Dante e brochures_30_lyberakis_nikolaos
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Transcript of Dante e brochures_30_lyberakis_nikolaos
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Crete Tourism: from e-Brochures
to Web 3.0Nikolaos Lyberakis
Multimedia Systems Center SA
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•Web Pages from printed materialo Static contento Low quality mediao Static mapso No search capabilities
•Low user interaction•Low internet awareness from owners
(even can't use email or don't have internet access)o Just contact information and simple
contact forms
First Steps
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“Integrated and Complete Support for the Tourism-Related SMEs of the Region of Crete through
Interactive Media and Networks”DG XIII, TEN-ISDN, No 45549
(1 Jan 1998 – 31 Mar 2000)
The Cretan TOURnet Project will integrate existing technological information infrastructure, to develop and support an Internet based server that will support the needs of all the tourism-related SMEs of the Region of Crete.
www.crete.tournet.gr
Crete TOURnet
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IntouriSME / Enjoy Europe
www.enjoyeurope.com
In Greece• Macedonia/Thrace• Northwestern Greece• Aegean• Southeastern Greece• Crete• Attiki Region (12/99)
Crete TOURnet
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•Online Reservation of Travel Services and Payments in Real Time
•"Real World" difficulties on e-Booking and SMEsa. various hotel policies, systems policies
and implementationsb. hard to provide accurate availability
(small SMEs)c. payment transactions (security
problems and general distrust)
e-Booking
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•Increase of internet access speed•More demanding users•Enrich quality of media•New technologies for interactive
tools (e.g. Ajax)
•Web 2.0Defined as intersection of web application
features that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.
Impact of broadband access
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•Evaluation of content
•Comments and rating•More photos and videos•Recording experiences
The way of choosing destination and accommodation by consumers was
totally changed
Web 2.0
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Web 2.0 & Crete TOURnet
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Tourism and interactive maps goes hand in hand
•Dynamic Maps provide a new level of experience for internet users
•Users can search information by geographical criteria and request "nearby" information
Dynamic Maps
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Dynamic Maps in Crete TOURnet
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Social Media Changing the Tourism Landscape
•Talking about what you are going to do
•Sharing advice•Researching from others who've
done the same thing•Creating a mesh of diverse
content across the web in multiple spaces
•"Like" action
Social Media
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The new web presence for SMEs
•Identify their own community•Talk with consumers•Use many spaces online•Build one to one relationships•Create a “Social Media Cocktail”
Social Media
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Social Media & Crete TOURnet
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•• Smartphones are becoming the essential device
on the go• Most people use mobile device for travel
information while traveling that before travelingo restaurants, weather, maps, shopping,
sightseeing & attraction, buy tickets, use gps-related apps for directions
SMEs create a mobile strategy
•Who is our audience?
•Mobile website or app ?
•Proprietary or third party presenceBroadband internet for mobile devices has created an always on, everywhere connected culture
Mobile Access
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Mobile Access & Crete TOURnet
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Definitions of Web 3.0 vary greatly
1. The location-aware and moment-relevant Internet
2. The Semantic Web is a system that enables machines to "understand" and respond to complex human requests based on their meaning.
The future: Web 3.0
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Crete TOURnet (1998)
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Crete TOURnet (2000)
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Crete TOURnet (2002)
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Crete TOURnet (2003)
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Crete TOURnet (2005)
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Crete TOURnet (2009)