Daniel Polant, Aravindh Baskaran, Danlu Fu

8/14/2019 Daniel Polant, Aravindh Baskaran, Danlu Fu

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USPS STANDARDS AND GRAPHIC DESIGN:

NON-PROFIT MAILING

SI 520 Graphic Design Presentation

Daniel Polant, Aravindh Baskaran, Danlu Fu


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SCOPE

Introduction to Nonprofit Mailing

Card Sizes and Guideline

Design in Postcards Through the history Our Graphic Design Suggestions


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NON-PROFIT MAILING

authorized nonprofit organizations are eligible

for additional savings on Standard Mail

- USPS Website


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WHO CAN SEND NON-PROFIT MAILS?

Religious

Educational

Scientific

Philanthropic

Agricultural

Labor

VeteransFraternal

Political Committees

Voting Registration Officials


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AND WHO CANNOT?

Automobile clubs

Business leagues

Chambers of commerce

Citizens' and civic improvement associationsIndividuals

Mutual insurance associations

Some Political organizations

Service clubs (e.g., Civitan)

Social and hobby clubs

Associations of rural electric cooperatives

Trade associations


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HOW TO APPLY?

Form 3624

Application to Mail at Nonprofit Standard Mail

Rates

Required documentation

Formative papers

IRS letter of exemption from payment of federal

income tax.

Other evidence of nonprofit status


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MAIL PREPARATION

NONPROFIT ORGANIZATION, NONPROFIT ORG,or NONPROFIT must appear:

In the imprint indicia.

On a nonprofit precanceled stamp. As part of the meter impression.

Printed on the mailpiece, adjacent to the postage

area.


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.. CONTINUED

The name and address of the nonprofit

organization MUST be shown

on the outside of the mailpiece or

in a prominent place on the contents.


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SPECIFIC TYPES OF MATTER

Nonmachinable LettersMachinable Letters

Automation Letters

Carrier Route Letters

Nonautomation Flats

Automation Flats

Carrier Route Flats

Machinable ParcelsIrregular Parcels

Carrier Route Irregular Parcels

Not Flat-Machinable Pieces


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DIMENSION GUIDELINES

Each piece must be identical in content, size, weight, andcolor.

Address labels must be machine produced. No hand written.

Font size 10, style Arial.

Letters: If fold in half must be 24 lb. paperweight and tri-fold20lb. paperweight (copy paper).

Post Cards: Minimum size 5X31/2 90lbs paperweight andMaximum 6X4. 110lbs. paperweight.

Should not use glossy or shiny paper. NO RED, PINK or

FUCHSIA.


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ADDRESSING TIP BY USPS


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DIMENSIONS CONTINUED

Any envelope larger than letter size must be

sealed. May be sealed with tabs, but not with

staples or clasp. . Scotch tape is permitted.

A single page or more may now be folded in

half, fold must be at the bottom and tab topcenter.


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DIMENSIONS CONTINUED


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GUIDELINES LAID FOR CONTENT

Authorized organizations name and return

address must appear in at least one of the

following places:

On the outside of the mailpiece

In a prominent place on the material mailed

Mailings by qualified political committees

should bear endorsements as they are often

required by federal or state law


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GUIDELINES FOR CONTENT IN PERIODICAL

PUBLICATIONS Title must be printed on the front cover page in a style and

size of type that clearly distinguish the title from otherinformation on the front cover page.

Should be formed of printed sheets.

Contain an identification statement on one of the first fivepages: Title

Issue date Statement of frequency

Name and address of the authorized organization

Issue number

International Standard Serial Number (ISSN), if applicable

Subscription price, if applicable


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EXAMPLE: IDENTIFICATION STATEMENT

Publication.s title and number:CHURCH A WEEKLY BULLETIN (ISSN 1111111X)

Issue date:JULY 10, 1995 (may be omitted if on the front cover or cover page)

Statement of frequency:PUBLISHED WEEKLY

Authorized organizationsname and address:

CHURCH A

123 MAIN ST

WASHINGTON DC 20013-1111

Issue number: ISSUE NO. 30 (may be omitted if on the front

cover or cover page)

Subscription price: (If applicable)


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POST CARDS


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POSTCARDS: COLLECTIBILITY

"Deltiology" - the study and collection ofpostcards

"History itself can be tracked on postcards" -

postcards as memories

Photograph is a central feature, strong

connection between card and place


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LAYOUT - FRONT OF POSTCARD


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LAYOUT - BACK OF POSTCARD


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BACK - UNDIVIDED BEFORE 1907


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BACK - DIVIDED AFTER 1907


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FRONT - PHOTOGRAPHY IS CENTRAL

Stylized photographs


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1973, BERLIN, ALLIED CHECKPOINT


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PROMOTION OF TOURISM

Large title, eye-catching

graphical additions


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Art that conjures place ...


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ABSTRACT POSTCARDS

Artistic designs, little connection

to place


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ELECTRONIC POSTCARDS


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COMMON MISTAKES


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DESIGN TIPS


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DESIGN TIPS FOR POST CARDS

Bleeds, safe margin area

~ .125 for each

CMYK color and color matching standards

Image resolution and dpi

300 or 600 dpi

Know your audience


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DESIGN TIPS FOR NON-PROFIT MAILING

Minimalist graphic design to preserve

readability

Follow the guidelines


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FREEWARES/ ONLINE TOOLS

http://www.inkscape.org/

http://www.mediachance.com/realdraw

http://www.mypostcardprinting.com/

http://www.uprinting.com/

http://aviary.com/tools/raven#

http://www.pencil-animation.org/

http://zazzle.com

http://www.postcrossing.com/country/CL


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SOURCES REFERRED

http://pe.usps.com/text/qsg300/Q703.htm

http://pe.usps.com/cpim/ftp/pubs/Pub417/Pub417.pdf

http://www.usps.com/send/waystosendmail/senditwithint

heus/nonprofitstandardmail.htmhttp://bulkmail.info/cass.html

http://www.si.umich.edu/umarch/exhibits/postcards/index.html

http://www.nasa.gov/externalflash/postcard/

http://alternativeto.net/desktop/adobe-illustrator/


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Q & A

Daniel Polant, Aravindh Baskaran, Danlu Fu

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