Dan's Design Evolution
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GOALS: My overall goal is to encourage local businesses and organizations to get a website.
AUDIENCE: Local business & nonprofit organizations
MESSAGE: An organization gains more business if it has a website
Dan RapozaInterpretive Sign Designs
In this revision, I added a couple of pictures and played with alignment and proximity.
The message is basically in two parts: Here’s some information about people going onlineWhat are you going to do about it?
I wanted the text for each part to correspond with their pictures.
This next revision adds a bit of contrast.
The layout was changed a bit and has some repetition added.
For this next one, I went a completely different direction. I wanted to play with color, and the previous design didn’t work well with different color schemes.
I used a Fresco filter on each of the pictures and altered the coloring for each a little. Then I styled the text a bit and introduced a dirty phonebook for a background. I tried to give the whole thing a even color scheme.
I thought the result was… different. I was surprised that I liked the way it turned out.
These next two slides are some of my experiments with type.
Neither went well with the phonebook background, so I dropped that.
In the end, I went back to the design with contrast.
I tweaked the font a little from the contrast design, and added a small picture of a globe to give the type in the title a little extra flavor.