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Daniel C. Bello, Editor Georgia State University jim@gsu.edu

A peer-reviewed journal dedicated to innovative scholarly and managerially relevant work on marketing in a global context

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Substantive issue in international marketing Literature-based and scholarly Conceptually & empirically rigorous Managerially relevant: new insights for

practice Contribution to knowledge of marketing in a

global context

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Reviewers 50 member Editorial Review Board 200 ad hoc reviewers in database

Review Procedures 4 reviewers; typically 2 board members Time to complete review

Average 31 days; Range 5—120 days

Editorial decision in 60 to 90 days Acceptance rate 20%

Reviewing Process

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DevelopmentalReview Process

Identify “kernel of contribution” versus search for reasons to reject.

Explain “how & why” current approach is poor.

Suggest improvements / new approaches that enhance contribution.

If fatal flaw precludes publication, describe problem in detail.

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Major Reasons for Rejection Research question not interesting

Poorly motivated; importance not established Unclear “Contributions” to theory / practice

Poor conceptual development Underdeveloped construct definitions Unconvincing logic; lacks overarching theoretical

framework Research design / measurement inappropriate

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Reviewer’s Perspective “The research merely empirically

describes this setting…there are no broad principles and nothing to generalize”.

“This study’s theoretical foundation is inadequate…the author’s arguments are simply speculations without any logical basis”.

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Reviewer’s Perspective “…constructs are not properly defined or

labeled…there is a great deal of ambiguity”.

“Sample is limited to small and medium-sized exporters without a rationale. Hypotheses seem more relevant to larger exporters with resources…the findings are confounded by firm size issues.”

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Web site: www.marketingpower.com/jim

Publication Criteria & Review Policies Editorial Procedures & Manuscript Guidelines Tables of Contents & Article Summaries Editorial Review Board Best Article Awards Editorial office contact information

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Manuscript Submissions

jim@gsu.edu

Or contact

Daniel C. Bello, EditorJournal of International MarketingDept. of MarketingGeorgia State UniversityAtlanta, GA 30303