Data & Analytics Will Disrupt Your Business Model
-
Upload
logi-analytics -
Category
Technology
-
view
1.494 -
download
1
description
Transcript of Data & Analytics Will Disrupt Your Business Model
#ProductCampDUB @LogiAnalytics
Data and Analytics will disrupt your
business model
Product Camp Dublin – 5 June 2014
#ProductCampDUB @LogiAnalytics
Contact Information
Alvin Wong
Product Marketing Manager
2
#ProductCampDUB @LogiAnalytics
Embedded Analytics
Integration of analytic content and capabilities inside software applications
3
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Disruption
4
#ProductCampDUB @LogiAnalytics
Fitness trackers
5
#ProductCampDUB @LogiAnalytics6
Data and analytics
is a disruptive force
for all products and services
#ProductCampDUB @LogiAnalytics
Amazon
7
No need for a salesperson!
Embedded DataFast Transactions
+
#ProductCampDUB @LogiAnalytics8
All applications
are becoming
Analytic Applications
#ProductCampDUB @LogiAnalytics
Kayak
9
New business model
Analytic ApplicationSmooth
Transactions
+
#ProductCampDUB @LogiAnalytics
Analytics as a Core Capability
• In successful consumer applications
• For smarter consumers
10
Applications Analytics
#ProductCampDUB @LogiAnalytics
Analytics in Business Applications
11
Business
Applications
Business
Intelligence
Work
Smarter
?
#ProductCampDUB @LogiAnalytics
Social Media Monitoring
12
#ProductCampDUB @LogiAnalytics
Analytics Enables Smart Process Applications
“Smart process applications are growing at double-digit rates
(18%) that are significantly faster than the overall software
market (7%).”
• Embedded awareness data relevant to the business activity
• Embedded analytical tools designed for the task at hand
- Forrester, Global Tech Market Outlook, 2013
13
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
2. Value of data and analytics
14
#ProductCampDUB @LogiAnalytics
2014 State of Embedded Analytics Report
• Executive Insights on
Embedded Analytics
• Why Embed Analytics
• How to Embed Analytics
15
http://learn.logianalytics.com/2014-soea
#SOEA
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Relative to the overall value of your
application, what is the value of analytics
in your product?
16
#ProductCampDUB @LogiAnalytics
23%Last year
Percentage value of analytics relative to
the overall product:
17
35%This year
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
What percentage of your users
regularly use analytics today?
18
#ProductCampDUB @LogiAnalytics
51%today
Regular users of analytics:
19
68%1-2 years
#ProductCampDUB @LogiAnalytics
Software providers agree that embedded
analytics helps them:
89%
90%
90%
91%
92%
92%
Create a competitivedifferentiator
Attract new users
Give better sales demos
Increase end user adoptionof the product
Improve customersatisfaction
Improve user experience
20
#ProductCampDUB @LogiAnalytics
22.6%Of those who charge for
analytic capabilities, companies
charge on average 22.6% on
top of their core offering.
21
#ProductCampDUB @LogiAnalytics
65%of software providers will
invest in embedded
analytics over the next 12
months
22
#ProductCampDUB @LogiAnalytics
43%of those who do
NOT have
embedded
analytics
Who will invest in embedded analytics over
the next 12 months?
23
75%of those who do
have embedded
analytics
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Invest for the short- and long-term.
24
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
The trend is moving toward
Infused Analytics.
25
#ProductCampDUB @LogiAnalytics
Evolving Analytic Nature of Business Applications
Analytics is becoming…
• a core capability within applications instead of
being an adjunct capability
• prevalent within the user experience and user
workflows
26
#ProductCampDUB @LogiAnalytics
Embedded Analytics Maturity Model
Increasing integration = product differentiation
27
UI UI
EmbeddedNon-Embedded
#ProductCampDUB @LogiAnalytics
The Standalone Analytics Application
The only shared component between the application and
analytics is the common data source.
28
Standalone Analytics
Application
UI UI
Application
OK
Analytics
Application
#ProductCampDUB @LogiAnalytics
Gateway to Analytics Application
User security and access is integrated via single sign-on.
29
Standalone Analytics
Application
UI UI
Gateway to
Analytics
Application
OK
Analytics
ApplicationOK
#ProductCampDUB @LogiAnalytics
Gateway to Analytics
30
On-Premise
ApplicationsCloud
Applications
Cloud BI
Standalone Gateway Inline Infused
• On-premise applications in retail and healthcare
• Hybrid architectures
OK
OK
OK OK
#ProductCampDUB @LogiAnalytics
Inline Analytics
Analytics appears inside the application.
31
Standalone Analytics
Application
UI UI
Gateway to
Analytics
Inline
Analytics
Application
OK
Analytics
ApplicationOK
Module
OK
#ProductCampDUB @LogiAnalytics
Infused Analytics
Analytics integrated within application
workflows.
32
Standalone Analytics
Application
UI UI
Gateway to
Analytics
Inline
Analytics
Infused
Analytics
Application
OK
Analytics
ApplicationOK
Module
OK
OK
#ProductCampDUB @LogiAnalytics
Interactive Medica
Multi-channel CRM solution for the life sciences industry
• Replaced a vital, but expensive and manual process, with an efficient
workflow
33
Standalone Gateway Inline Infused
#ProductCampDUB @LogiAnalytics
How applications embed analytics today
Level 1
Gateway to
AnalyticsLevel 0
Standalone Analytics
Application
Level 2
Inline AnalyticsLevel 3
Infused
Analytics
Application
OK
Analytics
Application
OK
Module
OK
OK
34
9%16%
53%
22%
#ProductCampDUB @LogiAnalytics
100%of those who infuse
analytics say it
increases revenue
Infused analytics delivers results
35
95%of those who infuse
analytics say it
creates a competitive
differentiator
#ProductCampDUB @LogiAnalytics
How applications anticipate embedding
analytics
15% 14%
30%
41%
Standalone Gateway Inline Infused
Application
OK
Analytics
Application
OK
Module
OK
OK
36
#ProductCampDUB @LogiAnalytics
How applications anticipate embedding
analytics
37
5%10%
34%
51%
Standalone Gateway Inline Infused
With Embedded Analytics Today
37%
23% 22%18%
Standalone Gateway Inline Infused
Without Embedded Analytics Today
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Plan for deeper integration,
in phases.
38
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Big Data
39
#ProductCampDUB @LogiAnalytics
What is Big Data?
• X # rows of data
• A concept (Volume, Velocity, Variety)
• A technology (Hadoop, NoSQL, Analytic
Datastores)
• Bullocks
#ProductCampDUB @LogiAnalytics
Gartner Hype Cycle
#ProductCampDUB @LogiAnalytics
Data sources to be deployed
42
#ProductCampDUB @LogiAnalytics#ProductCampDUB @LogiAnalytics
Data is evolving.
43
#ProductCampDUB @LogiAnalytics
2014 State of Embedded Analytics Report
• Executive Insights on
Embedded Analytics
• Why Embed Analytics
• How to Embed Analytics
44
http://learn.logianalytics.com/2014-soea
#SOEA
#ProductCampDUB @LogiAnalytics
Data and Analytics will disrupt your
business model
Product Camp Dublin – 5 June 2014