Daniel Murphey - Startup lessons for marketers
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Transcript of Daniel Murphey - Startup lessons for marketers
Proprietary and Confidential
BridgeTo
Summer 2014Daniel Murphy | [email protected]
STARTUP LESSONS FOR MARKETERS
Proprietary and Confidential
HI FRIENDS2
Intro
Proprietary and Confidential
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FROM AD LAND TO STARTUP
Proprietary and Confidential
VendorDB
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Mediocre name, awesome service
Proprietary and Confidential
About the Team
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Chris Kief Co-Founder at VendorDB
Chief Technology Officer at Saatchi & SaatchiFormer Global Executive Technology Director at TBWA\
Daniel Murphy Co-Founder at VendorDBFormer Group Executive Producer at BBDOFormer Director of Interactive Production at Eleven
Mike Design Lead
Lindsey Design
Emily Data
Art Data
Charlton Developer
Jake Developer
Legal QA
Proprietary and Confidential
Who’s Using It180 Amsterdam72andSunnyAKQAAnomalyAppleBartle Bogle HegartyBarton F. Graf 9000BBDOBest BuyCramer-Krasseltco:collectiveConde NastCrispin Porter + BoguskyDeutschDigitas
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Droga5Edelman DigitalEleven Inc.FallonFigliulo&PartnersGoodby Silverstein & PartnersGoogleGrey GroupHugeJWTL'Oreal USAM&C SAATCHImonoMotherMullen
Ogilvy & MatherPublicis MojoR/GARazorfishSaatchi & SaatchiSapient NitroTBWA\Chiat\DayTeam DetroitThe Coca-Cola CompanyThe NerderyThe New York TimesThe Martin AgencyVictors & SpoilsWieden + KennedyYoung & Rubicam
Proprietary and Confidential
Profile Breakdown
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4%
29%
40%
26%
C-Suite, DirectorExecutive, SeniorMid-LevelAssociateOther
Proprietary and Confidential
Global Footprint
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80 countries and counting…
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How it Works
Browse our comprehensive database. It’s 100% free.
🔎Sign in with your LinkedIn account. No spam here.
Read reviews from industry peers or write your own.
🔒 👀
Proprietary and Confidential
Startup learnings for advertising
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STARTUP LEARNINGS FOR MARKETERS
Proprietary and Confidential
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LEAN METHODOLOGY
Proprietary and Confidential
12STARTUP CULTURE
Proprietary and Confidential
THE HOLY TRINITY OF INTERACTIVE
Proprietary and Confidential
14FIND YOUR FLYWHEEL
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Questions?
PROBLEMS?
Proprietary and Confidential
Thank you
Spring 2014Chris Kief | [email protected] Daniel Murphy | [email protected]
VENDORDB
Proprietary and Confidential
If you’re curious about the tech behind it, here’s our stack:
Amazon AWS (EC2, RDS, ElastiCache, S3, CloudFront, Route53, SES)
Nginx + uWSGI
Python + Django
elasticsearch + Haystack
Node + Grunt & CoffeeScript
Ruby + SASS
We run a fully automated infrastructure using a combination of Chef and good old fashion Bash scripts.
And some great tools including Jira, HipChat, Bitbucket, keen.io, and others.
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