes/sec out of a T1 link, and reduces Recover Point Objective to 6 hours.


Resilient NAS Enables File Service Consolidation

Branch OfficeBranch Office

Remote OfficeRemote OfficeData CenterData Center

Regional OfficeRegional Office

IT Admin

Resilient NASResilient NAS

ClusterCluster

IT

ITIT

BackBack--Up/ReplicationUp/ReplicationData CenterData Center

Rep

licat

ion

Rep

licat

ion

SAN

Ethernet/StorageEthernet/Storage Private LinePrivate Line

Files

NASNASDASDAS

NASNASDASDAS

NASNASDASDAS

Service ProviderService ProviderL2VPN, L3VPNL2VPN, L3VPN

App ServerApp Server



Files Files

Files

EdgeEdge FEFE

Core Core FEFE

Edge Edge FEFE

EdgeEdge FEFE

WAAS WAAS CentralCentral

ManagerManager

Files

Files

Files


Phase 4

DC Centric Managed Services

XaaSVirtualized Services


Inter Cloud

Transition to SP Cloud Services Unified Service Delivery Provides the Foundation for Cloud Services

UtilityVirtualizationConsolidation MarketAutomation



Unified Computing

SP Cloud Services

Presenter

Presentation Notes

You will be familiar with Cisco’s five phase plan for the evolution to the Data Center 3.0 vision and the seamless delivery of cloud services. Those phases are: 1. Network and data center consolidation for improved efficiency 2. Virtualization and Unified fabric – enabling multiple applications (virtual machines) to be run on servers and fully virtualized network connectivity 3. Unified Computing tightly linking virtualized server computing power, with virtualized networking in a fully integrated solution 4. The delivery of cloud services – highly personalized services – delivered from a central cloud of computing and networking to the end customer as an online service, often over the world wide web (whether the SPs shared cloud or an enterprise’s private cloud) 5. The seamless connection between private clouds, enabling a federation of clouds to interwork together USD provides the architecture for this evolution for the SP…


Inter Cloud

Transition to SP Cloud Services Unified Service Delivery Provides the Foundation for Cloud Services

UtilityVirtualizationConsolidation MarketUnification



Unified Computing

SP Cloud Services

USD Based Service Delivery

USD Based Service Delivery

Unified Computing



Presenter

Presentation Notes

USD provides the architecture, the underlying solutions to deliver services and the roadmap for this evolution towards cloud services. The USD solution today provides the first three phases: Network and data center consolidation Virtualization and Unified fabric Unified Computing and lays the foundation elements for the evolution to cloud services. Enabling today’s cloud services like software as aa service, and enabling future cloud services


Infrastructure Maturity LevelSilo’d

Departmental SvrsStorage SilosMultiple networksApplication SilosBranch IT

StandardizedStandardized SvrsConsolidate SANsConsolidated NwksConsolidated AppsCentralized IT

VirtualizedVirtual ServersVirtualized StorageUnified FabricWeb 2.0/SOAVirtual Branch

DynamicVM Mobility, DRSVM-Aware SANsVM-aware NwkingPortable AppsPrivate Clouds

Service-BasedGlobally federated cloud services (Public/Private)App/Workload PortabilityPolicy/SLA based model, metrics

IT InitiativesConsolidate Virtualize Automate XaaS

Pragmatic Adoption Path to Next-Gen DC Incremental, Architectural approach from Silos to Services

Network Innovation

Data Center Networking

Unified Fabric

Unified Computing

Private Cloud

Inter-Cloud


Meeting Center

General Collaboration

Event Center

Webinars Online Events

Online Sales Online Training Remote Support and Access

Sales Center

TrainingCenter

SupportCenter

WebEx Connect Business Specific Meeting Solutions

Cisco WebEx Collaboration Solutions


Team Coordination

eLearning

Events

IT & Customer Support

Sales

Team Coordination

eLearning

Events


Sales Maximize Global ResourcesRemote teams can work together in real time to complete projects

Team Coordination

eLearning

Events


Sales Educate Key PersonnelTrain employees, customers and

partners quickly

Team Coordination

eLearning

Events


Sales Align Your OrganizationBroadcast your message to employees,

partners or prospects

Team Coordination

eLearning

Events


Sales Profitably Reach MarketsAccelerate sales cycles by hosting

sales calls online

Team Coordination

eLearning

Events


Sales Support Global Employees Minimize unproductive downtime by resolving technical problems quickly

Team Coordination

eLearning

Events


Sales

Support Global Employees Minimize unproductive downtime by resolving technical problems quickly

Align your OrganizationBroadcast your message to

employees, partners or prospects

Educate Key PersonnelTrain employees, customers and

partners quickly

Maximize Global ResourcesRemote teams can work together in real time to complete projects

Profitably Reach MarketsAccelerate sales cycles by hosting

sales calls online

Robust Contextual Collaboration


Gartner’s Magic Quadrant Web Conferencing Visionary & Leader

Source: Frost & Sullivan, Asia Pacific Hosted Web Conferencing Services Markets, August 2008


Managed Hosted Security Services Portfolio

XML DDoS ProtectionDynamic DDoS Protection, Managed Hosting DDoS Protection

ACE XML and Web Application FirewallACE XML Gateway amd Web Application Firewall Application-

Aware Security

VPN ServicesIOS IPsec VPN, IPsec VPN SA, ASA VPN

DDoS ProtectionGuard and Detector

Intrusion Prevention and DetectionIOS IPS, CSA, ASA 5550 IPS Edition

Transport- Aware

Security

Firewall ServicesIOS Firewall, Firewall Service Module, ASA FW

Spam & Virus ProtectionIronPort C, S and M Series

Baseline Security

Network as Platform Customer Relevant and Value

Basic IOS and ACLManaged Router and Appliance

Foundational Security


Leadership Maximizes Protection Benefits for Customers, Integrators, and Providers

Global Email Threat VisibilitySenderBase™ Reputation Database

Email Threat Operations CenterPeople, Process, Experience

Best of Breed TechnologyExclusive preventative and reactive technology

Inbound security – spam and virusOutbound control – DLP, encryption

Market and Analyst Adoption40% of Fortune 100

8 of 10 largest service providers99%+ renewal rate

Visibility

Technology

Market

Presenter

Presentation Notes

Clearly, our leadership in security is well represented by our leadership in email security. Leadership based on global visibility, industry-leading technology, and market adoption <Note to Speaker: Pick out a few talking points for each item to highlight in more detail.>


Choice Maximizes Flexibility Full Continuum of Deployment Options

Dedicated Hosted

Hybrid Hosted

Managed On-Premise

Appliances

New

New

New

Presenter

Presentation Notes

Historically, Cisco IronPort has exclusively focused on building our email security dynasty based on appliance-based offerings Today, we are announcing an expansion of customer choice delivering flexible deployment options to our customers We have evolved from appliances to offering managed email security (organically and through partnerships) We are now diversifying into cloud-based (or SaaS) offerings including dedicated hosted and hybrid hosted options Cisco IronPort is the first vendor to deliver this broad continuum of deployment options, Each leveraging the same industry-leading email security technology Providing consistency of management, policy, reporting, message tracking, quarantine, and protection


CUSTOMER PREMISE

Common Policy | Centralized Reporting | Consistent Protection

Flexible Deployment Options Same Market-Leading Email Security

Managed Email

Security

Customer Premise

Equipment (CPE)

Hosted Email Security (SaaS)

HybridHosted Email

Security

IN THE NETWORK

HybridHosted Email

Security

Cisco

DEPLOYMENT

Presenter

Presentation Notes

Choice also takes the form of flexible deployment options leveraging the same market-leading email security technology Customers can now choose from hosted, hybrid hosted, managed appliances or self-managed appliances based on the form factor that they prefer Cisco can leverage our data center to host all or parts of the equipment, can out-task manage the devices on the customer premise, or divide the control between the cloud and customer premise. Regardless of the deployment option, customers retain co-managed access while maintaining a common policy, centralized reporting and consistent protection


Email security in-the-cloud minimizes data center footprint

Dedicated solution eliminates data contamination and ‘shared fate’ risk

Managed infrastructure assures capacity for future spam growth

Pass Clean Email

1

2

Optional: Outbound Filtering

Remove Spam & Malware

Dedicated Hosted Email Security Dedicated Solution Reduces Overhead & Speeds Deployment

Cisco Data Centers

Customer

DEPLOYMENT

Presenter

Presentation Notes

Let’s look at the various deployment options First is dedicated hosted email security Here the email security devices reside in the Cisco data center minimizing the customer’s data center requirements The dedicated nature of the service ensures that the customer’s sensitive data is not leaked and eliminates the “shared fate” risk of critical outages The customer can be assured of spam growth headroom with future capacity assurance. Meaning that Cisco will take the necessary steps to scale the infrastructure behind the seems to provide the highest level of service for the rated user count. DIAGRAM: In the diagram you can see that both the inbound and outbound filtering is done on the appliances hosted in the Cisco data center. After removing inbound spam and viruses, the clean email is passed to the customer.


Hybrid design enables divided control: on-premise & in-cloud

CPE-based device provides advanced outbound control with encryption and DLP support

Pass Clean Email

1

2

3Apply DLP & encryption

policies

Remove Spam & Malware

Hybrid Hosted Email Security Maximum Flexibility Ensures Optimal Design

Cisco Data Centers

Customer

DEPLOYMENT

Presenter

Presentation Notes

Next, let’s look at the Hybrid Hosted email security offering This solution divides the control between the “cloud” and the customer premise. The inbound filtering is done in the Cisco cloud prior to the traffic entering the customer premise. Outbound control policies are applied on the customer premise where customers want to prevent the leakage of sensitive information or to encrypt the email traffic to ensure security and confidentiality NOTE: Emphasize what we are, best of both worlds. Scalability, consolidated reporting. First vendor to deliver – others make the claim but we are actually the first ones to pull it off. "DIAGRAM: The email flows into the Cisco Data Center where it is filtered. Clean emails then pass to the customer. DLP and encryption policies are applied at the customer site to outgoing emails to prevent leakage of sensitive information or to encrypt the email traffic to ensure security and confidentiality."�


Managed email provides highest level of out-tasking

Business terms delivers predictable cost model

Service architecture enables applications to reside on customer premise

Cisco SOC offers 24/7 remote management and monitoring

Managed Email Security Out-Tasking Email Security to the Experts

Cisco

Customer

VPN Tunnel

Secure Administration

Email Flow

DEPLOYMENT

Presenter

Presentation Notes

And lastly, let’s look at managed email security which provides the highest level of out-tasking The Cisco Remote Management Services provides vigilant 24/7 remote management and monitoring on behalf of the customer Provides a predictable cost model that the CFO will appreciate. Email continues to flow through the on-premise infrastructure where both inbound and outbound filtering is applied. Cisco RMS accesses the on-premise appliance via a VPN tunnel delivered by the dedicated VPN router


What are Virtual Desktop Infrastructures?

Each Remote Desktop is hosted on virtualised servers in the DCShares physical Data Center resources for optimal resource allocation through virtualisationDesktops are secure and can be backed up Allows IT to maximize utilisation, lower costs, and increase reliabilityComponents

- - Client Interface (WYSE)- - Connection Broker (Delivery

Controller)- - Virtual Machines (ESX Servers)- - Provisioning Server- - Management Server

Fully functional, personalised

desktops delivered across the network

RDP


Desktop Virtualisation – Growing Interest But not a “Free Lunch” for Infrastructure

Virtual Desktop Benefits

• Lower operating costs for desktops

• Business continuity – tighten desktop control

• Improve productivity – any desktop, any time

Virtual Desktop Challenges

• High bandwidth consumption

• End-user performance and printing over the WAN

• Cost of scalable deployments

Presenter

Presentation Notes

The “Accidental architecture” is not merely an IT problem … IT efficiency (or otherwise) directly impacts the business: Poor user experience = adversely affects employee productivity and customer loyalty, may limit the business’ competitiveness and revenue. Example: Long hold times on service calls while the CSR accesses the records could make the customer go elsewhere. Delays in rolling out important new capabilities = 3-6 month delay means competitive window may be lost. Example: Expensive for IT and the business, as time to achieve results is prolonged and precious resources cannot be redeployed Inconsistent compliance and security procedures (e.g., dealing with an intrusion or private info theft) = interruption to the business, lower trust, damaged PR, fines, even result in business closure in serious cases Inefficient, fragmented technology and processes = users forced to compensate with manual or ad hoc workarounds to get the job done. Workarounds may be invisible to both IT / the business, potentially creating compliance issues and a sub-optimal use of resources Up to 70% of the average IT budget is being spent on maintaining the poorly optimized infrastructure vs. building competitive new value – a very inefficient use of money and resources


Solution: VDI Content Acceleration

Desktop-like performance across the WAN

Radically reduced bandwidth (60-70%)

Optimized print services in branch

With WAN Optimisation

Difficult to deliver desktop experience to multiple users

Limited user scalability –4-5x bandwidth consumption compared to VoIP

Without WAN Optimisation

WAN optimization is key to extending reach of virtual desktops to remote branch


Enabling Unified Service Delivery Cisco Data Center Services

Comprehensive services to help Service Providers deliver new business opportunities, and achieve CAPEX and OPEX reduction

Advanced Services

Technical Services

Remote Management

ServicesAdvisory Services

Define, engineer and optimize

Data Center and Unified Computing solutions to enable

new service delivery and reduce internal

IT expenditure

Offer traditional maintenance support plus

proactive diagnostic capabilities to assure higher

availability, lower operational costs and reduce risk

Provide comprehensive

24x7 remote monitoring, issue

resolution and day-to-day management

Define new business and

service modelsand deliver

operational process transformation

Presenter

Presentation Notes

To support the launch of the Unified Service Delivery solution Cisco provides a comprehensive set of services. These range from Advisory services on how to architect, design and develop USD solutions Advanced services to define and engineer DC and UCS solutions Technical services to install and maintain the solution Remote management services to provide comprehensive monitoring and issue resolution This set of services can help SPs design, develop and implement the Unified Service Delivery solution and assist customers to attain the significant financial benefits of the USD, reducing both the SP’s Capex and Opex.


Q&A

Data Centre Centric Managed Services

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Transcript of Data Centre Centric Managed Services