RETA I L

UNDER ARMOURIntroducing the Under Armour Curry 3. Bringing all the excitement of the world’s best player to Rebel stores across Australia with a unique combination of custom 3D POS displays and eye popping large format print. A visually stunning campaign creating emotional connections by putting customer’s in the shoes of their NBA idol.

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UNDER ARMOURWithin this campaign we utilised our industrial design and in-house structural expertise to produce all of these various stands and displays.

This campaign provides an eye catching and engaging feature within each store, and highlights key products.

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UNDER ARMOURBacklit prints, plinths, banners and floor decal prints. This Under Armour campaign in Rebel compliments the product range perfectly, with great positioning, design and imagery.

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SEAFOLLYRealising Seafolly’s concept across 7 stores in both Australia and Singapore. Each window contains up to forty individually strung pieces of flourescent, mirrored and flat bed printed acyrlic. The acrylic has been laser cut to shape and layered to create a vibrant, eye-catching window installation capturing the limited edition Ibiza Escape collection for Seafolly.

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SEAFOLLYFor this summer campaign, we were asked to assist with the industrial design, large format prints and installation of window displays at six premium stores and twenty-two stores in total. The tactility and artisanship has been translated into the window display by using 4000 metres of 6mm diameter rope custom dyed to match the season’s hero swimsuit.

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SEAFOLLYOur industrial design lead worked on this Seafolly campaign, a stand out piece with intricately laser cut mobiles, designed to match the Seafolly product designs.

SEAFOLLYThis beautiful Seafolly campaign was industrially designed in-house at Dashing and constructed using multiple layers of B-flute which were printed digitally on our Flatbed 11000. Each flower consists of multiple layers to provide an eye-catching tiered effect in the window display. In addition, there were also Fabric Banners, Acrylic Cut Flowers and Decals to further create different layers and textures.

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SEAFOLLYWe produced the large fabric banners, vinyl cut decals, and brought their vision of the fabric curtains to life in a range of sizes and colours for their various stores.

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SEAFOLLYMexican Summer! These beautiful feather decals have been printed with a pattern that draws inspiration from the Seafolly Bikini prints. The decals work wonderfully at framing the mannequins and hero-ing the products.

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SEAFOLLYDashing produced a collection of beautiful prints for the new Seafolly office fit out. A blank canvas with splashes of colour, this office looks both modern and welcoming.

Dashing built sixty custom fabric frames with brushed timber edging in one week! Fabric printing provides a textural and tactile finish that works very well with certain retail imagery.

QUICKSILVERQuicksilver approached us to provide same-day concepts and designs for their head office showroom windows showcasing the new Quicksilver ‘diamond deluxe’ material and providing a fun, innovative and fresh new feel to the Roxy brand.

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LULULEMONWe have been working closely with Lululemon to produce a variety of small format branded collateral to keep them looking Dashing at their events, launches and Ambassador Summit’s throughout the year.

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R.M. WILLIAMSAn exciting Visual Merchandising project for R.M. Williams stores across Australia, New Zealand, the United States and the UK. Our in-house industrial designer produced and manufactured real copper panels for a truly premium look, suspended from the ceiling to frame and hero the products in the windows. A stunning result!

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R.M. WILLIAMSSimple yet beautiful. This campaign is centred around an aerial view of Australia’s coastline drawing on colours that are reminiscent of the R.M. Williams brand. Finished off with a silver decal of the word ‘Summer’.

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HERMESEach window was custom produced using sheets of red acrylic with prints on self-adhesive fabric. These were then laser cut to various shapes and installed piece by piece to ensure the highest quality finish that is synonymous with the Hermès brand.

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HERMESWhen a window display becomes a piece of art. Hermes really do run wild with the window display concepts, and we love taking them to that next level. The butterflies evolved from an intricate process of applying fabric to the board and heat molding to form a butterfly shape.

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HERMESAs a retailer, your display windows are literally your windows to the world.

Hermes is an elegant brand with creative flair and we love producing their vision.

With Hermes less is more, and with print we can create a stunning layered display with minimal fuss.

UNIQLOBringing the key element of a product to life by designing custom visual messaging. These 3D aisle displays featured spinning fans within the structure to create the affect of air, breathability and movement in the clothing and draw attention to this new Uniqlo range.

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UNIQLOWe produced this wall with our in-house design team and industrial designer to showcase Uniqlo’s breathable linen. This was achieved by creating a 3D printed curved wall.

The 3D origami kites, designed as a hanging feature, presents Uniqlo’s vibrance and breathability.

UNIQLOFor Uniqlo we provided instore point of sale throughout all of their stores, from floor decals to board signage. Each area within the Uniqlo store has a particular theme and we have provided print to support their desired look and feel.

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KIKKI.KA beautiful window display celebrating a collaboration between kikki.K and bestselling author Arianna Huffington. The design of the products was recreated by producing colour matched oversize stationary out of acrylic and creating custom graphics to deliver the desired watercolour effect.

THE NORTH FACE50th anniversary exhibition. We printed their stunning imagery on a variety of substrates to create maximum visual impact throughout the space. This included double-sided vinyl banners, large hanging fabric banners, mounted & framed digital prints, and a special blockout vinyl used for window decals and the large printed curtain backdrop. Each element then carefully installed on-site with lighting technicians for that exhibition quality finish.

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THE NORTH FACEA global brand with vibrancy and adventure at its heart. The North Face have some spectacular imagery of their products in action and at Dashing we do our very best to highlight those products in the best way possible with the right stocks and the highest quality inks to showcase their colourful clothes and accessories in-store.

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THE ATHLETE’S FOOTInstalled in 180 stores Australia wide, strategic concept and design meets quality production and installation to generate excitement and attention to the exclusive features and distinctive blue colourway of the new Asics GT-2000 shoe.

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THE ATHLETE’S FOOTAn end-to-end campaign spanning concept, photography, design and print, we used the colours of the exclusive shoe to create a bold and impactful campaign centred around the male lifestyle image. Brought to life in-store through a combination of window plinths to display the shoes, window banners and customised ferrous paper panels to allow for frequent interchangeability.

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THE ATHLETE’S FOOTFrom hanging banners and posters to display stands to help hero the Athletes Foots products, this store is bold, vibrant and definitely eye-catching!

Does it make you want to fly in and run out with your latest pair of Runners?

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THE ATHLETE’S FOOTA vibrant footwear campaign produced for a roll out across all Athlete’s Foot stores. With hanging banners, 3D lettering, Image board signs, counter cards and wonderfully fun podiums of 1st, 2nd and 3rd place for customers to interact with. The imagery and positioning of the in-store POS is cleverly thought out to engage the customer with the products.

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ASICSWhat better way to display a sports brand and active wear? This ASICS display will catch the attention of the customer purely from it’s point of difference! Die-cut runners and box displays, simple but very effective!

GROUNDEDWe developed designs for their circle shopfront window and product display panel that were reflective of the holiday season while keeping with the story, background and overall presentation of Grounded brand. For the window we produced a semi-opaque outer rim and metallic decals that give a beautiful snow effect and the fabric printed panel creates a unique and engaging backdrop for framing the shoes in-store.

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SKECHERSThis POS campaign had it all! We manufactured the printed in-store collateral, hanging banners, shoe stand header cards and foamcore easels. To create visual impact in the window, we produced hanging cutout displays, wall decals and printed plinths of various sizes.

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SKECHERSA POS campaign rolled out across 55 locations nationally to showcase the new Skechers Originals range. We produced all window elements including the phototex wall and flooring, hanging banners, product display plinths and hanging shoes.

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SKECHERSA complete point of sale campaign. Hanging banners, decals, shelf talkers and posters all work together to inform and excite. The branded plinths add extra volume to the window display and hero the feature shoes perfectly.

PLATYPUSThis campaign for Platypus is a classic representation of the Adidas brand with the beautifully presented colours that really catch the eye of passers by and show off the products beautifully.

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LASER CLINICS

We have been working closely with Laser Clinics Australia to roll out a digital experience in their clinics. Encouraging a more fluid engagement of offers and campaigns, that can be easily changed and updated.

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LASER CLINICSPositioning Laser Clinics as the place to go to get ‘Party Season Ready’. We created concepts and designs that were reflective of women having fun during the festive season. Large graphics, banners and digital content was then installed at 75 stores nationally in a 24 hour period to complete the transformation.

TARGETA magical Christmas world for the entire Target family. The concept of each window was inspired by the preparations for Christmas, the wrapping of presents and decoration of trees. This was achieved by designing moving elements within each window to enhance the display and create that wondrous Christmas feeling.

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TARGETFrom concept, design, print production all the way to installation we built this campaign to align with Target’s School’s Out TVC. Including 3D roundels, window decals, and 3D struts.

VANSThe focus for this Vans campaign was to highlight the Ultracush sole and this is presented on the platforms in the windows that allow for strong product placement.

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MECCATalk about voting in style! This pop-up makeup studio on election day weekend drew lines as far as the eye could see. From printed floor decals and a free standing LED lit media wall to MDF graphic wrapped voting booths, this fun and vibrant experience at Macquarie Centre had the store and entire high fashion floor buzzing with excitement.

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GENERAL PANTS Co.General pants have embraced almost all the print products with their latest print campaign! From window decals, hanging prints, floor decals and POS framed cards and the result is fantastic!

The store is engaging from the moment it captures your attention, but most importantly that consumer attention is held throughout.

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GENERAL PANTS Co.We worked with General Pants Co. Head Office to produce this bright and varied print campaign.

The plan with General Pants Co. was to gift their customers a true brand experience, from the window display to the instore collateral.

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KOOKAIStunning imagery brought to life through print! We produced and managed the distribution of oversized easel displays, hanging banners, posters and custom look books to 39 stores across Australia.

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UGG STOREA well known quintessential Australian brand, we are fortunate to work with True Alliance and their retail brand UGG. We delivered all store POS print and window display elements, including framed prints and branded boards to surround product shelving.

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VANSSanta came down the chimney and delivered print for Vans this Christmas. In the stocking they recieved beautiful decals, die cut foam board displays and hanging backdrops.

Window displays and instore collateral were produced for a Christmas experience throughout the entire store.

SAMSUNGFor Samsung we designed and installed this lenticular window display to create a sense of movement fitting with their latest lifestyle wareable - Gear Fit 2. Shrouded by Lightrail construction this meant that instead of fading into the darkness, people were drawn in by the illusion of changing images and took time to stop, take notice and discover more in-store.

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DAVID JONESColour me in Dashing. We had the pleasure of collaborating with David Jones and another supplier to help bring this campaign to life for Christmas with David Jones.

Every item oozes creativity, and above all quality. From in-store prints to window display printing.

TIMBERLANDTimberland is such a fun brand to work with as we can explore unique materials based on their rustic wooden brand look and feel. The huge hanging banner and wooden stump plinths work very well together to “shoe-case” the Timberland products.

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RIVERSThis campaign for Rivers has it all... Window Posters with Suction Caps, Counter Cards, Hanging Banners with Top and Tail Bars, Decal Frames and Window Decals. A winter explorer theme that is set up from the moment you see the window frontage, followed through to the in-store experience with prints of iconic Aussie scenery.

CAMPBELLSA Soup Exchange for the homeless of Sydney, in association with Campbell’s soup. This was an Experiential Marketing exercise aimed at providing meals and awareness for the homeless. The brief was for a background media wall to be printed and installed with 3D numbers which we fabricated from polystyrene and white acrylic. We also supplied A Frames with printed graphics to supplement the existing set up.

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MAD MEXThe Mad Mex marketing team briefed Dashing to develop a loyalty campaign for their highly exclusive ‘secret society’ members. The objective was to create a customer journey and experience that was creatively unique and had an element of surprise. From concept and design to print and distribution. This campaign won a Silver award at POPAI for Loyalty in Shopper Experience.

LEGOEvery child’s dream window display (and probably secretly every adults too!). This Lego window for BIG W stores is such fun! The Lego people are proudly placed, created on board with a strut to prop them up.

The Lego pieces and back drop banner finish this piece perfectly.

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T H A N K YO U !