Marketing Project“Danytech” Analysis

Group Name

“INNOVATORS”

Group Members•Saima Qasim•Mohammad Areeb•Murtuza Doula•Shehzad Mithani•Absar Khan•Kumail

IntroductionDany Technologies Shenzhen, is a world

renowned company, providing premium brand products in the field of Electronics & IT since 2001.

Marketing S+

=

Product Portfolio

Vision & Mission Statement

Our company philosophy is to build a long term partnership with our clients and partners. Our patrons across the globe are our strength, and with their support we aim to constantly challenge ourselves in pushing boundaries to explore avenues that few have before. We are different and valuable to our clients because, we turn our knowledge and expertise into keen insights which provide great opportunities to our partners’ success. We share our passion and energy for perfection with our clients; this encourages our partners to go the extra mile. We also possess knowledge and in-depth understanding of the Electronics & IT sector we are in, this allows us to provide unique value propositions to our partners.

Our competitive advantage is to offer the best products and services through creative and innovative ideas at cost effective prices, this reduces the overall cost of ownership to our customers.

Objectives

Increase sales and company revenue.

Build brand awareness.

Providing customers best services.

Build a long term partnership with our clients and partners.

Competitors

AINOL QMOBILE

Competitive advantage

Motivations from our competitors.

Affordable price from competitors.

Providing more features from competitors.

Providing better service.

Revenue Generating Products

SWOT ANALYSIS

Strength WeaknessUpdate technology Limited resourcesQuality product Product quality not top

notchReasonable price Slow in response to

enquires

Opportunities ThreatsTake over the Distributor Economic slow

down Market is very big and Attractive Intense

competitionIncrease the distribution network Government

regulation

Advertisement ResourcesATL BTL Television Price

promotion Radio Gift with

purchaseBillboards Loyalty

incentivesNewspaper

Advertisement

Adds Analysis

They took Wasim Akram because of mass following.Wasim Akram personality matches with the productWasim Akram is well known all over the Pakistan,so he

can represent the product effectively

Own Advertisement

Any Question??????