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Paid Parking Demonstration

Options for Changes to DemonstrationProgram

Todd Plesko

Vice PresidentPlanning & Development

March 26, 2013

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Todays Briefing and Action

One year anniversary briefing on the paid parking

demonstration.

Options for potential modifications to the paidparking demonstration for 2nd year of the program.

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Paid Parking Demonstration Timeline

April 5, 2012

Paid Parking demonstration start up.

Oct 2012 -- 6 month Board program briefing

Mar. 26, 201212 month Board program briefing

May 1, 2013

Earliest date for program modifications Oct. 2013 18 month Board program briefing

Nov. 2013Committee decision on future of program

January 2014

Full Board approval of future program

April 2014End of two year demonstration.

Vendor contract could be extended one additional year if the

demonstration program was extended by the DART Board.

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Park & Ride Lot Usage in 2008

At the Peak of Gasoline Price Spike

4

LocationTotal

Spaces

Parked

Vehicles at

peak hour

Percent Occupied

in Sept. 2008

Downtown Garland Station 710 866 122%

Glenn Heights Park & Ride 339 403 119%

Parker Road Station 1,566 1,608 103%

PGBT Station 778 797 102%

Westmoreland Station 693 563 81%

Total 4,086 4,237 104%

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DART Initial Response to 2008

Increase in Transit Parking Demand

Expansion parking spaces added after 2009:

Parker Road Station added 510 spaces

George Bush Station added 415 spaces

N. Carrollton Station added 700 spaces

Glenn Heights Station added 204 spaces

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A total of 1829 expansion parking spaces were

added due to 2008 demand at terminal stations

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Second Response to Increase in Parking Demand

Non-Resident Paid Parking Demonstration

Goal #1Manage park & ride lot capacity through pricing.

Goal #2

Address equity issue of providing transitcapacity for non-service area users.

Goal #3Increase net transit revenue from paid parking.

Goal#4Minimize lost transit ridership.

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Operational Non Resident Parking Facilities

Parker Road Station April 5, 2012

N. Carrollton-Frankford StationApril 5. 2012

NW Plano Park & Ride July 30, 2012

Belt Line Station Dec. 3, 2012

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Parker Road StationParking Usage Before & After Paid Parking Program

Residents,

828

Non

Residents,1012

Vacant

Spaces,

236

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Non-resident Usage 54 %

Residents

, 725

Non

Residents

, 580

VacantSpaces,

771

Non-resident usage 44 %Before Paid Parking After Paid Parking

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Trend of Parking Space Usage

Parker Rd Station Versus George Bush

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755

1,0441,021

1,840

1,3521,311

-

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12

George Bush In Use Parker Road In Use Linear (George Bush In Use) Linear (Parker Road In Use)

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N. Carrollton-FrankfordParking Usage Before & After Paid Parking

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Residents

, 212

Non

Residents

, 316Vacant

Spaces,

888

Non-resident 59 %

Residents,

216

Non

Residents,

175

Vacant

Spaces,

1025

Non-resident 44 %

Before Paid Parking After Paid Parking

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Trend of Parking Space Usage

N. Carrollton-Frankford versus Trinity Mills

11

529

412

366366

352365

407

469

369

336

369

535520 529 526

495

537524

510 501

-

100

200

300

400

500

600

Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12

N. Carrollton- In Use Trinity Mills - In Use Linear (N. Carrollton- In Use) Linear (Trinity Mills - In Use)

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Vendor Financial Summary by Lot

April 2012 Through February 2013

Location

Total

Revenue

Cost Minus

Startup Costs Startup Cost

Total Net

Revenue

Parker Road

Station$ 273,892 $274,997 $ 20,924 ($22,029)

N. Carrollton-

Frankford Station $ 92,777 $137,482 $ 13,625 ($58,330)

Northwest Plano

Park & Ride $ 13,130 $17,833 4,096 ($11,372)

Belt Line Station$ 1,576 $12,649 $3,244 ($14,317)

Total$ 381,375 $442,961 $41,889 ($103,474)

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Impact on Ridership at Key Stations

Influenced by Paid Parking

Paid Parking

Line

2011 Weekday

Boardings

2012 Weekday

Boardings

% Change

Red Line 6727 6782 0.82%

Green Line 4443 4430 -0.29%

Total 11,1270 11,212 0.38%

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Red Line Station boardings include those at Parker Rd. Downtown Plano and George Bush.

Green Line Stations boardings include those at N. Carrollton, Trinity Mills, and Downtown Carrollton.

System boardings on Light Rail Increased by 5.7 % between 2011 and 2012 overall.

While boardings at the stations influenced by paid parking did not mathematically decline, boardings

did not increase at these stations similar to the rest of the system. This might imply some loss of

ridership which is not measurable.

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Demonstration Lessons Learned

45 % of Parker Rd and N. Carrollton Station non-residents shifted tothe next station with free parking. Meets Board goal of managing capacity through pricing.

The shift of non-residents caused overcapacity conditions at Trinity

Mills and near capacity conditions at George Bush. This was an unanticipated but negative impact upon residents.

Parking revenue through February 2013 is insufficient to offsetvendor costs during the same period.

This does not meet Board goal of generating positive transit revenue.

Unchanged, the program will not break even by April 2014. This does not meet the Board to generate positive revenue goal.

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Additional Lessons Learned

The availability of nearby free parking likely reduced

measurable lost passenger revenue.

This appears to have met the goal of minimizing the

negative price elasticity impact upon ridership. Current demand for parking at Belt Line Station is

insufficient to support the revenue necessary to fund a

paid parking program including the long term parking

at this time. This may change once Orange Line gets to DFW Airport.

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Board Options for 2nd Year Demonstration

Option 1 No major change in the program DART assumes registration role at Parker Rd.

Defer Paid Parking at Belt Line Station

Option 2 Limit paid lots to NW Plano P & R and Parker Station DART assumes registration role at Parker Rd.

Defer Paid Parking at N. Carrollton & Belt Line Stations.

Option 3 Expand Paid Parking to Trinity Mills & George Bush DART assumes registration role at Parker Rd Station.

Continue free parking at Arapaho Station, but restrict closest parking for residents of the

service area only. Defer Belt Line Station Paid Parking. Positive revenue from other lots, however, may be

sufficient to offset the losses at Belt Line.

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Option 1 -- No Major Changes

No contract financial risk to DART.

Estimates vendor losses through Mar. 2014

($160,000+) No new information on impact of expanded

paid parking.

No additional lost passenger revenue. Vendor would likely not renew contract

beyond 2nd year of the demonstration.

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Option 2 -- Limit Paid Parking to Plano Lots

No contract financial risk to DART.

Vendor losses through Mar. 2014 -- ($65,000)

No additional lost passenger ridership. Vendor may not want to renew contract

beyond the 2nd year of the demonstration.

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Option 3Expand Demonstration

No contract financial risk to DART.

DART lost passenger revenue -- ($72,600)

11 months lost farebox revenue due to price elasticity

Vendor estimate of total revenue-cost incomestatement through Mar. 2014 + $160,000

DART net revenue through Mar. 14 + $87,000

Parking revenue minus 11 months lost farebox revenue

Vendor estimate for revenue-cost income statementfor April 14-March 15+ $300,000

3/25/2013

Fare elasticity loss is assumed to be 13.2 % of the non-residents impacted by the 40 % increase the cost of using

DART service. If 100 % of the non-residents stopped using DART, the lost revenue would be $600,000.19

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Recommendation

Authorize modification of the demonstration

effective for the second year of the program.

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