DAS Acclerate Project Presentation 2012
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Transcript of DAS Acclerate Project Presentation 2012
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CONSUMERISED HEALTHCARE:
MORE THAN MEDICATION
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Contents
Insights
Landscape
Opportunities
Argument
Recommendations
Inspiration
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Inspiration…
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More Than Medication
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Landscape…
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Pharma must keep up with trends…
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“Healthcare Everywhere”
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Marketing myopia
“There is no such thing as growth
industries, only companies that take
advantage of growth opportunities”- Theodore Levitt, Harvard Business Review
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Customer Dynamic
PayersShow me the value
Consumers ProvidersI don’t want what you’re selling Show me the benefits
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BLOCKBUSTER NICHEBUSTER
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Personalised medicine
“A whole era in personalised medicine
has started.
-pwc
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CASE STUDY: IRESSA
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A diversified offer
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Insights…
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HEALTHCARE IS NOT ABOUT
TREATMENT, ITS ABOUT
OUTCOMES.
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THE CONSUMER ROLE IN
HEALTHCARE NEEDS TO BE
EMPOWERED AND ENGAGED.
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Metabolic
Disease
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By 2050, there will
be more than 2
billion people aged
60 or over
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Argument…
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THE ENGAGED PATIENT
COULD BE THE NEW
BLOCKBUSTER DRUG.
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Opportunity…
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The MTM Model
Partnership
Consumer Technology
Health
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BRING TOGETHER SKILLS
THROUGH PARTNERSHIP.
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Use of consumer
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Recommendations…
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The Model
Partnership
Consumer Technology
Health
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Build bonds.
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Engage & empower.
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GAMIFICATION
…IN HEALTHCARE?
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The MTM Model
Partnership
Consumer Technology
Health
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Create and connect.
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CLIENTS
DAS MTM MEETING
London 2013
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KEY TAKE-AWAYS:
• Build bonds.
• Engage & empower.
• Create and connect.
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HOW DO YOU SEE THE FUTURE?