Inside  the  Mind  of  a  disruptor:  What  do  smart  start  ups  think  of  you?  How  do  they  intend  to  cut  you  up,  or  perhaps,  work  with  you?    

“A soul mates (‘Start Ups’) purpose is to shake you up, tear apart your ego a little bit, show you your obstacles and addictions, break your heart open so new light can get in….”

What do smart start ups think of you?  

“….make you so desperate that you have to transform your life.”

What do smart start ups think of you?  

‘…then introduce you to your spiritual master...”  ― Elizabeth Gilbert, Eat, Pray, Love

What do smart start ups think of you?  

Park Assist: Using Data for Defensible Disruption  

0  

100,000  

200,000  

300,000  

400,000  

500,000  

600,000  

2007   2008   2009   2010   2011   2012   2013  

Market  educa6on  

Immense  Compe66on  

Launch  of  differen6ated  Computer  Vision  product  

Automated

 parking  sp

aces  

1.  PlaIorm  

2.  Sharing  

3.  Community  

4.  Tools  

5.  Data  

Platform vs Application:  

   

What  makes  a  defensible  pla1orm?  

Low  amounts  of  fric6on:  Build  for  the  plaIorm  rather  than  aQack  distribu6on        

Evolu6on  and  the  relevancy  power  of  co-­‐crea6on  

Agility:  The  threat  of  being  eaten  is  usurped  by  the  love  of  the  ecosystem    

1  

2  

3  

Sharing is caring: Vulnerability for Love & sustainability  

“PlaIorms  are  established  through  product  leadership,  they  flourish  and  sustain  themselves  by  empowering  and  entrus6ng  developers  &  third  par6es  to  build  something  so  compelling  that  customers  fall  in  love  with  not  just  the  hardware  or  plaIorm  but  the  experience  that  runs  on  top  of  it.

Community: network effect of brand ambassadors  

Tools: Improved utility to compliment the applications  

Data: Leveraging its power to be cool not creepy  

Benefit Road  

Onboarding  

Recruitment  

Employment  Contracts  &  

Documenta6on  

Remunera6on  benchmarking  

Performance  Reviews  

Employee  Surveys  

Payroll  

Leave  management  &  Rostering  

Training  

Superannua6on  &  Insurance   Wealth   Instant  Pay  

Home   Car  Package   Telecom  &  u6li6es  

Credit  Cards  &  Rewards  

Health  ins.  &  Wellness   Educa6on  

Defensible  a6ributes  

PlaIorm   ü  

Community   ü  

Tools   ü  

Data   ü  

Final thought: Smart start up’s should Pray!!!