Report 2

Activity Report

For: Jim & Pat Hutton

Prepared by: Danny Grant

Alon Beran

Diane Grant

10 Rosewall Street,

WILLOUGHBY

Current price : Over $1.3m Days on market: 20 Number of enquiries : 5-6 each week (Avg) Number of open homes: 6 Open Home Attendees: 76 Contracts requested: 6 Number of offers: 1 Contracts withdrawn: 3 Realestate.com/ 1412 Domain.com/ 1345

0

2

4

6

8

10

12

14

16

Not worth over

guide

$1.25-$1.3 $1.3-$1.35 $1.35-$1.38 $1.38-$1.4 $1.4+

Mag

2%

Herald

17%

Web

64%

d/base

11%Sign

6%

Out of

Sydney

3%

West Sub

16% East Sub

7%UNS

7%

LNS

42%

Local

25%

Origin of buyers and their marketing

source

Open house attendees’ feedback on price

Agent commentary on marketing response

The response to marketing has still been consistent compared with the previous campaign with second inspections happening every week.

Statistics

Marketing response from open houses

MEDIUM Week 1 (2 opens)

Week 2 (2 opens)

Week 3 (2 opens)

Total

Web 23 12 10 45

Herald 7 2 5 14

Signboard 2 1 2 5

Direct mail 0 0 0 0

Ray White Mag 0 1 0 1

Database 5 1 0 6

Repeat buyers 2 2 2 6

Nth Shore Times 0 0 0 0

TOTAL 39 19 19 77

Buyers

Positives Detail

Extension

Great presentation

Size of living area

Workshop/shed

Natural light

Access to city and bus

Open rear to level yard

The extension and living space and level yard has been the most commented on.

Negatives Detail

Shared driveway

Smell of smoke

Standard of

surrounding houses in Street.

No garage or carport

Standard of finish in front rooms, patchy

on walls, carpet stains.

As expected, the main objection has been

around the street and side drive.

Interested parties Name Feedback Source Origin

1. Andrew & Meredith

Robson

Young couple with baby. Have been looking for a long while. Offered $1.3 then $1.32m. Keen to buy

prior. $1.4m looks unlikely.

Web Lower Nth

2. Lynne & Simon

Thornton

Couple moving from UK (Lynne is the American).

Still considering areas.

Web UK

2. Sally Riordan Inspected twice, seemed to be unsure and tracking a few homes.

SMH Lower Nth

4. Anthony Hymers & Ivana Bazzano

Concerned over ability to add another level and put in a pool.

Web Lower Nth

5. Mr & Mrs Fahey Still considering but don’t seem solid at this point.

Web Inner West

Withdrawn interest

Name Reason Source Origin

1. Jonothan Slingo

Decided he couldn’t forgive side drive.

Database

East

2. Jennifer

Balding

Bidding on another home.

Web West

3. Mr & Mrs Heald Decided they do want to be closer to Naremburn.

Database Lower

Nth

Agent commentary on buyer activity

We have had a few 2nd inspections again this week, which is a great but it’s been very hard to get the

buyers firm and attached.

Agents Summary General thoughts on campaign The level of enquiry is still good and starting to slow as the campaign draws to the end, which is to be

expected. It is likely that we have had our best buyers available in the current marketplace through the

property and to ensure we achieve a sale we need to obviously consider that these buyers offers or

opinions in value is where market value is at the moment. Whilst what develops in price in the market at

the moment is never really what we were hoping to achieve, the fact that we have interested parties and

an offer is better that a lot of properties for sale at the moment.

The concern at the moment is the current buyer attitude in the marketplace, which is a cautious one for

obvious reasons and a real concern for overpaying now for something that could be cheaper in a few

months.

As always, there will be options coming up in the next couple of weeks to go with the best offer available

or choose not to sell. After meeting with our agency network last week and seeing the economic

forecasts, it’s looking likely that prices won’t be correcting upwards for some time, perhaps more than a

year. With also the possibility of further declines, all be it minimal. The point being that now given we have

had a good amount of buyers through and multiple interest, it does represent our best opportunity to sell

that we have had for the last 12 months and could have for the next 12 months.

This all means that we can no longer sit back and just hope that a high offer will come, we will have to

make serious decisions so we don’t regret losing any offers that come in over the next 2 weeks. If we lose

our current stock of buyers. The next stock, all be it small from here on in, could be at even lower levels.

We will have ongoing dicussions next week and look forward to finding another emotionally attached

buyer.

Key actions this week

• Continue to follow up existing buyers and try to get an increase from our current offer.

• Discuss likely outcomes over the next 2 weeks.

Moving forward in your best interests.

Danny, Diane and Alon