Daniel Waisberg - Data Analytics Framework: Putting context into data
53
DATA ANALYSIS FRAMEWORK PUTTING CONTEXT INTO DATA DANIEL WAISBERG - ANALYTICS ADVOCATE
-
Upload
marketing-festival -
Category
Education
-
view
3.459 -
download
0
Transcript of Daniel Waisberg - Data Analytics Framework: Putting context into data
![Page 1: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/1.jpg)
DATA ANALYSIS FRAMEWORKPUTTING CONTEXT INTO DATA
DANIEL WAISBERG - ANALYTICS ADVOCATE
![Page 2: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/2.jpg)
![Page 3: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/3.jpg)
![Page 4: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/4.jpg)
![Page 5: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/5.jpg)
![Page 6: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/6.jpg)
![Page 7: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/7.jpg)
1.Brain
2.Context
![Page 8: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/8.jpg)
1.Brain
2.Context
![Page 9: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/9.jpg)
Is it accurate?
Is it complete?
![Page 10: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/10.jpg)
Is it accurate?
![Page 11: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/11.jpg)
Is it complete?
![Page 12: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/12.jpg)
![Page 13: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/13.jpg)
![Page 14: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/14.jpg)
FOR EXAMPLE
![Page 15: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/15.jpg)
![Page 16: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/16.jpg)
ga('set', 'dimension1', 'g37iohg39h3');
ga('set', 'dimension2', 'Bronze');
ga('set', 'dimension3', 'NY');
ga('send', 'pageview');
![Page 17: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/17.jpg)
![Page 18: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/18.jpg)
ANOTHER EXAMPLE
![Page 19: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/19.jpg)
![Page 20: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/20.jpg)
![Page 21: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/21.jpg)
![Page 22: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/22.jpg)
LAST EXAMPLE
![Page 23: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/23.jpg)
![Page 24: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/24.jpg)
![Page 25: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/25.jpg)
![Page 26: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/26.jpg)
![Page 27: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/27.jpg)
![Page 28: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/28.jpg)
HALF DATA ≈ NO DATA
![Page 29: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/29.jpg)
1.Brain
2.Context
![Page 30: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/30.jpg)
![Page 31: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/31.jpg)
August 2015
$70,163
![Page 32: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/32.jpg)
![Page 33: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/33.jpg)
August 2015
$70,163July 2015
$63,937
![Page 34: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/34.jpg)
August 2015
$70,163August 2014
$63,155
![Page 35: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/35.jpg)
![Page 36: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/36.jpg)
![Page 37: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/37.jpg)
![Page 38: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/38.jpg)
User ID
![Page 39: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/39.jpg)
![Page 40: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/40.jpg)
![Page 41: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/41.jpg)
![Page 42: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/42.jpg)
![Page 43: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/43.jpg)
![Page 44: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/44.jpg)
![Page 45: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/45.jpg)
![Page 46: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/46.jpg)
![Page 47: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/47.jpg)
![Page 49: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/49.jpg)
CONTEXT BRINGS MEANING TO DATA
![Page 50: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/50.jpg)
TAKEAWAYS
![Page 51: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/51.jpg)
1. Half Data ≈ No Data
2. A Data Point is Not Enough
![Page 52: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/52.jpg)
1. Half Data ≈ No Data
2. Context Brings Meaning
![Page 53: Daniel Waisberg - Data Analytics Framework: Putting context into data](https://reader034.fdocuments.net/reader034/viewer/2022042723/588290451a28abca6d8b66ff/html5/thumbnails/53.jpg)
THANK YOU & HAPPY ANALYZING!DANIEL WAISBERG