Dans Story Cvi Movie
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Transcript of Dans Story Cvi Movie
Dan’s Story
Meet Dan
$
Pains
Busin
ess
$
Customers
Looking Closer
Advertising
Campaign
WasteThat’s 40 Counties.
100+ miles
Lexington
Fayette
Lexington
FayetteBuyersOut of 40 Counties……51%
of families making $200K+ live in Fayette County.
So Dan had a thought...If the majority of my customers
come from Fayette County…
And more than half of the market’s high-income homes are in Fayette County…
Why am I advertising in 40 counties?
Great Question Dan
Dan talked to John from Insight Media
Success
Sale
s
Cost
s
How?
Movie Making
Lexington
Fayette
Lexington
Fayette
All of Dan’s commercials were funneledto Fayette, where his consumers are.
Dan’s Commercial
Dan’s Commercial
What does Insight Media mean to Dan?
The Right BuyerInsight delivered Dan more
buyers,rather than shoppers, increasing business.
Maximum ValueWasted advertising was
eliminated byfunneling Dan’s message to the communitiesand networks that mattered most.
Continued GrowthWith a more efficient
advertising campaign,Dan’s business will continue to grow whilealso keeping advertising costs down.
Peace of Mind
…
...and less time worrying
about his advertising campaign.
More time on the golf course
…
If you’re like Dan,
Let’s talk
859.422.1800www.powerofcable.com