Dan's A/P Trip - Interesting Retail experiences

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Hong Kong Reebok Own Retail

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Transcript of Dan's A/P Trip - Interesting Retail experiences

Page 1: Dan's A/P Trip - Interesting Retail experiences

Hong KongReebok Own Retail

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Hong KongReebok Own Retail

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Hong KongReebok Own Retail

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Hong KongReebok Own Retail

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Hong KongReebok Own Retail

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Hong KongReebok Own Retail

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Hong KongReebok Own Retail

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Hong KongReebok Own Retail

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Hong KongReebok Own Retail

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Hong KongGiga Sports

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Hong KongGiga Sports

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Hong KongGiga Sports

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Hong KongGiga Sports

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaReebok Own Retail

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Seoul, KoreaLotte Dept. StoreShop in Shop

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Seoul, KoreaLotte Dept. StoreShop in Shop

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Seoul, KoreaABC Mart

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Seoul, KoreaABC Mart(view in presentation mode)

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Seoul, KoreaABC Mart

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Seoul, KoreaABC Mart(view in presentation mode)

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Tokyo, JapanABC Mart

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Tokyo, JapanABC Mart

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Tokyo, JapanABC Mart

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Tokyo, JapanABC Mart

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Tokyo, JapanABC Mart

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Tokyo, JapanABC Mart

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Tokyo, JapanOdakyu Dept. Store

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Tokyo, JapanOdakyu Dept. Store

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Tokyo, JapanOdakyu Dept. Store

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Tokyo, JapanOdakyu Dept. Store

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Tokyo, JapanOdakyu Dept. Store

Floor graphic

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Tokyo, JapanOshman’s

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Tokyo, JapanOshman’s A lame display of our

Zig Apparel

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Nike store in Korea

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Nike store in Korea

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Segmenting their running shoes by type of RIDE

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Segmenting their running shoes by type of RIDE

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Merchandising apparel by fit

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Merchandising apparel by fit

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Table display of Kobe’s new Black Mamba shoe (snake theme)

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Launch of adidas’ new brand campaign in subways of Hong Kong

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POP from new campaignIn NBA store in Hong Kong

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Great retail display tying into overall “lightweight” campaign: good example of a stand out POP item that delivers the benefit of the product

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Additional example of bringing the product benefit to life – paper airplane type shelf to convey light/fast

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Additional example of bringing the product benefit to life – paper airplane type shelf to convey light/fast

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Adidas Originals store in Japan – unique shoe wall

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A special product collection in Japan worn and promoted by a young dance group called Exile

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A special product collection in Japan worn and promoted by a young dance group called Exile

LCD screens on the product table showing videos

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POS apparel graphic (common in Japan)

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POS apparel graphic (common in Japan)

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POS apparel graphic (common in Japan)

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A Soccer specialty store in Harijuku area of Tokyo.where Adidas makes custom cleats on the premises

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Sketchers display in Seoul department store