Opportunities in the Halal Food Industry

Ghanim International Corporation Sdn Bhd

DARe Dialogue with Ghanim International Corporation:

Company Profile

Brand:

Organizations: Ghanim International Corporation Sdn Bhd (since 2009) Trading, Marketing, Promotion

Ghanim International UK Limited Manufacturing, Marketing, Distribution (since 2012)

Established & Owned by: Brunei Government

Objective

Nation's Objectives of BruneiHalal

Capitalizing on global

Halal demand

Diversification of Economy

Job Creation

Platform for development

of local product and

SME

Our journey so far

2009 Company was incorporated

2010 Launch into NTUC Fairprice Singapore (Oct 2010)

2011 Incorporation of UK office

2012 Distribution of OEM products in Brunei and UK retail outlets

2014 Construction of processing plant in Birmingham, UK

2013 Continued distribution of OEM products in Brunei and UK retail outlets

Where we are today

2016 • New products released in UK and

Brunei • Commenced production in UK

facility • bruneihalal products in over 100

ASDA and Tesco stores • Focus on international expansion

2015 • Renewed Vision, Mission &

Strategy • Emphasis on new products

and partnership with local SMEs

Ghanim International UK Ltd

Our partners

Sahamada Corporation Sdn Bhd

Partners (Brunei)

Suppliers: Sabli Food Industries Sdn Bhd Superwater Marketing Sdn Bhd Hana Soy & World Sdn Bhd Sahamada Corporation Neptune Bio Innovation (NBI)

Distributor: Malar Setia

Retailers: Ben Food Sdn Bhd Daya Supermarket First Emporium & Supermarket Giant TMC Sdn Bhd Hua Ho Dept Store Jaya Centrepoint Hypermart Sdn Bhd Leong Wui Dept Store Milimewah Dept Store One Station Sdn Bhd Pertama Jaya Dept Store Saima Jaya Trading Sifana Sdn Bhd Sim Kim Huat Trading Co Soon Lee Megamart Sri Azlina Sdn Bhd Teguh Raya Dept Store TM Majeed Supermarket Utama Grand Superstore Sdn Bhd Warisan Utama Jaya Emporium & Supermarket

BRUNEI HALAL & bruneihalal --- MARK ---

• Religious Halal Accreditation aspect

• Process of certification is done by Brunei Religious Council, Ministry of Religious

Affairs

• Awarded to manufacturing facilities that have achieved the required Halal

standards as stipulated by the Brunei Religious Control authorities

• Logo positioned on the front of product in tandem with the commercial

bruneihalal brand logo

--- BRAND ---

• The Brunei Halal brand is a brand that is managed and promoted as a

“Private Label Brand” (commercial)

• Used on all packaging and promotional material specifically related to

Brunei Halal

• Manufacturers must first receive the Brunei Halal religious

accreditation stamp

• Food brand

Our Process

Vision & Strategy

Vision:

To be the iconic halal brand in the world that will excel through innovation and virtue

Strategy:

Delivering as the global standard brand and the most trusted company for providing halal product solutions.

Values

Our point of difference

Our PROCESS

Our PEOPLE

Our PRODUCTS

Our 4 Pillars

BH PRODUCTS

Innovation & Quality

Convenience Added Health

Benefits Competitive

Price

Consumer & Market Trend

Consumer shift towards healthy lifestyle & food

50% are actively trying to lose weight

88% willing to pay premium foods with healthy attributes

43% of global respondent says absence of GMOs is very important in their

food purchase -Nielsen

Restaurants / manufacturer offering healthier food options

Non-Communicable Disease Facts

His Majesty’s Call

“Meanwhile, results of the Brunei Darussalam National Health and Nutrition Status Study found that

the level of increasing excessive body weight and obesity is very high, reaching up to 61% among

adults.

The effect of the problem has been detailed as: more than 30% suffering from hypertension, 12.4%

suffering diabetes and 70% suffering from high cholesterol.

These statistics are alarming. In this regard, the relevant parties in the government should not delay

providing knowledge and guidance to the community.”

His Majesty’s Titah

30 Ramadhan 1437H / 5 July 2016M

National Concern

Healthy Options

Government-led initiatives

Our Product Solutions

Daily Needs

Produced in Australia

Beverages

Produced in Brunei Darussalam

Less sugar No Added sugar

Chicken & Lamb

Produced in the United Kingdom

Base – Soya Paste

Produced in Brunei Darussalam

Crackers

Produced in Brunei Darussalam

Drinking Water

Produced in Brunei Darussalam

Products in Development

Low-sodium soy sauce Cheese (including low-sodium cheese) Noodles Juice Isotonic Drink Soya Mayonnaise

Opportunities with bruneihalalfoods

Product is unique/innovative/differentiated Healthy or healthier alternative MUIB accredited ISO, BRC, GMP Certified Volume

Improvement Opportunities

o Quality standards o Strengthening customer service o Fulfilling MUIB accreditation requirements o International Competitiveness

• ISO, BRC, GMP readiness • Packaging, volume, ingredients sourcing, etc.

o Competitive pricing

Thank You!

Ghanim International Corporation

www.brunei-halal.com