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Transcript of Data Center Power and Cooling and Virtualization Trends in ASEAN
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Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
2008 Datacenter Power and Cooling
and Virtualization Trends in ASEANSummary Report of End-User Interviews
December, 2008
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2 2008 IDC
Outline: Summary ReportOutline: Summary Report
Methodology Slide 3
Key Findings Slide 4
DATACENTER TRENDS Slide 8
Section A: Qualification and Clarification Slide 10
Section B: Datacenter Overview Slide 16 Section C: Datacenter Drill Down Slide 24
Section D: Datacenter Characteristics Slide 34
Section E: Datacenter Power and Cooling Slide 43
Section F: Datacenter Operations Slide 51
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3 2008 IDC
45 minute f-2-f survey
Sample of 405 Senior IT Managers/IT Directors and Facilities personnelthat are managing a datacenter/server-storage facility and have a
a server room, localized, mid-tier or enterprise class datacenter
are responsible for datacenter operations, facilities managementor/and server/systems administrator/management
This site in operation is in the ASEAN countries
Sample excluded companies below 100 employees since we did not wantto skew the results based on very small companies who we dont feel arethe target market for data center solutions
Drilldown during the interview around current power and cooling problemswas based on an identified site and classified using IDCs DatacenterTaxonomy: Server Closet, Server Room, Localized Datacenter, Mid-TierDatacenter or Enterprise Class Datacenter
Interviews were conducted during Sep-Oct 2008
Margin of Error = +/- 5%
MethodologyMethodology
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Key FindingsKey Findings
The average age of datacenters in ASEAN is 7-9 years with Indonesia,Philippines having some of the oldest datacenters. Interestingly they allfeel their current datacenters will last a long time but the largeproportion of Dont Knows indicate uncertainty
ASEAN end-users indicate they are generally worried about the futureof their operations, and specifically about cabling space and insufficientraised floor space.
In terms of their immediate short term goals - most users haveindicated looking at ways they can enhance their datacenter facility toaccommodate additional amount of servers and storage
Slightly more than a third of the sample overall has some power andcooling issue today, and a higher number feel the issue will becomemore critical in future. Enterprise datacenters fared the best among alldatacenters
Most ASEAN end-users feel the need to revamp/retrofit their datacenters
as well as consolidate and virtualize to address power and cooling issues
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Key FindingsKey Findings
Despite inefficiencies in the existing datacenters we dont see end-users rushing to close them down, although they are building new ones.IDC saw the maximum build-out in server rooms and localizeddatacenters and server rooms led in terms of discontinuation of existingdatacenters. Some reasons for the slow rate of discontinuation seemto be
Since the budgets are hard to get and there seems to be someuncertainty around the type of datacenter that should be built
End-users fear disruption due to which they are investing in new facilitiesthat, once running, will help them move workloads from old to new moreseamlessly
In terms of location of the datacenter, barring enterprise datacenterrespondents where a large majority has indicated having datacenterslocated on an independent floor, most others are sharing space with therest of the office.
About a fifth of the respondents claim their datacenter are tier 4 as peruptime institutes classification. Enterprise datacenters had the biggestchunk of these type of datacenters. Overall tier 2 followed very closelyby tier 3 were the biggest in the sample
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6 2008 IDC
Key FindingsKey Findings
Enterprise datacenters indicate having 54% of their datacenter areacovered at an average followed by mid-tier datacenters. Server roomsand localized averaged 35% full which we believe is driven by the factthat most of these datacenters are co-located with other office space(slide 35) providing significant opportunity to expand as the needgrows.
46% of the electricity, on an average, is consumed for IT purposes,
which means the rest is used for cooling and other purposes leading tohuge power overheads.
The average load capacity is 4.9KW in server rooms and scales to7.7KW in enterprise datacenters.
A majority of the power & cooling costs are clubbed under administrativeor facilities budget.
The most often noted business impacts from power and cooling issuesis increased operational costs, and most alarmingly, hardwaredamaged and datacenter outages. While cooling issues is increased
operational costs, system downtime, and most alarmingly, hardwaredamaged and datacenter outages
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Key FindingsKey Findings
Power/costs spending on electricity followed by available power supplywere among the highly rated challenges overall with some differencesby each datacenter type.
System/Server level solutions are the most sought after across alldatacenters followed by room level in enterprise and mid-tier, and racklevel in localized and server rooms
Looking at the cost of building and running the datacenter we found the
the biggest proportion of cap-ex spending in ASEAN being the IThardware which is averaging to 45-50% for server/storage andnetworking & comms hardware, while cost of power seems to beamong the major drivers of op-ex spending in ASEAN followed bynetworking and IT maintenance costs.
In terms of datacenter solution provider, except mid-tier datacentersalmost all others prefer using a single vendor who can help themtransform.
It seems that end-to-end capabilities and single point of contact are keyattributes that the datacenter owners are keen to have in their providers.
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Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Datacenter Trends
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9 2008 IDC
Datacenter TaxonomyDatacenter Taxonomy
IDC Taxonomy
Server Room: A secondary computer location that usually is under IT control, often less than 500 sq ft andhas some power & cooling as well as security capabilities
Localized Data Center: May be a primary or secondary location that is usually under 1,000 sq ft requiringbadge or pin access and has some power and cooling redundancy to ensure constant temperature
Mid-Tier Data Center: Is the primary server location for an organization that is a large room, but often under5,000 sq ft. It has superior cooling systems that are probably redundant and is probably protected by two
levels of physical and digital security
Enterprise Class Data Center: Is the primary server location for an organization. Is a very large room oftenin excess of 5,000 sq ft and has advanced cooling systems, redundant power and is protected by multiple
levels of physical and digital security
Uptime Institute Classification (Used to get responses in Slide 36)
Tier 1: Basic Site Infrastructure - Has non-redundant capacity components and a single, non-redundant distribution pathserving the computer equipment. (about 28 hours downtime/year)
Tier2: Redundant Capacity components Site Infrastructure - Has redundant capacity components and a single, non-redundant distribution path serving the computer equipment (about 22 hours downtime/year)
Tier3: Concurrently maintainable Site Infrastructure - Has redundant capacity components and multiple independentdistribution paths serving the computer equipment. Generally only one path is active (about 2 hours downtime/year)
Tier4: Fault-tolerant Site Infrastructure - Has multiple, independent physically isolated systems that each have redundantcapacity components and multiple, independent, diverse, active distribution paths simultaneously serving the computerequipment path is active (less than 1 hour downtime/year)
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Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Section A
Qualification and
Clarification
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1000-4999
26%
5000-9999
6%
500-999
22%
100-249
25%
250-499
16%
10000+
5%
Qualification & Clarification:Respondents by Number of Employees
Qualification & Clarification:Respondents by Number of Employees
Q. How many employees are there in your organization, countrywide?
By design, the survey sample excluded companies with less than 100 employees. 59% of the
sample was in companies with more than 500 employees and 37% above 1000 employees. IDC felt
these to be the target market for datacenter solutions since the bulk of issues lie in the
complexities, inefficiencies and rising management & administration costs that impact the relativelylarger datacenters
N=405
Number of Employees Countrywide
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4.2%
3.2%
3.2%
15.6%
19.0%
2.7%
1.7%
6.7%
1.0%
8.9%
4.4%
5.9%
4.9%
3.7%
4.7%
7.4%
2.7%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Banking
Insurance
Financial Marke ts
Discrete Manufacturing
Process M anufacturing
Construction
Resources Industries
Retail
Wholesale
Professional Services
Personal & Other Services
Transportation & Trans Services
Communications & Media
Utilities
Healthcare
Education
Government
Percent of Sample
Qualification and Clarification:
Vertical Industry
Qualification and Clarification:
Vertical IndustryQ. What industry classification best represents your organization's principal businessactivity?
Financial = 11%
Manufacturing = 39%
InfrastructureServices = 15%
Distribution = 8%
ProfessionalServices = 13%
PublicServices = 15%
Vertical Industry
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13 2008 IDC
Qualification and Clarification:
Expertise and Focus Area
Qualification and Clarification:
Expertise and Focus Area
Q.Which of the following do you consider to be your areas of expertise or primary focus?
70%
61%
75%
53%
54%
47%
1%
0% 10 % 20% 30% 40% 50 % 6 0% 70% 80% 90% 1 00%
Datacenter operations
Facilities Management,
including IT Facilities
IT Infrastructureadministrator/management
Server/Storage systems
Network
management/monitoring
IT Strategy and Planning
Others
Percent of Sample
Note: Multiple response.
Close to 70% of therespondents arefocused on datacenteroperations, and overhalf are involved in
facilities management.
Power and coolingchallenges ariseprimarily in these twooperational areas.
Additionally, decisionmakers are wellrepresented with closeto 50% of therespondents involvedin IT strategy and
planning.
Respondent Area of Expertise/Primary Focus
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Qualification and Clarification:
Expertise and Focus Area Key Tasks
Qualification and Clarification:
Expertise and Focus Area Key TasksQ. Which of the following tasks would you be involved in, as part of your job duties?
100%
61%
64%
52%
43%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Decisions to rebuild/retrofit/expand your datacenter
Decisions on choosing partner/s to w ork w ith for any datacenter
rebuild/retrofit/expansion efforts
Identifying any problems or issues around the powering and cooling
of your IT operations
Planning the design and layout of any new datacenter to improve
power/cooling provisioning & efficiency.
Decisions to purchase powe r and cooling equipment for your
datacenter
Percent of SampleNote: Multiple response.
Respondent Area of Expertise/Primary Focus
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15 2008 IDC
Servers and Storage Currently Installed
Qualification & Clarification:
Server & Storage Inventory
Qualification & Clarification:
Server & Storage Inventory
50-99 Server
11.9%
> 100 Server
12.6%
25-49 server
23.5%
< 24 Server
52.0%
Q. How many servers does your organization have currently installed, countrywide?
100-999 TB
12.8%
>1000 TB
5.4%
10-99 TB
27.7%
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Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Section B
Datacenter Overview
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Datacenter Overview:
Datacenter Lifespan
Datacenter Overview:
Datacenter LifespanQ. Thinking about your Primary Datacenter, how long has it been in operation, and how manymore years do you think your Primary Datacenter will operate before it is closed?
Current Datacenter Age and Years Left before ClosureThe averagedatacenter age rangesbetween 7-9 years inASEAN, withIndonesia andPhilippines having theoldest datacenters
among this sample.Enterprisedatacenters are theoldest, with 43% ofenterprise datacenterowners stating theyhave datacenterslonger than 10 years.
Interestingly they allfeel their currentdatacenters will last along time but the largeproportion of DontKnows indicateuncertainty
6.50%1.50% 2.20% 2.2 0% 5.10% 1.70% 3.30% 1.90%
12.90%
10.40%
19.60%
6.50%
18.60%
8.50%
19.30%
7.50%
26.4%
10.4%
23.9%
13.0%
18.6%
22.0%
23.3%
9.4%
29.9%
13.9%
28.3%
13.0%
28.8%
18.6%
31.3%
11.3%
24.4%
24.4%
26.1%
30.4%
28.8%
20.3%
22.7%
26.4%
39.30%34.80%
28.80%
43.40%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Server Room
(Current)
Server Room
(Redundant)
Localized
(Current)
Localized
(Future)
Mid-Tier
(Current)
Mid-Tier (Future) Enterprise
(Current)
Enterprise
(Future)
PercentofSamp
le
l es s th an 1 y ea r 1 y ea r to l es s th an 3 y ea rs 3 y ea rs to l es s th an 5 y ea rs
5 y ea rs t o les s th an 1 0 y ea rs 1 0 y ea rs o r lon ge r D on 't K no w
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18 2008 IDC
Datacenter Overview:
Datacenter Pain-Points
Datacenter Overview:
Datacenter Pain-PointsQ. Which of the following do you consider to be "pain points" with respect to the operation ofyour datacenter?
37%
32%
26%
27%
24%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Datacenter facility is aging
Cabling space and insufficient floor weight load
Insufficient raised floor space in the near future
Lack of cooling capacity in the near future
Lack of electric power capacity in the near
future
Generall y worried about the future operations of
the datacenter
Percent of Sample
The uncertainty we wereinferring in the previous slideis confirmed as in response tothe current pain-points, end-users indicate they aregenerally worried about thefuture of their operations, andspecifically about cablingspace and insufficient raisedfloor space.
Cabling space among serverrooms & localized datacenters,lack of cooling capacity inenterprise datacenters and lackof power in mid-tierdatacenters were the morespecific concerns.
Cramping the datacenter in-room space with too muchcabling, or other design flawsare among the reasons end-users are finding themselves inthis problem. This has beenobserved as a pain-point at aregional level as well
Current Pain Points of datacenter operation
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19 2008 IDC
Datacenter Overview:
Short-Term Plans
Datacenter Overview:Short-Term Plans
Q. Thinking of your datacenter is your organization considering any of the following changesover the next 6 months or so?
14.6% 15.4% 12.0% 15.3% 15.1%
12.8% 10.9%10.9%
20.3%15.1%
55.3%51.7%
63.0%
57.6%
52.8%
17.3%21.9%
14.1%6.8%
17.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=405)
Server Room
(N=201)
Localized
Datacenter
(N=92)
Mid-Tier
Datacenter
(N=59)
Enterprise
Datacenter
(N=53)
Percent
ofSample
None
Enhance - in any way - your datacenter facility to accommodate greater amount of servers,storage, better cooling designRefurbshing or retrofitting your datacenter facility to improve Cooling
Refurbshing or retrofitting your datacenter facility to improve power provisioning
Most users have indicatedlooking at ways they canenhance their datacenterfacility to accommodateadditional amount of serversand storage.
We noticed earlier that the
biggest issue they will need toresolve will be around the lackof space, power and coolingissues, which could meanrationalizing the IT throughconsolidation or elserevamping the current design.
We believe a lot of theimmediate issues are aroundrevamping the power andcooling provisioning andefficiency
Consideration Over the Next 6 Months
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20 2008 IDC
Datacenter Overview:
Are there Power & Cooling Issues?
Datacenter Overview:Are there Power & Cooling Issues?
Q. How would you classify Power and Cooling issues or challenges for the datacenter/s thatyour organization has? Today and in FUTURE
Current & Future Power and Cooling Issues by Type of FacilityOf the respondents whosaid NO issuescurrently we asked afollow-up question onweather they have hadpower & cooling issues inthe past that they have
since attended to - and30% of them said yes primarily from localizedand server roomdatacenters.
Generally morerespondents feel thepower and cooling issueswill increase in the future,except the enterprisecustomers in Philippines,Singapore and Thailand.
63%58%
62%58%
65% 62%68% 68%
7% 8% 7% 10% 2% 7%
8% 9%8%
7%5% 5% 9%
6%
6% 4%
22%27% 26% 27% 24% 24%
19% 19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Server Room
(Current)
Server Room
(Future)
Localized
(Current)
Localized
(Future)
Mid-Tier
(Current)
Mid-Tier
(Future)
Enterprise
(Current)
Enterprise
(Future)
No Power and/or Cooling Issues Issues with PowerIss ue s w ith C oo ling Iss ue s w it h b ot h P ow er & C oo ling
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21 2008 IDC
Datacenter Overview:Addressing Power & Cooling Issues
Datacenter Overview:Addressing Power & Cooling Issues
Q. What is your organization doing - or planning to do - to address any power and/or coolingissues in your datacenter/s?
11.6% 13.1% 15.9%
3.3%8.0%
13.6%15.2% 9.1%
20.0% 8.0%
33.8% 24.2%40.9% 43.3%
48.0%
32.3%35.4%
29.5%23.3%
36.0%
8.6% 12.1%4.5%
10.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall (N=198) Server Room
(N=99)
Localized
Datacenter
(N=44)
Mid-Tier
Datacenter
(N=30)
Enterprise
Datacenter
(N=25)
PercentofS
ample
other - specify
consolidating and/or virtualizing efforts within the datacenter/s to reduce overall powerconsumptionrevamping or retrofitting the datacenter/s to address both power and cooling issues
revamping or retrofitting the datacenter/s to address cooling issues or problems
Most ASEAN end-users feelthe need to revamp/retrofittheir datacenters as well asconsolidate and virtualizeto address power andcooling issues.
Enterprise and server roomrespondents indicate the
most interest inconsolidation versus otherrespondents with otherdatacenter types.
Observing by countrySingapore and Philippineshave majority respondentsindicating consolidation asthe solution while othercountries are more keen onattacking the design issuesthat can resolve the coolingand power issues
Solutions to Resolve Power and Cooling Issues
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Datacenter Overview:
The Green objective
Datacenter Overview:
The Green objectiveQ. Which of the following best describes your organization's current situation with respect tomaking your datacenter operations more "green" or more environmentally friendly?
56.1%63.2%
47.5%
59.4%
43.5%
8.2%
6.6%
7.5%
12.5%
8.7%
14.6%
14.5%
15.0%
12.5%
17.4%
8.2%
9.2%
15.0%
3.1%4.7%
0.0%10.0% 3.1%
13.0%
1.8% 0.0%2.5%
3.1%
4.3%
3.5% 3.9% 3.1%8.7%
1.8% 0.0% 2.5% 3.1% 4.3%1.2% 2.6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall ( N=171) Ser ver Room(N=76)
LocalizedDatacenter
(N=40)
Mid-TierDatacenter
(N=32)
EnterpriseDatacenter
(N=23)
PercentofSample
Other - specifyPutting together an overall Corporate Social Responsibility policy of which green is an integral part
Know what we need and have started workInvest in Smarter Software ToolsBecome more efficient by buying more energy efficient servers/storage/networking
Trying to be more energy efficient by design
Know what we need and have started re-desinging our datacenter to remove design faultsStarted by measuring and assessing our datacenterTrying to find out the best way w e can become more "green"
More than half of therespondents are stillseeking answers to howto make their datacentersmore green.
15% have started toinvest in smarter
software tools while 8%each are measuring/assessing datacentersand being more energyefficient by design.
Enterprise datacentersare also buying moreenergy efficienttechnology, apart fromhaving the most numberof respondents whoknow what they need andhave started work.
Current Situation in Making Datacenter more Green
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Datacenter Overview:
The Green objective
Datacenter Overview:
The Green objectiveQ. If your organization were to seek outside help in making your datacenter more "green" -which vendor do you think would be best suited to help you?
29.2% 31.6% 27.5% 28.1% 26.1%
34.5% 32.9%32.5%
46.9%
26.1%
2.3% 1.3%2.5%
3.1%
4.3%
15.2% 14.5%17.5%
6.3%
26.1%
5.3% 5.3% 7.5%3.1% 4.3%
3.5% 5.0%6.3% 8.7%1.2%
2.6%
8.8% 11.8%7.5% 6.3% 4.3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=171)
Server Room
(N=76)
Localized
Datacenter
(N=40)
Mid-Tier
Datacenter
(N=32)
Enterprise
Datacenter
(N=23)
PercentofS
ample
Hewlett Packard/EYP IBM Sun M icrosystems Dell
APC/MGE Liebert/Emerson Other Don't Know
IBM, HP and Dell areclosely tied for the top spotin enterprise datacenters,while IBM seem to betaking the lead in mid-tier
and localized datacenterrespondents.
Surprisingly Sun that has avery strong market share inASEAN doesnt come up aschoice, and nor do thepower and cooling vendorslike Emerson and APCfigure very high in theresponses.
Which Vendor Best Suited to help to Build Green Datacenter
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Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Section C
Datacenter Drilldown:Current and Future Build Outs and Discontinues
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25 2008 IDC
Datacenter TaxonomyDatacenter Taxonomy
Server Room: A secondary computer location that usually is under ITcontrol, often less than 500 sq ft and has some power & cooling as well as
security capabilities
Localized Data Center: May be a primary or secondary location that isusually under 1,000 sq ft requiring badge or pin access and has some power
and cooling redundancy to ensure constant temperature
Mid-Tier Data Center: Is the primary server location for an organization thatis a large room, but often under 5,000 sq ft. It has superior cooling systemsthat are probably redundant and is probably protected by two levels of
physical and digital security
Enterprise Class Data Center: Is the primary server location for anorganization. Is a very large room often in excess of 5,000 sq ft and has
advanced cooling systems, redundant power and is protected by multiple
levels of physical and digital security
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26 2008 IDC
About 13% of therespondents,accounting for 30% ofthe servers installedwithin the sample, have68 enterprise classdatacenters along witha number of serverrooms (220), localized(100) and mid-tier (36)datacenters. 50% ofthese end-users havemore than 1000employees and 43%with more than 100servers
Datacenter Drilldown:
Current Number of Datacenters
Datacenter Drilldown:
Current Number of DatacentersQ. How many of each of the following currently operate today within your organization?
26.9%20.8%
30.2%
56.6%
43.9%
32.1%
37.7%
28.3%
77.4%
14.2%
13.2%
13.2%
9.4% 20.8%9.4%
18.9%
11.3%
5.7% 1.9%2.4%
3.8%
5.7%2.8%
9.4%
1.9%0.5% 1.9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall Server Room Localiz ed
Datacenter
Mid-Tier
Datacenter
Enterprise
Class
Datacenter
PercentofSample
None One Two 3 to 5 6 to 10 11 to 25 Over 25
Number of Datacenter and Server Facilities with Customershaving Enterprise as the highest Datacenter Type
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Enterprise datacenterrespondents in ASEANindicate opening 12.3% newdatacenters as against
closing only 2.4% existingones in the next 3-5 years.
The demand for scale, DRand inadequacy of existingdatacenters seem to bedriving the additional build-out of datacenters inASEAN
Datacenter Drilldown:Discontinue/New Build
Datacenter Drilldown:Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does yourorganization plan to build or close over the next 3-5 years?
7
7
13
21
48
5
3
2
10
0 10 20 30 40 50 60
Enterprise
Mid-Tier
Localized
Server Room
Overall
No of Datacenters
New
Discontinue
Plan to Build New & Close Existing Datacenter by CustomersEnterprise as the highest Datacenter Type
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28 2008 IDC
14% of the respondentsaccounting for 37% ofthe servers installedreported having 92 mid-
tier datacenters alongwith 176 localized and143 server rooms.
Dominated bymanufacturing, financialservices and distributionsegments, more thanhalf of theserespondents have morethan 1000 employees.
Datacenter Drilldown:Current Number of Datacenters
Datacenter Drilldown:Current Number of Datacenters
Q. How many of each of the following currently operate today within your organization?
20.3% 20.3%
40.7%
49.2%
28.8%
40.7%
78.0%
14.1%
18.6%
11.9%11.9%
10.2%
22.0%
1.7% 6.8%5.1%
8.5%3.4% 3.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall Server Room Localized
Datacenter
Mid-Tier
Datacenter
PercentofSample
None One Two 3 to 5 6 to 10 11 to 25 Over 25
Number of Datacenter and Server Facilities with Customershaving Mid-Tier as the highest Datacenter Type
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Mid-tier datacenterowners are indicating todiscontinue 7% of theexisting datacenters,and introduce 13% new
ones in the next 3-5years.
This seems to be drivenby the revamp/refurbishas well as consolidationneeds (see slide 21) ofend-users.
The discontinuation ofmidrange are especiallyhigh.
Datacenter Drilldown:Discontinue/New Build
Datacenter Drilldown:Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your organizationplan to build or close over the next 3-5 years?
2
8
22
23
55
9
7
11
27
0 10 20 30 40 50 60 70 80
Enterprise
Mid-Tier
Localized
Server Room
Overall
No of Datacenters
New
Discontinue
Plan to Build New & Close Existing Datacenter by Customershaving Mid-Tier as the highest Datacenter Type
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30 2008 IDC
23% of the sample hasreported to have 280Localized infrastructurefacility as their primarydatacenter along with ahost of server rooms
(329).
37% of the sample hasmore than 1000employees, and amajority came frommanufacturing and publicsector segment
Datacenter Drilldown:Current Number of Datacenters
Datacenter Drilldown:Current Number of Datacenters
Q.How many of each of the following currently operate today within your organization?
14.1%
28.3%
49.5%
35.9%
63.0%
16.3% 17.4%
15.2%
13.6% 12.0% 15.2%
2.7% 2.2% 3.3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall Server Room Localized Datacenter
PercentofSample
None One Two 3 to 5 6 to 10 11 to 25 Over 25
Number of Datacenter and Server Facilities with Customershaving Localized as the highest Datacenter Type
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31 2008 IDC
Localized datacenterowners are again not tookeen to discontinue toomany datacenters, but aredefinitely planning to add
a fifth more datacentersin 3-5 years.
IDC feels these arecompanies that these arecompanies that aregrowing very rapidly,which is reflected in theirneed to grow theirdatacenters
Datacenter Drilldown:Discontinue/New Build
Datacenter Drilldown:Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your organizationplan to build or close over the next 3-5 years?
1
8
46
69
124
18
15
33
0 20 40 60 80 100 120 140 160
Enterprise
Mid-Tier
Localized
Server Room
Overall
No of Datacenters
New
Discontinue
Plan to Build New & Close Existing Datacenter by Customershaving Localized as the highest Datacenter Type
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32 2008 IDC
49% of the respondents
representing 21%
servers installed are
indicating as having 833
server rooms
Two main reasons drive such
infrastructure/datacenterfacilities
1) The many remote offices
distributed across the
country due to its vast
geographic expanse
2) The scale and maturity of
customers have
restricted them to build
just-enough capacity in
the past
Datacenter Drilldown:Current Number of Datacenters
Datacenter Drilldown:Current Number of Datacenters
Q. How many of each of the following currently operate today within your organization?
62.7%
9.0%
12.4%
5.5%
7.5%3.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ServerRoom
PercentofSample
None One Two 3 to 5 6 to 10 11 to 25 Over 25
Number of Datacenter and Server Facilities with Customershaving Server Room as the highest Datacenter Type
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There seems to be a lot ofactivity in this segment interms of discontinuations andplanning of new datacenters.
IDC thinks a number of smallcompanies are migratingfrom closets to server roomsappreciating the need to havemore formal IT than a stack ofboxes.
This is again a reflection offast growing companies in arapidly expanding economy.
Datacenter Drilldown:Discontinue/New Build
Datacenter Drilldown:Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does yourorganization plan to build or close over the next 3-5 years?
3
6
23
157
189
108
108
0 50 100 150 200 250 300
Enterprise
Mid-Tier
Localized
Server Room
Overall
No of Datacenters
New
Discontinue
Plan to Build New Datacenter by Customershaving Server Room as the highest Datacenter Type
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Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Section D
Datacenter Characteristics:Size, Capacity, Utilization
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35 2008 IDC
Note: Multiple response.
Barring enterprisedatacenter respondentswhere a large majority hasindicated havingdatacenters located on an
independent floor, mostothers are sharing spacewith the rest of the office.
Malaysia and Thailandhave the highest numberof respondents indicatingdatacenters on standaloneplots.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall Server Room Loc aliz ed Mid-Tier Enterpris e
Standalone on an independentplot of land - away from other parts of yourorganizationStandalone onits own floor or in its ownbuilding
Sharing space with other functions in your organization
Location of the Datacenter
Q. Thinking about your datacenter , is it shared/standalone?
Datacenter Overview:Location
Datacenter Overview:Location
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36 2008 IDC
Datacenter Characteristics:Classification
Datacenter Characteristics:Classification
26.4%33.3%
27.2%22.0%
3.8%
28.1%22.9% 37.0%
33.9%
26.4%
26.4% 24.9%
22.8%
28.8%
35.8%
19.0% 18.9%13.0% 15.3%
34.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall (N=405) Server Room
(N=201)
Localized
Datacenter (N=92)
Mid-Tier Datacenter
(N=59)
Enterprise
Datacenter (N=53)
PercentofSa
mple
Tier 4
Tier 3
Tier 2
Tier 1
34% of enterprise datacenter owners have facilities that classify under the tier 4 ranking by the uptimeinstitute. Surprisingly server rooms have tier 4 datacenters that are second to enterprise datacenters.
Q. Datacenters are categorized - by the US-based Uptime Institute - into 4 tiers, depending onthe amount of downtime they experience...which of the following tiers best describes yourdatacenter?
Datacenter as Per the Uptime Institute Classification
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37 2008 IDC
Datacenter Characteristics:Redundancy
Datacenter Characteristics:Redundancy
Q. Is your primary datacenter backed up by a redundant site?
67.8%59.2%
70.0%
81.3%73.9%
32.2%40.8%
30.0%
18.8%26.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=171)
Server Room
(N=76)
Localized
Datacenter
(N=40)
Mid-Tier
Datacenter
(N=32)
Enterprise
Datacenter
(N=23)
Percentof
Sample
Yes No
The redundancy levels aregenerally maintained wellacross all types ofdatacenters and interestingto see mid-tier having thehighest percentage ofredundancy, while serverrooms have the lowest.
IDC feels that some ofthese datacenters may notbe fully redundant and end-users could be includingdata redundancy in theresponses.
Is the Primary Datacenter Backed-up by a Redundant Site
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38 2008 IDC
Datacenter Characteristics:Sq. feet and Floor Space Occupied
Datacenter Characteristics:Sq. feet and Floor Space Occupied
Q. On average, what percent of floor space is currently being used in the following:
39.8%
37.0%
28.8%
11.3%
11.4%
10.9%
15.3%
17.0%
11.9%
12.0%
16.9%
17.0%
14.9%
8.7%
15.3%
20.8%
21.9%
31.5%
23.7%
34.0%
0% 20% 40% 60% 80% 100%
Server Room
Localized
Datacenter
Mid-tier
Datacenter
Enterprise
Datacenter
Percent of Sample
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39 2008 IDC
Datacenter Characteristics:UPS Capacity
Datacenter Characteristics:UPS Capacity
Q. What is the total UPS (uninterruptible power supply) capacity for your Primary Datacenter?- Primary & Redundant UPS capacity
UPS Capacity by Primary & Redundant FacilityThe average UPScapacity isrelatively smaller inASEAN but it iscommensurate withthe smaller scale
infrastructure.26% of enterprisedatacenters and15% of mid-tiersrespondents haveaverage UPScapacity over250KW with veryclose redundancy.
60.7% 64.2%
42.4% 44.6%
28.8% 30.5% 30.2%34.0%
22.4%20.4%
27.2% 28.3%
37.3% 37.3%
22.6%18.9%
5.5% 4.5%
12.0%9.8%
1 3.6% 10 .2%
18.9% 22.6%
2.5% 2.5%
4.3% 4.3% 5.1% 5.1%
1.9%3.8%
1.5% 1.5%5.4% 4.3%
3.4% 3.4%
11.3%9.4%
7.5% 7.0% 8.7% 8.7% 11.9% 13.6% 15.1%11.3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Server Room
(Primary)
Server Room
(Redundant)
Localized
(Primary)
Localized
(Redundant)
Mid-Tier
(Primary)
Mid-Tier
(Redundant)
Enterprise
(Primary)
Enterprise
(Redundant)
PercentofSa
mple
b elow 5 0 K W 5 0- 10 0 K W 1 01 -1 50 K W 1 51 -2 50 KW 2 50 +K W mor e t ha n 5 00 KW
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40 2008 IDC
Datacenter Characteristics:Average Load Capacity per Rack
Datacenter Characteristics:Average Load Capacity per Rack
Q. What is the average load capacity per rack within your Primary datacenter?
47.7%53.2% 52.2%
37.3%30.2%
21.2%
22.9%17.4%
22.0%20.8%
10.4%
10.9%
6.5%
10.2%
15.1%
5.2%
4.0%
7.6%
8.5%
1.9%
15.6%9.0%
16.3%22.0%
32.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=405)
Server Room
(N=201)
Localized
Datacenter
(N=92)
Mid-Tier
Datacenter
(N=59)
Enterprise
Datacenter
(N=53)
Percent
ofSample
2-3KW 4-5KW 6-8KW 9-10KW 10+ KW
The average loadcapacity is 4.9KW inserver rooms andscales to 7.7KW inenterprise datacenters.
32% of the enterpriseand 22% of the mid-tier
datacenter customersreplied as having theaverage load capacityper rack at more than10KW, which explainswhy blade penetration isamong the higher sidein the region in ASEAN.
Average Load Capacity per Rack in The Datacenter
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Datacenter Characteristics:Power Utilization
Datacenter Characteristics:Power Utilization
Q. What percentage of the power coming into the datacenter is used to power IT equipment (asopposed to non-IT equipment, like air conditioning, etc..)?
22.0% 24.4% 20.7%13.6%
24.5%
15.6% 13.9% 16.3%25.4%
9.4%
14.3% 14.9% 16.3% 11.9%
11.3%
13.6% 10.0%15.2% 18.6%
18.9%
20.2%18.4%
18.5%22.0%
28.3%
14.3% 18.4%13.0%
8.5% 7.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=405)
Server Room
(N=201)
Localized
Datacenter
(N=92)
Mid-Tier
Datacenter
(N=59)
Enterprise
Datacenter
(N=53)
PercentofS
ample
less than 33% 33% - 42%
43% - 50% 51% - 63%
mor e tha n 63 % No da ta availab le or do n ot k now
46% of the electricity,on an average, isconsumed for ITpurposes, which meansthe rest is used forcooling and otherpurposes leading tohuge power overheads.
The situations worsensas we go fromenterprise to serverrooms.
Its interesting to see themany dont knowsshowing bothignorance andincapability to advance.
Power Utilized by IT vs Other Equipment in Datacenter
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Datacenter Characteristics:Who Pays The Bill
Datacenter Characteristics:Who Pays The Bill
Q. In general, which budget within your company pays for the electric (power) costsassociated with your Primary Datacenter?
35.3% 35.8% 38.0% 37.3%
26.4%
21.2% 16.9%
23.9% 25.4%
28.3%
33.1% 38.8%25.0%
28.8%
30.2%
4.0% 3.0% 6.5%3.4%
3.8%
3.5% 2.0% 4.3%5.1%
5.7%
3.0% 3.5% 2.2% 0.0% 5.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=405)
Server Room
(N=201)
Localized
Datacenter
(N=92)
Mid-Tier
Datacenter
(N=59)
Enterprise
Datacenter
(N=53)
PercentofSample
Other
Costs are part ofBuilding
Lease/Rent
Chargebackacross Lines ofBusiness
Administrative/Corporate Budget
Facilities Budget
IT OrganizationBudget
It seems that the powerand cooling costs arepaid under theadministrative/corporatebudget rather that IT,
which could be whyrespondents dont seeany power and coolingissues. Of courseignorance could beprevailing even in thehigher-end enterpriseswhere IT does own thebudget, since they areprobably not beingmandated to measureand control it thus far
Budget of Datacenter Electric Costs by Primary Facility
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Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Section E
Datacenter Power and CoolingImpact, Challenges and Resolves
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Datacenter Power and Cooling:Impact of Current Inefficient Power SystemDatacenter Power and Cooling:Impact of Current Inefficient PowerSystem
Q.Has your organization experienced any of the following business impacts from issues orchallenges related to power of your datacenter?
The most often notedbusiness impacts frompower issues is increasedoperational costs, and mostalarmingly, hardwaredamaged and datacenteroutages.
Smaller sites are more likelyto believe that there arefewer business impactsfrom power and coolingissues compared todatacenters. This is achallenge for vendorslooking to sell into thismarket and will require aclear articulation of thebusiness costs from powerand cooling issues.
49%
43%
37%
32%
31%
30%
22%
0% 10% 20% 30% 40% 50% 60% 70%
Increased OperationalCosts
Hardware Damaged
Server or StorageDowntime
Datacenter Outage
Constraineddeployment of new
servers/systems
Lowered Customer
Satisfaction
Loss of Revenue
Percent of Sample
Overall
Enterprise
Mid-Tier
Localized
Server Room
Business Impact Related to Power Issues by Primary Facility
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Datacenter Power and Cooling:Impact of Current Inefficient Cooling SystemDatacenter Power and Cooling:Impact of Current Inefficient Cooling System
The major business impactfrom cooling issues isincreased operational costs,system downtime, and mostalarmingly, hardwaredamaged and datacenteroutages.
Smaller sites are more likelyto believe that there arefewer business impactsfrom power and coolingissues compared todatacenters. This is achallenge for vendorslooking to sell into thismarket and will require aclear articulation of thebusiness costs from powerand cooling issues.
45%
39%
33%
31%
26%
0% 10% 20% 30% 40% 50% 60%
Increased Operational
Costs
Server or Storage
Downtime
Hardware Damaged
Datacenter Outage
Constrained deployment of
new serv ers/systems
Percent of Sample
Overall
Enterprise
Mid-Tier
Localized
Server Room
Business Impact Related to Cooling Issues by Primary Facility
Q.Has your organization experienced any of the following business impacts from issues orchallenges related to cooling of your datacenter?
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Datacenter Power and Cooling:Challenges with respect to Power and Cooling
Datacenter Power and Cooling:Challenges with respect to Power and Cooling
Q.On a scale of 1-10 (where 1=Not a Challenge and 10=Extremely Challenging), please rate each ofthe following issues in terms of the challenge they present to your organization in powering andcooling your datacenter/s..
Challenges in Power & Cooling Existing Datacenters
4
5
Floor/RACKSpace/density
Power Costs/Spending
Available Power Supply
Inadequate/Outdated Power Equipment
such as UPS, PDUs, Generators, etc
Lack of Envoirnment Monitor and Mgt
tools
Lack of Air Flow
ighDensity Systems installed (such as
Blades/Smallform factor rack servers)
En te rp ri se M id -T ie r L oc aliz ed S er ve r Roo m
Power/costs spending onelectricity followed byavailable power supplywere among the highlyrated challenges overallwith some differences byeach datacenter type.
Enterprise datacenters
brought up electricitycosts and lack ofenvironment mgt tools
Mid-tier find availablepower supply, outdatedPower equipment andcost as challenges.
Localized & server roomsfind lack of managementand monitoring tools as achallenge apart frominadequate powerequipment
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Datacenter Power and Cooling:Preferred Solutions
Datacenter Power and Cooling:Preferred Solutions
Q. On a scale of 1-10 (where 1=Not likely at all and and 10=Extremely likely), please ratehow likely you are to implement the following solutions that would help improve the power andcooling functions within your datacenter/s..
System/Server levelsolutions are the mostsought after across alldatacenters followed byroom level in enterpriseand mid-tier, and racklevel in localized andserver rooms.
While consulting isbrought-up in the contextof outsourcing by most,localized datacenters areconsidering usingservices to re-architecttheir datacenters to builda more efficient facility
The following slideshows a breakdown ofthe actual services withineach of these.
Rack-level Solutions
System/Server Level Solutions
Room-level Solutions
Consulting Solutions
Solution for Improving Power & Cooling Functions
4
5
6
Enterprise
Mid-Tier
Localized
Server Room
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48 2008 IDC
Datacenter Power and Cooling:Preferred Specific Solutions
Datacenter Power and Cooling:Preferred Specific Solutions
Q. Which of the following actions would your organization take - or consider taking?
Likelihood of the Following Solutions Implementation
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Server consolidation/Server Virtualization/Reduce number of
installed servers
Installmore energy efficient servers
Use power management software
Installsupplemental rack cooling
Reduce/Clean up Cabling in the rack to improve airflow
Racks with high percent open area doors ---> improve air flow
Use Fans to improve air flow
Implement Hot/cold aisle rack configuration
Increase the size of the datacenter footprint
Bring additionalPower to the datace nter from utility company
Clean out cables in raised floor to improve air-flow
Outsource Datacenter operations
Use a collocation or hosting facility
Use Datacenter Engineering and Design Services to assess andrearchitect the datacenter
Enterprise
Mid-Tier
Localized
Server Room
System level Solution
Rack level Solution
Room level Solution
Consulting Services
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49 2008 IDC
Datacenter Power and Cooling:Power Vendor Mindshare
Datacenter Power and Cooling:Power Vendor Mindshare
Q. Which vendor primarily comes to mind when you think about power solutions for datacenters?
0%
5%
10%
15%
20%
25%
30%
35%
O ver all S er ve r Roo m Loc aliz ed Da tac ent er Mid- Tier D at acent er Ent er pr ise C lassDatacenter
Perce
ntofSample
Hewlett Packard IBM Sun Microsystems Dell APC/MGE Liebert/Emerson Eaton/Powerware Other Don't know
APC/MGE seems to be enjoying the most recall in ASEAN, when it comes to vendors providing power
solutions across all but mid-tier datacenter category where 32% respondents choose IBM. HP is a close
third overall with customers in mid-tier, enterprise and server rooms. Emerson surprisingly finds very littlerecall across almost all types of datacenters.
Power Vendor Mindshare by Primary Facility
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50 2008 IDC
Datacenter Power and Cooling:Cooling Vendor Mindshare
Datacenter Power and Cooling:Cooling Vendor Mindshare
0%
5%
10%
15%
20%
25%
30%
35%
O ve ra ll Serve r Room Loc al iz ed D atac ente r M id-Tie r D atac ente r Enterpris e C la ss
Datacenter
PercentofSample
Hewlett Packard IBM Sun Microsystems Dell APC/MGE Liebert/Emerson Eaton/Powerware Other Don't know
It seems the visibility of vendors providing cooling solutions is not too strong among the datacenter
operatives, although there maybe a facilities/maintenance department that knows better. Of the vendors
that got called out APC and IBM again have the most recall although IBM doesnt really sell its own coolingequipment but has site services that help design and procure cooling systems.
Cooling Vendor Mindshare by Primary Facility
Q. Which vendor primarily comes to mind when you think about cooling solutions fordatacenters?
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Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Section F
Datacenter OperationsSpending & Solution Partner
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52 2008 IDC
Datacenter Operations:Cap-ex Spending on Datacenter
Datacenter Operations:Cap-ex Spending on Datacenter
Q. What was the capital-expenditure (Cap-ex) involved in building your primary datacenter?
52.0%60.5% 57.5%
40.6%
30.4%
32.7%
32.9%
27.5%
37.5%
34.8%
9.4%
2.6%15.0%
15.6%
13.0%
2.3% 2.6% 3.1%
4.3%
1.8%1.3%
8.7%
0.6% 3.1%1.2%8.7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=171)
Server Room
(N=76)
Localized
Datacenter
(N=40)
Mid-Tier
Datacenter
(N=32)
Enterprise
Datacenter
(N=23)
PercentofSample
L es s th an US $2 50 ,0 00 US $2 50 ,0 00 to l es s th an US $5 00 ,0 00
US$500,000 to less than US$1 million US$1 million to less than US$2 million
US$2 million to less than US$3 million US$3 million to less than US$5 million
US$5 million to less than US$10 million
If we take away the 9% enterprisedatacenter users who haveindicated spending between5-10MUS$, the averagespend is in the range of 500-600K for mid-tier andenterprise datacenters, and300K for localized and serverrooms.
IDC believes there are a fewreasons for the lower
average spend in ASEAN(see next slide).
1. The datacenter is either co-located with rest of the officeor in a rented space therebyreducing the realty costburden
2. The size and scale ofdatacenters in ASEAN, arenot too big which probablyhas an impact on thesophistication of thefacilities. After all the
average age is between 7-9years (slide 17)
Capital Expenditure in Building your Datacenter
-
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53 2008 IDC
Capital Expenditure Breakdown
Datacenter Operations:Breakdown of Cap-ex Spending on Datacenter
Datacenter Operations:Breakdown of Cap-ex Spending on Datacenter
Q. For the capital expenditure spent on building your datacenter, can you please providea % breakdown of that spending for the following categories..
11.0%6.0%
13.0% 13.0% 11.0%
9.0%
9.0%
9.0% 9.0% 9.0%
2.0%2.0%
2.0% 3.0% 3.0%7.0%
8.0%
7.0% 7.0% 7.0%
10.0%11.0%
9.0% 9.0% 11.0%
34.0%36.0%
35.0% 33.0% 30.0%
13.0% 14.0% 12.0% 12.0% 17.0%
4% 4% 4% 5%5%4% 3%
4% 4%5%5% 6%
5% 5% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=125)
Server Room
(N=29)
Localized
(N=51)
Mid-Tier
(N=25)
Enterprise
(N=20)
Percento
fSample
B ui ld in g D es ig n/ Co ns tr uc ti on M ec ha ni ca l/E le ct ri ca l s er vi ce s, C a bl in g & E qu ip
C hi lle d w at er p la nt C on st ru ct io n Ai r C on di ti on in g u ni ts
Generators/UPS Servers/Storage (HW and OS, Infra SW)
N et wo rk in g & C om ms H ar dw ar e F ir e S er vi ce s & P hy si ca l S ec ur it y
R ais ed f lo or /a rtif ic al c eilin g Ot he r F ac ili ty E qu ip me nt
The biggest proportion of cap-ex spending in ASEAN is the ITportion which is averaging to45-50% for server/storage andnetworking & comms.hardware.
20% of the expense is spreadacross buildingdesign/construction andmechanical/electrical services
& cabling equipment etc. Thethird biggest category isgenerators and UPS, with airconditioning at 7-8%.
It does seem like a lot of thesedatacenters are IT heavy due toa lot of emerging economiesthat have a significanthardware spend, so when welook at Singapore we findbuilding,maintenance/cablingat 31% of the overall cap-exwhich is more in line with the
more developed markets
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Datacenter Operations:Op-ex Spending on Datacenter
Datacenter Operations:Op-ex Spending on Datacenter
Q. Generally speaking, what is the operational-expense (op-ex) for your primary datacenter -per month? - In-house
53.2%
64.3%56.8%
41.4%
27.3%
25.9%
24.3%
24.3%
24.1%
36.4%
8.2%
5.7%
2.7%
10.3%22.7%
8.2%
4.3%
10.8%
13.8%
9.1%
2.5%1.4%
2.7%3.4%
4.5%1.3% 2.7%3.4%
0.6% 3.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=158)
Server Room
(N=70)
Localized
Datacenter
(N=37)
Mid-Tier
Datacenter
(N=29)
Enterprise
Datacenter
(N=22)
PercentofSample
Le ss th an US$ 25 ,000 US$ 25 ,000 to le ss th an US $5 0,0 00
US$50,000 to less than US$150,000 US$150,000 to less than US$300,000
US$300,000 to less than US$500,000 US$500,000 to less than US$750,000
US$750,000 to less than US$1 million
The average operationalexpense is between US$38-120K per month, with mid-tier datacenters having thehighest op-ex average atUS$121K, while enterprisehave an unusually lowaverage of US$78K only,which is close to theUS$70K that localizeddatacenters have.
Looking at the next slide itseems the mid-tier andlocalized have higherelectrical costs ascompared to enterprisedatacenters which isdriving the higher op-ex
Estimated Monthly Operational Expense
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Operational Expenditure Breakdown
Datacenter Operations:Breakdown of Op-ex Spending on Datacenter
Datacenter Operations:Breakdown of Op-ex Spending on Datacenter
Q. For the operational expenditure spent on building your datacenter, can you please provide a% breakdown of that spending for the following categories..
21.0% 19.0%24.0% 26.0%
19.0%
11.0%9.1%
9.3%
16.9%
12.2%
8.3%7.6%
7.1%
9.8%
10.4%
12.2%12.3%
13.9%
9.7%
12.5%
9.7%10.6%
9.6%
7.1%
10.4%
7.9%9.3%
7.8%6.1%
5.9%
7.1% 8.0%7.3%
4.8%7.5%
11% 13% 11%10%
8%
5% 5% 4% 3% 6%
7% 6% 7% 7% 8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=171)
Server Room
(N=76)
Localized
(n=40)
Mid-Tier
(N=32)
Enterprise
(N=23)
PercentofSample
Direct IT electricalcost (IT systems & lighting etc) Cooling electricalcosts (cooling system only)
Cooling maintanence costs Networking cost
Labor cost Datacenter faciltiy rent or leasing cost
U PS /G en er at or m ai nt an en ce c os ts I T m ai nt an en ce c os ts ( ex l ab or c os ts )
I T mai ntane nc e c osts (If outs ource d) Othe r fa ci li ty ove rhe ad c osts
IT equipment and coolingpower consumption seemsto be among the majordrivers of op-ex spendingin ASEAN followed bynetworking and ITmaintenance costs.
Enterprise datacentersgenerally seem more
balanced while mid-tier andlocalized seem to haveenergy cost issues thatneed to be addressed.
IDC believes there is agood opportunity fordatacenter solutionvendors to engage ASEANcustomers in making theirdatacenters more efficientfrom a power and coolingperspective
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Datacenter Operations:Preferred Partner
Datacenter Operations:Preferred Partner
Q. If your organization were to transform its datacenter (ie, build a next generationdatacenter), would you prefer to...
34.6% 32.8%40.2%
28.8%37.7%
26.7%22.4%
30.4%
33.9%
28.3%
23.5%29.4%
19.6%
18.6% 13.2%
6.4% 7.0%4.3%
3.4% 11.3%
3.7% 3.5%3.3%
3.4%
5.7%1.0% 0.5%1.1%
1.7%
1.9%4.2% 4.5%1.1%
10.2%1.9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall
(N=405)
Server Room
(N=201)
Localized
Datacenter
(N=92)
Mid-Tier
Datacenter
(N=59)
Enterprise
Datacenter
(N=53)
PercentofSample
Don'tKnow
Others
Work with vendors who do not have their own equipment such thatwe do not lock ourselves in.we prefer servicecompanies that offer best-of-breed solutionsWork with the new breed of consultants who understand how to build the next generation datacenter
Work with localcon sultants who understand your needs better rather than big named vendors
Talk to experts in different areas, like IT or power or cooling design/layout..since you dont think one vendor can do it all
Use one major vendor to be your key consultant in helping you transform
Except mid-tierdatacenters almost allothers prefer using asingle vendor who canhelp them transform.However, almost a quarterin others and a third inmid-tier prefer workingwith vendors by domain.We reckon this is drivenfrom the critical power andcooling issues that aredriving the op-ex for manycustomers in ASEAN.
Server rooms, localizedand mid-tier datacentersalso prefer localconsultants which isperhaps driven by theflexibility offered by theselocal consultants
Preferred Partner for Datacenter Transformation
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Datacenter Operations:Current Engagement
Datacenter Operations:Current Engagement
Q. Can you tell us if your organization is currently working with an outside party on...
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Datacenter health
assessment
Understanding how to
build a more energy
efficient datacenter
Measuring and
controlling the amount
of heat & cooling in the
datacenter
Datacenter
construction (including
building, cabling and
chiller plant..)
IT vendor
(hp/dell/ibm..)
Local
construction or
engineering
company
Power or cooling
vendor
(liebert/emerson/
apc)
SI or consulting
firm
NA or none
When it comes down tocurrent engagements wesee IT vendors leadingthe pack, with localcompanies being thehighest in datacenterconstruction. However,
the power and coolingcompanies areconspicuously missingand one wonders whetherthe engagements directlywith them are mostlyamong the niche playersand through otherproviders such as ITvendors and SIs.
Percent of Sample
Currently Working with any Third Party for the Following
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Datacenter Operations:Preferred Attributes in the Partner
Datacenter Operations:Preferred Attributes in the Partner
Q. What would be the key attributes your organization would look for in a datacenter vendor?
0% 10% 20% 30% 40% 50% 60% 70%
Should have capabi lities to design (from scratch)
and construct a datacenter either directly or
through partners
Should understand the intracacies of power and
cooling
Should be able to provide an end-to-end service
on location, design/layout and necessaryequipment
Should not try to sell its own IT or facilities
equipment to usbut should work as per our
preferences
Should be well versed in the current and future
issues facing datacenter owners, in order to help
us proactively build a
Percent of Sample
Enterprise Mid-Tier Localized Server Room
It seems that end-to-end capabilities andsingle point of contactare key attributes thatthe datacenter ownersare keen to have in theirproviders.
The single point of
contact from a deliveryperspective seemsparticularly importantto localized and serverroom respondents.
Mid-tier respondentsrate understanding ofthe intricacies of powerand cooling higheralong with server roomrespondents
Key Attributes of a Datacenter Solution Provider
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Thanks!
Avneesh Saxena, Group VP, Systems, Storage & Software
+852-29054223