Danika Atkins SMBTV #15 Presentation on Client Agency Management
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Transcript of Danika Atkins SMBTV #15 Presentation on Client Agency Management
![Page 1: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/1.jpg)
client
agency
![Page 2: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/2.jpg)
Who’s That Girl?
• Social Media Marketer
• Account Executive at Zone 5
• 4.5 Years Agency/Consultancy Experience
• Enterprise-Level to Small Business Accounts
• Ex-Coffee Addict
![Page 3: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/3.jpg)
passion
realization
rebellion
cooperation reunion
explosion
completion
7 Stages of Marriage
A Client <-> Agency
Relationship
![Page 4: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/4.jpg)
PA
SSIO
N
![Page 5: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/5.jpg)
REA
LIZA
TIO
N
![Page 6: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/6.jpg)
REB
ELL
ION
![Page 7: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/7.jpg)
CO
OP
ER
ATI
ON
![Page 8: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/8.jpg)
REU
NIO
N
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EX
PLO
SIO
N
![Page 10: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/10.jpg)
CO
MP
LETI
ON
![Page 11: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/11.jpg)
Clients Are From Mars…
• Know your role (you have one!)
• Communicate culture
• Get the whole organization on board
• Integrate into the whole
![Page 12: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/12.jpg)
Agencies Are From Venus
• Know what social media can and cannot do
• Do not underestimate required resources
• Pivot, don't flail
• Connect the dots
![Page 13: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/13.jpg)
Relationship Tools
Custom Dashboards (Raven)
![Page 14: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/14.jpg)
Relationship Tools
Announcements (Old & New)
![Page 15: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/15.jpg)
Relationship Tools
Shared Calendars (Google Calendar)
![Page 16: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/16.jpg)
Relationship Tools
The New & Improved Phone!
Now with extra buttons!
![Page 17: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/17.jpg)
“The single biggest
problem with
communication is the
illusion that it has taken
place.”
― George Bernard Shaw
![Page 18: Danika Atkins SMBTV #15 Presentation on Client Agency Management](https://reader034.fdocuments.net/reader034/viewer/2022051514/5481e267b47959e20c8b461b/html5/thumbnails/18.jpg)
Thank you!
Danika Atkins
Account Executive, Zone 5
@DanikaAtkins
Q&A Time!