Daren Brabham Stakeholder Engagement Conference 2010
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Transcript of Daren Brabham Stakeholder Engagement Conference 2010
Integrating Previously Uninvolved Stakeholdersin an Online Public Participation Program
The Next Stop Design Case
Daren C. Brabhamwith
Thomas W. SanchezKeith Bartholomew
Outline• The origins of crowdsourcing• Toward a typology of crowdsourcing• Crowdsourcing public participation in planning• A tour of Next Stop Design• Outcomes• Future Plans• Q & A
Me.
A Boy and His Shirts
A Struggle Over the Term• Challenges “in the form of an open call”• “An online, distributed problem solving and
production model”• Like anything in Wired, “crowdsourcing” was
an instant buzzword• Old wine in new bottles?• A bloated concept makes for unclear research
Toward a Typology• Toward a typology of crowdsourcing
approaches– Knowledge Discovery– Broadcast Search– Peer-Vetted Creative Production– Distributed Human Intelligence Tasking
• And what about open source, commons-based peer production, distributed computing, etc.?
Knowledge Discovery• Online communities challenged to uncover
existing knowledge in the network• Amplify discovery capabilities of an
organization with limited resources• Example: Peer-to-Patent
Knowledge Discovery
Knowledge Discovery• Similar in spirit to what Yochai Benkler calls
“commons-based peer production,” but not the same– Commons-based peer production (e.g., Wikipedia)
lacks a centralized set of tasks– A knowledge management and coordination
process
Broadcast Search• Online communities challenged to find
solutions to difficult problems• Casting a wide net finds the “lone gunman” –
the genius able to solve the problem• Examples: InnoCentive, Goldcorp Challenge
Broadcast Search
Peer-Vetted Creative Production• Online communities challenged to develop
and choose solutions to ideation problems• Inviting a lot of input—diverse input—brings
in many (different) ideas. And people “find the best stuff”
• Best idea is the one the market will support• Examples: Threadless, user-generated ads
Peer-Vetted Creative Production
Peer-Vetted Creative Production
Distributed Human Intelligence Tasking
• Online communities tasked to perform simple tasks that computers cannot do well
• Decomposing a problem/task requiring human intelligence into smaller pieces and distributing it is faster, better
• Examples: Amazon Mechanical Turk, Subvert & Profit
Distributed Human Intelligence Tasking
Distributed Human Intelligence Tasking
• Similar to distributed computing projects like SETI@Home, Rosetta@Home, etc.– Distributed computing lacks human intelligence– Use of “spare cycles” is similar, though• Bored at work? Make $0.03 clicking on things• Complicates the idea of separate work, play, and
“down” time
Why Does All of This Work?• Collective intelligence: we are smarter than me• Crowd wisdom– Aggregating individual input is sometimes better
than averaging ideas
• The Web coordinates effort– Speed, reach, asynchrony, anonymity, convergence
• Crowds are motivated– money, reputation, portfolio building, enjoyment, friends
Review: 4 Types, 4 Features• 4 types: knowledge discovery, broadcast search, peer-
vetted creative production, distributed human intelligence tasking
• 4 core features:– Hierarchical task management by an organization
(the “crowdsourcer”)– Crowdsourcer understands motivations of “crowds”– Crowdsourcing leverages human intelligence– Depends on the Web
Urban Planning & Public Participation• Urban planning central to many of today’s
biggest social and environmental problems• Urban planning uses public participation programs• Traditional public participation methods have
limitations– Interpersonal dynamics, special interest groups,
logistics, skewed demographics, one-way comm.
• Purpose is similar to peer-vetted creative production (ideation, market support)
Next Stop Design• Federal Transit Administration grant for
“Innovations in Public Participation”– In cooperation with the Utah Transit Authority
• Peer-vetted creative production approach• Bus stop design contest– Why bus stops? Common, complex, contained
Next Stop Design
Variety of Designs
Winners• 1st – “Folding Bus Stop” – 3.30– Thessaloniki, Greece
• 2nd – “Stop to Move” – 3.05– Mumbai, India
• 3rd – “Smart Stop” – 2.89– Sioux Falls, South Dakota
Final Breakdown• 29,855 visits• 316,141 page views (10.6 pages/visit)• 3,187 registered users• 260 bus stop designs• 11,058 votes cast
Final Breakdown• Countries/territories
visiting: 127– Top: US, UK, India,
Greece, Canada
• U.S. states visiting: 50, plus D.C.– Top: NY, CA, UT, TX,
LA
Final Breakdown• Users were riders– 48% rode bus “more than once a week” or “every day”– 57% rode bus at least once a week
• Users were new to the process– 68.5% had never attended a public meeting
• Diverse ages– 13-85 years old– 9% teens, 49% 20s, 21% 30s, 21% 40+
Outcomes• Crowdsourcing has potential for public
participation in urban planning. Model needs refinement.
• Replicated some of the limitations of traditional public participation methods
• Cheaters – 20 cheaters, 27.6% of votes– Accountability– Keep current score unknown
Findings So Far• Building online community is challenging
• Motivations are complex• Amateur – Professional Tension• Global – Local Tension
Future Plans• Continued interviews with participants– Motivations for participation– Perceptions of the project as effective for government– How they found out about the site
• “Expert” panel review of the winners• Code common themes in designs• Phase 2 – design a plan, not a structure• Publish source code, create toolkit
Thank You• Questions?