Daniel Rabinovich - MercadoLibre - Journalist breakfast
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Transcript of Daniel Rabinovich - MercadoLibre - Journalist breakfast
Journalist breakfastJournalist breakfast
Aug 2011
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stDaniel RabinovichCTO@drabinovich
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Who we are (2’)
MercadoLibre is the largest e-commerce platform in Latin America and the 8thth Retail Site in the world (ComScore).
• Went Public in 2007 (NASDAQ: MELI)
• 13 countries
• #1 in every market
• 58MM users
• 52k professional sellers (Nielsen)
• First Half 2011:
• USD 2BN Gross Volume
• 22,5MM Units Sold
• USD 541MM Payments Volume
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An ecosystem of ecosystems
MercadoPagoPayments
MercadoLibreMarketplace
MercadoClicsAdvertising
MercadoShopsStores
Closed
Open
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Exporting Technology to 13 operations
Daniel RabinovichCTO
Buenos Aires Center
Ramiro CormenzanaDiego Salama
San Luis CenterHernán Di Chello
Sergio Cirielli
Palo Alto CenterRodrigo Benzaquén
• IT = Technology + Product (Headcount: 266)
• Owns all 4 Businesses in 13 operations in LatAm
• 4000+ servers, 30+ DBs, 7 offices (1600+ employees)
• 2 IT centers: Buenos Aires & San Luis
• Launching a new R&D Center in Palo Alto, California
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Innovator’s Dilemma
• “The only constant is change” - Isaac Asimov
• “How a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat” - Clayton Christensen, HBS Press, 1997
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Disruption example (Business Side): MercadoClics
Selling traffic from the Core Marketplaceto large retailers outside our “walled garden”
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Disruption example (Business Side): MercadoShops
A full-featured, free, e-commerce website in 5 minutes.For everyone.
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Disruption example (Tech Side): Open Platform
MELIUsers
MobileApps
3rd PartyWebApps
DesktopApps
BackOffice
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More disruptions: Open Source our own tools - Cacique
Cacique is a scalable testing product based on Selenium
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More disruptions: Open Source our own tools - ChicoUI
Our graphical libraries (HTML5, CSS3, Jquery)We’ve rebuilt our properties on top of it.
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Where the Web is going and what we’re doing about it
... using Kevin Kelly’s 6 “upcoming trends” as a guide
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Kevin Kelly’s 6 upcoming trends
• Screens everywhereScreening
• If it can be shared, it will be sharedSharing
• Everywhere, always onInteracting
• Everything is producing “streams” of dataFlowing
• Accessing is better than owningAccessing
• Where will the value come from?Generating
Credit to Kevin KellyCo-founder of the Wired Magazine
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Trend #1: Screens & cameras everywhere
Credit to Kevin KellyCo-founder of the Wired Magazine
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MELI: Open APIs & let others develop on different platforms
Revenue sharing with 3rdparty developers
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Trend #2: Sharing
Credit to Kevin KellyCo-founder of the Wired Magazine
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MELI: Social channels & Recommendations
Credit to Paul Adams Global Brand Experience Manager, Facebook
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MELI: Social channels & Recommendations
MercadoLibre on my Wall
Most shared items on MELI ->
Your friends as an “endorsement”
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Trend #3: Interactivity (screens “watch”)
Credit to Kevin KellyCo-founder of the Wired Magazine
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MELI: Eyetracking is the first step (offline interactivity)
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Trend #4: Flowing
EverywhereAlways On
Credit to Kevin KellyCo-founder of the Wired Magazine
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MELI: It’s all about data (+ algorithms)
• 1000 search queries per second
• 40MM units sold, 6,7MM Payments a year
• 58MM users, 450K Facebook fans
• Optimization example:
Automatic “zoom in”:Demand data was
concentrated in a L2 Categ
Best possible Top Nav Bar, Specific facets
Implicit Keywords: 1st resultdoesn´t contain the word “reflex”
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Trend #5: Accesing (not owning)
Credit to Kevin KellyCo-founder of the Wired Magazine
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MELI: Consume & Produce Services @ Business & Tech levels
Produce software as a Service (SaaS)
Consume SaaS
Produce & Consume Infrastructure as a Service (IaaS)
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OpenStack – Infrastructure as a Service (IaaS)
• Each team manages it’s own Hardware
• Move “machines” from one datacenterto anothes with one click
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Trend #6: Generating, where the *Value* will come from
Findability
Attention
Personalization
ReputationCredit to Kevin Kelly
Co-founder of the Wired Magazine
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Attention & Findability
The value of knowing the best 5 items (out of 50K).Algorithms are commodities, it´s DATA what really matters
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Personalization
The value of knowing the buying preferences for tens of millions of users
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Reputation
The value knowing the track record of each seller on the platform
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Wrapping up…
• #1 e-commerce platform in the region, #8 in the world
• Exporting technology to 13 operations in Latin America
• Open Business Model: MercadoClics, MercadoShops & MercadoPago
• Open Technology: APIs + Monetization tool
• Open Sourced tools: Cacique & Chico-UI (more to come)
• Hybrid cloud & Infrastructure as a Service with OpenStack
• 2 IT centers: Buenos Aires & San Luis
• Opening a new R&D Center in Palo Alto, California
Journalist breakfastJournalist breakfast
Aug 2011
Journ
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stDaniel RabinovichCTO@drabinovich