Darim Presents Facebook&Twitter For JCPSC
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Transcript of Darim Presents Facebook&Twitter For JCPSC
Social NetworkingWith Facebook and Twitter
Lisa Colton, President, Darim Online
Agenda
Opening question for chat: What is the most productive experienceyou’ve had through online social networking? • The Power of Social Networking• People vs. Institutions• “Official” and “Unofficial” Outposts• Facebook Strategies• Twitter• Staffing and Policies• Discussion and Sharing
What IsSocialNetworking ?
People &
Capital
Social Networking are online tools to facilitate transmission of information between & among individuals & groups in order to strengthen relationships &increase social capital.
Social Capital is the value of the connections between & among social networks for increasing productivity, spreading information, & locating desired resources.
People prioritize their time & attention based on the value of the social capital
People &
Capital
Social Networking are online tools to facilitate transmission of information between & among individuals & groups in order to strengthen relationships &increase social capital.
Social Capital is the value of the connections between & among social networks for increasing productivity, spreading information, & locating desired resources.
People prioritize their time & attention based on the value of the social capital
Power to
SpreadMessages
How DoYou BuyA Book
On Amazon?
Implications for Your Approach
“Official Outposts”
Staff Volunteers Users
Organization’s Blog
Facebook GroupOr Page
Organization’s Twitter Account
“Unofficial Outposts”
StaffBoardPublic
Professional representation in
non-org controlled space (e.g. comment
on a blog)
Personal use anywhere online that is not officially endorsed
by employer (e.g. Facebook Profile)
AmbientAwareness
&Digital
Intimacy
And… Applied
To Orgs
Note focus on people
Careful not tobecome SPAM
or be considered an advertisement
The Power ToRepurpose& Spread
What Makes It AttractiveTo Share?
Assumptions & Barriers
Temple Sinai, OaklandFacebook Groups, Page
Ambient Awareness
Enable and encourage people to connect to one another.
LearnTo
Listen
Teach EmployeesHow toUse Facebook’sPrivacy Settings
(or have them teach you!)
Fuzzy Boundaries: Sample Policies
FJC: All FJC staff should be mindful of the information they disclose on social networking sites and remember that non-work venues and sites will reflect on one’s professionalism and discretion… The intention of this note is to flag those areas in which conflicts may arise and raise our awareness of the complexity and sensitivity of social networking/online communication and not to stop staff from conducting legitimate activities online.
BBYO: BBYO professionals, advisors, summer staff and volunteers agree not to use a social networking profile, group page, blog, or other Internet medium to discuss behavior that is prohibited by BBYO policy or the Code of Conduct, including, but not limited to, alcohol or drug use, sexual behavior, delinquent behavior, etc.
Facilitation: Add Energy
Impressive result
Build culture
Progress towards goal
Storytelling: “weaving the community”
Establishing norms,Planting ideas
Demonstrating momentum
Subtext: I’m working on your behalf, not for my own gains
Group vs. Page
Experience to Share?
TwitterFeed
Mobile Applications
Text message Tweetie
TwitterLanguage
Hash tag
“Re-Tweet”
Tag others
Ask questions
And get them answered!
RSS Enabled
Embed Elsewhere
Add RSS feed as a widget in a blog
Important Icons!
Tools and Skills To Manage Information and Relationships
“These technologies are helping us tocreate an information and intimacy revolution, not driving us to interact less as some purport.”
- Jake Brewer on Beth Kanter’s blog (beth.typepad.com)